Whenever you start branding on any social media platform, you have to start from the beginning. Creating a business account, page or profile is the easiest part – growing your following is harder. Smaller companies may find it difficult to gain followers on social media, especially LinkedIn.
Increasing the following for your LinkedIn page is one of the most valuable marketing objectives on the platform. Increasing this can lead to greater organic reach and more robust audience insights.
It is an essential step towards building your community on LinkedIn. And if you are wondering about the most productive ways to work toward this goal, you’re not alone.
Below, you’ll find our brand new, definitive list of activities for LinkedIn page’s follower growth, including tips for beginners, as well as advanced guidance for companies looking to take their Pages to the next level.
On May 5, 2003, LinkedIn was launched and changed the way business professionals connect worldwide. Today, it is used by over 380 million experts, consultants, and professionals in 200 countries and 24 languages.
As the company grew, it includes the core features of Marketing and Talent Solutions. By adopting content sharing, paid ads, and other features, LinkedIn has become a powerful platform to manage your brand, grow business and generate leads.
77% of B2B marketers report that they have acquired a customer through LinkedIn. To effectively leverage the reach of LinkedIn for your business purposes, there are several strategies that you will use. Here are some essential steps a B2B marketer can use to promote your LinkedIn page and gain followers.
1. Include Relevant Industry Keywords On Company Page
Optimizing your company page for SEO will make your page stand out even more. Put yourself in the place of a person looking for your business: What would they be looking for to find you? Your industry, product/services, and location are all possible keyword choices that could be included in your page’s information.
We do not recommend force-fitting keywords into your company description just for SEO. Instead, make sure your page is complete and the language you use is relevant and straightforward to the followers you want to attract.
2. Create a Consistent Posting Schedule
Consistency is the key! The only way to stay on your audience’s radar is to make sure you’re consistently posting valuable content – emphasizing “valuable.” The content you post will be effective only if it is essential to your audience; Your content must inform, answer a question, or satisfy a need.
Once you determine what type of content to post, develop a posting schedule. Given the nature of the platform, your posts are likely to receive more engagement on Wednesdays and Thursdays between 8 am and 10 am. Regardless of when and how often you post, you must be consistent. It is also essential to use relevant trending hashtags. Hashtags allow you to appear in search results and reach a wider audience.
3. Engage Your Employees
Your team members are your strongest partners in increasing a page following. Encourage them to promote with friends and coworkers who are interested in your work. For new pages, this is a necessary step towards getting off the ground. When employees tag your company page in updates and share the benefits of following your page with their network, it can provide a considerable boost.
Also, make sure your employees are appropriately mapped to your page (by citing it accurately in your work experience) because whenever your employee makes a new connection on LinkedIn, the new connection will be prompted to follow your page.
4. Specify What Your Business is About
Your business page should reflect your image, as it is the first thing people will see after following you. First impression matters! To appear trustworthy and credible, provide credible information about your business. Present a clear image that shows what your brand is about. Doing so will make other visitors become followers.
5. Add a Follow Button To Your Website
This simple addition can help convert your website visitors into LinkedIn page followers. To force action, you can include some messages such as, “If you enjoy our content here, you’ll love the content we share on LinkedIn.”
6. Promote On Other Social Media Pages
You can ask your Twitter followers or Facebook fans to follow your LinkedIn page. Give them the link and add an engaging call to action. It can increase your LinkedIn followers.
7. Add Company Page into Your And Employees’ LinkedIn Profiles
Your current role description on your personal profile allow your company page to indicate where you work. When it is displayed on your profile, it is a link that will take visitors from your profile to the company page. Employees are able to do this as well.
8. Engage in Trending Topics
One of the best ways to gain exposure on a platform like LinkedIn is by engaging in general conversations. When other users or businesses share content about trending topics or they just have a question, engage with their posts – leave a comment with your opinion or feedback! Connecting with others is a great way to not only grow your personal network but to reach prospects you might have otherwise missed.
9. Add a Page Link to Email Signature
Another “set it and ignore it” tip can pay off significant dividends. Edit your work email signature to add a link that directs recipients to your organization’s LinkedIn page and encourage them to follow it. If you’re associating with someone professionally, there’s a good chance they might visit your company page.
10. Join Topical Conversations With Hashtags
Use 3 to 5 relevant hashtags in your posts to reach new, relevant communities with your content.
Plus, when you associate your LinkedIn page posts (mainly topical) with relevant hashtags in your industry, you lay a pedestal to build a community. You can react/comment on feed’s conversations with your brand voice as well, further exposing your brand name to fresh, relevant audiences.
Conclusion
LinkedIn is a top-rated social channel for business professionals around the world. B2B marketers can use LinkedIn to increase the visibility of their brands, nurture relationships, and generate more leads. The basic steps to use LinkedIn efficiently are:
- Create a professional, attractive business page to increase your credibility.
- Use social media links in your email signature and on your site to get more followers.
- Positioning the LinkedIn Share button on your website or blog.
- Publishing high-quality content regularly to increase the likelihood that your audience will recommend your page to others.
- Running PPC campaigns to boost your web visitors, drive more followers to your LinkedIn page.
- Following other companies that have the same target audience as new followers to gain their audience.
- Encouraging your employees to share their updates so their networks can notice you.
If you want to grow your marketing strategy in 2021, you can contact us. Call now! Our experts are here to help you.