The ongoing COVID-19 epidemic has revolutionized the operation of businesses. We have seen more products and services move to the Internet, and many employees will continue to work in remote or hybrid environments for most of the next year. Months of varying customer feedback for COVID-19 have given us some insight into the marketing trends working in this new normal and what you can expect in 2021.
What are the top digital marketing trends for 2021 that your business needs to consider to attract and retain current customers and increase traffic, leads, and revenue? We have identified eight areas where experienced managers should invest their time and resources over the next year. If you are unsure where to start, start here because these eight industry trends can prove to be the most profitable marketing investments for your business.
2020 will be the year that changed the course of history. One of the Kovid-19 epidemic’s primary outcomes has been the fact that it has accelerated the digital transition. The world has had to adapt to the way they communicate and do business – social media usage has skyrocketed, businesses have adopted a “virtual” way of working, and work from home (WFH) has become an accepted business practice has gone.
As we get closer to the end of the year, there will be no return “this way.”
Here are the top digital marketing trends for 2021.
Rise of the chatbot.
If you have any errors in e-commerce transactions or in-app food ordering failure, chances are you will have to deal with chatbots. The rise of online shopping and e-commerce, combined with interacting with customers and simulating real-life interactions, makes it an attractive business solution.
However, it offers a unique opportunity for marketers to use chatbots not only for quick customer service but also for direct interaction to collect information and data.
The use of chatbots has expanded in recent times, and they are used creatively to attract customers’ attention and help with website traffic. Chatbots are going nowhere, and over time we will see them becoming more prevalent.
Voice search is becoming the norm.
This trend pays tribute to our most famous virtual assistants: Siri, Google Home, and Alexa. Over the years, people have used digital sounds to help them in almost everything: playing music, checking the weather, setting alarms, and getting directions.
Voice search is also integrated into many of our everyday technology devices such as smartphones, laptops, tablets, etc. Voice is discovered in 2021 with the simplicity and convenience it provides. In keeping with this trend, digital marketers have ample opportunities to activate their business’s SEO game.
Given that the future of search is in the voice, marketers should be aware of this trend and select SEO keywords that correspond to what people use to ask a virtual assistant. The text search will soon be a thing of the past, so you need to make sure that it is optimized for both voice and text search for your content to appear.
AR and VR integration.
Two significant technological developments set to overtake business present and future are undoubtedly augmented reality (AR) and virtual reality (VR). From product development to storytelling to engaging content, AR and VR have become the protagonists of this epidemic and have enabled marketers to bring their experiences to life, though.
While video content will dominate as a significant force in the coming years, the next “big thing” that will make a significant impact in 2021 is AR and VR to create a unique 3D environment to brand products and products. Strengthens the emotional relationship between. Customers.
Many brands have started implementing AR in their customers’ daily purchases. For example, IKEA customers can now use the AR app and see a 3D depiction of furniture in their home before making a purchase, Or Asos customers can take a virtual walk “where they see the real vision of their favorite clothes on a virtual model.
A new era of “purchased posts.”
Online shopping has grown significantly during the epidemic, and “shopping messages” are becoming increasingly the norm, not the exception.
With many shopping posts covering all major social media platforms, including Instagram, Facebook, YouTube, and Pinterest, there is a tremendous opportunity for businesses to maximize their eCommerce presence across multiple platforms. Customers can easily click on the purchase icon for any product featured on the company’s Instagram feed and visit the e-commerce website page or checkout directly. In any case, it is simple, convenient, and hassle-free.
Dominated by short video content.
Video content should solidify its position as READY (most extensive of all) content marketing in 2021. The epidemic has only highlighted its importance, and demand for video will never slow down anytime soon. It is quickly becoming the cornerstone of any business’s marketing strategy, and brands have already made tremendous progress with their video content strategies.
Most notably, however, short video content is predominant. While longer content still takes place, short videos are prefabricated – these are compressed videos and snippets, which are quick fixes for brands.
Use social media for engagement and retention.
The organization should be ready to produce more resources for social media marketing in 2021. Social media budgets accounted for 24% of the total US marketing budget in Q2 2020, up from 13% last winter. During the COVID-19 epidemic, marketers are increasingly focusing on customer retention. It will continue in 2021. The epidemic has dramatically increased the amount of time people spend online, including their product, brand, and organization.
This consumer shift creates new opportunities for the market to increase reach with new audiences and to re-engage with customers for a long time. For just a few hundred dollars a month, a good social media marketer can develop a content plan, post regularly, track customer feedback, and attract new business. If your small business is delaying adding social media to their marketing mix, now is the time.
Complete information on Google listings and local SEO.
If you are a small business owner, the most important thing you can do is ensure that your local data is verified and up-to-date on various search platforms. This is because, for B2C businesses that primarily attract customers locally (such as a dentist’s office or car dealership), Google My Business Listings provides valuable information throughout your hours of operation (many of which Due to COVID-19 constantly changing) services, and geographical location. This is one of the crucial factors in search, and business owners are often amazed to find out how many directories there are.
A tip to implement today: Make sure you have a geographically defined service area on your local listings, as this will help your business appear in “Near me” searches. This is because many search engines (especially Google) prioritize relevance in their search algorithms. Limiting your business services’ radius may seem counterproductive, but it will take you deeper into this market in search results. Updating your lists lets your customers know about your schedule, promotions, blogs, or any other information you want to tell quickly.
Better availability of communication.
According to McKinsey, product and service carrying capacity are the number one reason customers are changing brand loyalty at the moment. Marketers can solve this problem in many ways. The most obvious (if not the most difficult) decision is to increase the number of days that the stock of goods is in or the availability of time slots to provide services. Be creative. For example, because more people work from home, and many children are studying remotely, most of the doctors and dental offices we work in have given their employees the day and Have recaptured for fewer working hours during shorter nights and weekends. …
If adjusting inventory levels or service hours is a problem (or worse), timely communication becomes paramount. Be clear about what you can and cannot do and set reasonable expectations. Consider placing a banner on your site to indicate when the major items will be in stock for bulk items. If you are not collecting customer contact information, now is an excellent time to create a customer list to automatically notify customers of availability changes via automated text message or email.
Automatic bidding in Google ads.
Talk about automation…Google ad marketers always rotate ad campaigns, keywords, and bids to get the most out of your advertising dollars. The problem is that you have to pay for all settings: more hours and higher management fees. Use automated bidding, which allows Google to automate previous steps to adjust your bid in real-time.
Automatic trades are not new; they debuted back in 2016. But continuous improvement, especially in the previous year, means they will start in 2021. Our increasing reliance on automated bidding strategy means that we can devote our time to optimizing other aspects of PPC advertising performance, ultimately resulting in better results for our customers at lower costs.
Pay attention to employee engagement.
HR professionals have assumed from the beginning that the COVID-19 epidemic will affect employees and productivity. For many, this was the first time they had worked remotely, and the experience could be both existence and liberation at the same time. But by now, the thrill has subsided for most. Add to the distractions of children and the stress of the outside world, and it is no surprise that employee morale suffers, and productivity goes with it.
Maintaining communication among employees is very important as motivated employees will communicate better and provide better results for customers. As a manager or business owner, it is your responsibility to ensure that your customer service team (service, marketing, and sales) understand that you are still working towards a common goal even if you are not in the office. Break projects into chunks and set clear milestones. Then make sure that you have established multiple communication channels and be ready to share your successes with the entire team on each channel.