For several years, marketers have been trying to answer an age-old question: How can you spend your budget most effectively to gain maximum attention and return from your audience? The answer, of course, is not simple or straightforward. Part of the problem is that there is nothing linear in marketing. Long-term success encourages sustainable development, but you cannot wait a year or more for these long-term efforts.
What are you doing? For many organizations, the answer is a short-term marketing investment. Digital ads look great; they can be launched in a day and get immediate attention. But they are not sustainable like those long-term initiatives.
To end the complications once and for all. This guide covers the most important short and long-term digital marketing strategies, including their specifics and approximate time. We provide useful tips to rank between the two segments (and all their strategies) to optimize your marketing budget for a reliable and consistent return in the business.
Three Short Term Digital Marketing Strategies for Immediate Returns
Nothing is shocking here: All the strategies we discuss with short-term results require the least amount of financial investment. In return, you get almost instant results that allow you to raise your organization’s profile quickly. They help target them, enabling them to reach a specific audience (or even audience segment).
1. Search Engine PPC Advertising
We start with search engine PPC (pay-per-click) advertisements, text-based messages that appear at the top of search results for relevant terms. Search PPC ads almost instantaneously: The day you set them, which includes your budget and creativity, they show live and start showing to your audience.
As their name suggests, PPC ads only make money from your budget if someone actually clicks on your site. On average, you can expect to pay $ 2.50 per click, although this number fluctuates considerably depending on industry and keywords. A $ 5,000 campaign can lead to about 2,000 clicks on your site.
Search ads are targeted by phrases and keywords, giving you essential avenues for targeting. If you know which words your audience is searching for or are doing some basic keyword research, messaging can appear to your audience when you use Google or Bing, the two most popular sites in the United States. There are more visited sites.
As a short-term marketing strategy, some basic benefits of search engine PPC advertising are:
- This results almost immediately when you measure exposure or site visits.
- Google Analytics integration allows in-depth tracking of leads and customer conversions.
- Specific, keyword-targeted targeting that can reach your message to a broader audience.
In short, it can help raise awareness of your new web presence, quickly build traffic while capturing organic visitors through SEO or other tactics.
However, search ads are generally expensive compared to other strategies on the list. They also hit or miss when time is needed to make an honest assessment. If you don’t target the right keywords, you can spend a significant portion of your budget before going in the wrong direction.
2. Social Media Advertising
Social media advertisements follow the short-term strategic location, usually placed on feeds from popular networks such as Facebook, Linked In, Twitter, and Instagram. These ads are designed to match the feed, except for a sponsored tag that marks them as advertisements. As a result, they are less intrusive while still providing immediate results.
To attract viewers’ attention, social media advertisements can take a variety of forms, including videos or static images. Like search ads, these are PPC, but they are usually much more visual and compelling as a result. They establish quickly and can last for a day, giving them another short-term marketing strategy.
Unlike search ads, social media sponsored messages are not usually targeted but are one of three basic targeting options:
- Behavioral targeting: Only send your ads to users with unique interests, demographics, and behavior on the platform.
- Target your audience by uploading a list of executives or customers matching user profiles to your chosen network.
- Remarketing, displaying social media advertisements for recent site visitors or app users.
This marketing strategy combines immediate results and low costs. For example, across industries, the average cost-per-click on Facebook in the United States is about $ 0.23. Unfortunately, these clicks are not always relevant, so the conversion rate for clicks on Facebook ads is relatively low.
Nevertheless, this is another good short-term strategy. If you have only one audience demographic profile and a low budget of $ 5 per day, you can quickly create a social media advertising campaign to attract new audiences.
3. Programmed Display Advertising
Display ads are the third type of short-term strategy used by many businesses and industries. Static or animated banner ads on the network of the world’s most popular sites. For example, the Google Display Network has 90% of the world’s Internet traffic.
Programmatic advertising can be targeted in several ways:
- Depending on the keywords, they are usually keywords that appear on sites that your audience visits frequently.
- Based on the pixels placed on your site, remarketing allows advertisements to be displayed to “track” visitors to browse other sites.
- Advanced targeting options, such as geofencing, allow you to draw a narrow beam around specific areas (such as malls) to reach your audience’s home.
The technical setup of automated view campaigns can be as quick as the two short-term strategies above. However, the preparation time is usually longer because you need to prepare at least some graphic design to create an actual advertisement. Unlike search, where only text is required, and a social page that adds an image, advertisements only work when they are designed as graphics with multiple design components.
However, this is a short-term strategy, as these ads will start paying quickly as soon as they go live. Particularly relevant to awareness-based marketing goals; The reach is relatively high, and the cost-per-click is generally lower than the other two options described above.
3 Long-term Digital Marketing Strategies for Sustainable Success
Although the above strategy is designed for short-term success, it is not yet the full picture. Creating a long-term strategy to help your business grow with or without a budget is equally important.
These tips take some time, but the wait and effort are worth it. Search engine optimization, organic social media, and content marketing are the three most recent marketing channels for ROI in recent marketing surveys. Together, they can go a long way toward sustainable commercial success.
1. Search Engine Optimization
We have written many articles about search engine optimization (SEO), bringing a significant business change. Google (and other search engines) optimize your site – content, structure, and code to optimize relevant keywords.
SEO is the ultimate long game. Results take at least six months to see, and top destinations in competing industries have spent years perfecting the craft. If you understand correctly, the marketing result is usually huge: according to some experts, you can expect at least $ 3 in your dollar spent business revenue.
Of course, implementing a consistent SEO strategy is not easy. Before you begin, you need to specialize in your audience’s search behavior and your industry. From now on, you need a content strategy, continuous web background optimization, and a reliable way to create inbound links. The strategy’s low cost is offset by the high need for time and expertise.
Nevertheless, it is one of the most important marketing strategies used by the entire industry today for a reason. With Google accounts for more than 50% of all web traffic today, prominent positions in search results can make all the (long-term) difference in getting your word out about your brand.
2. Organic Social Media
Just as SEO is the long-term equivalent of PPC advertising, organic social media is the long-term equivalent of social media advertising. Simply put, it is creating an engaging, interactive, and widespread presence on social media networks that give viewers time to spend.
Organic social media marketing usually consists of three elements:
- Posting, the process of regularly pushing out content that’s relevant and engaging for your audience.
- Community management includes responses to comments and opinions to turn your presentation into a two-way commitment.
- A social hearing involves listening to relevant industry discussions and, where appropriate, ringing to increase your credibility and accountability.
It takes time to get there. You are expected to spend an average of six to twelve months before seeing business results.
3. Content Marketing
The final long-term strategy that we are discussing here is content marketing, which can actually incorporate the components of all of the tips mentioned above. It is the process by which you turn your site into a high-quality content hub, including relevant blog posts, articles, manuals, and other articles that draw attention to your online presence and ultimately to your organization’s core offerings. We do.
Content marketing is a complex process. Each of the content mentioned above types applies uniquely from a marketing standpoint:
- Blog posts can help your SEO through keyword optimization.
- Whitepapers can become lead-generating machines that attract viewers through free registration forms.
- Branded videos can be useful on social media as well as your website.
As a result, it takes time. In particular, it can take about six to nine months of hard work to achieve tangible marketing results. But once you get there, it stops: compared to traditional marketing strategy, content marketing costs around 62% less while producing many leads.