When it comes to getting leads, the “one size fits all” landing page is dead. In the modern era, with the help of a landing page builder, every seller and business owner can choose from a variety of landing pages to suit their campaign and sales funnel goals.
There are many cases where one type of landing page will be much better than the other. For example, you might be looking for customers, while others want to sell products immediately. By becoming familiar with the most commonly used landing pages, you will make the best choices for your business needs. So, let’s begin.
What are Landing Pages
A landing page can be defined as the page where visitors come to your website after clicking on an ad—for example, search engine text ads, display ads, or social media marketing campaign ads.
Some marketers often direct traffic from those ads to their homepage. But it can be a mistake that can lead to loss of leads and revenue.
When a user clicks on your homepage, there are a lot of distractions to prevent him from being converted, such as:
- Blog posts
- Links to social networks
- Third-party advertising
However, the landing page is more focused and doesn’t have any specific distractions. Instead, landing pages work by directing potential customers toward a specific goal, such as signing up for an email or purchasing a product.
We’ll share six types of landing pages guaranteed to convert.
1. Squeeze Pages
Squeeze pages are great for growing your email list because their focus is to accumulate email addresses from your targeted visitors. After capturing the email address, you can nurture those visitors with relevant content and other offers.
The most popular squeeze pages offer incentives (as given below) for users to enter their contact information:
- News
- ebooks
- White papers
- Free Trial
By giving users something unique as a return for handing over their emails, you build trust and value people, which is excellent for building long-lasting customer relationships.
When putting together your squeeze page, keep your design simple and easy to use. Your CTA button (call-to-action) should be attractive enough for people to click and for mobile users to spot.
2. Splash Page
In contrast, a splash page is not always a lead capture. Instead, you can use splash pages to provide users with more information before they head to the content you want them to see.
For example, when users click on a social media link, you can show them an intermediary page asking them to confirm their age before sending them to the destination page. Or your splash page may display an ad that you earn revenue from when people click the link.
Here are four other ways you can use splash pages:
- Promote your profile on social networks
- Tell visitors about your new website quickly
- Show maintenance notice
- Ask users to set their language preferences
Simply put, a splash greets customers with well-known branding and shows users an advertisement or message that is beneficial to your business.
3. Lead Capture
These are one of the most common types of landing pages. They display a marketing message for your promotion, and an email address is required to receive the offer. Ebooks, whitepapers, guides, and web workshops are popular tools used on lead capture landing pages.
Pay-per-click (PPC) ads often use lead landing pages as their destination point because they have no exit path other than submitting information – leading to higher conversion rates and better profitability.
When you customize your lead capture page template, remember to include strong headlines that explain the benefits of your offer. Try to be visual, add a CTA, and request the exact user information you need (name, email, company name, job title, etc.) to qualify the lead.
4. Click-Through Landing Page
The click-through page provides detailed information about the offer to persuade the visitor to “click” on the transaction or conversion page. These types of landing pages typically act as an intermediary between your ad and your online store, making users immediately familiar with a service or feature without being asked to make a purchase immediately.
Instead, businesses offer free trials, coupons, or added values that will prompt visitors to continue their customer journey by clicking through to the Next Step.
5. Infomercial Pages
As the name suggests, these pages are the Infomercial about the world of online marketing. As the visitor reads further down the page, they are drawn deeper into the sales message, and due to the quantity of effort expended in reading that far, they feel a certain amount of commitment which keeps them reading.
6. Viral Pages
Companies trying to create viral buzz usually do so to create brand awareness. Examples of this type of site usually include funny Flash games or funny videos. In addition, they will have a subtle reference to the company behind the creation, whether it’s a logo, a “powered by” reference at the footer area, a closing video reference, or an indirect product or video product reference.
Since the purpose of these pages is to spread to as many people as possible, they use two key elements:
Great Stuff: No matter how hard you try, your work will never go viral if it’s lame. Like this real world – a medical virus – it will not spread anywhere nearby if the infected person does not have enough influence, interest, or mobility to communicate with other people. Unfortunately, companies are blindly chasing their own viral moments, often jumping on the buzzword bandwagon. You can take steps to enable this viral process, but your site has to be really cool and relevant to take a chance at the end of the day.
Offer Sharing: Technically, really great content doesn’t require a trigger, as people would simply copy and paste the URL into an email. But you can increase your chances of success by incorporating simple social media tools. This is because it has the dual benefit of simple sharing and increases the person’s perceived cachet, especially if they are the first to do so.
You can use these type of landing pages to get higher CRO. Contact us to create content for a landing page that actually converts! Call now!