You’re probably already posting articles to your blog, email newsletter, and social feed. Still, you might be missing out on one of the most popular and influential places to put your content: LinkedIn’s Pulse newsletter.
What is LinkedIn Pulse?
LinkedIn Pulse is a personalized newsfeed version of LinkedIn. It is also usable as a standalone app. Pulse allows users to view the biggest headlines and read the top industry news of the day.
According to recent statistics, LinkedIn has over 1 million publishers; More than 150,000 posts are published every week. The average post reaches LinkedIn members in twenty-one industries and nine countries.
You will see a mix of curated content on LinkedIn Pulse:
- Stories shared by people in your network and/or in your industry.
- Top news stories from your extended network.
- Posts from LinkedIn’s publishing platform – Content written by influencers, publishers, and individuals, including “Editor’s Choice.”
Composing Your Blog Posts on LinkedIn Pulse is one of the top five places you should regularly post on LinkedIn. That’s why you need to start sharing your expertise on Pulse.
How to Post on Linkedin Pulse
To publish to Pulse, select a message and start composing. Create and add a header image of 600×322 pixels. You can use a stock photo or create your own on Canva.
Then, write a catchy title. Keep it short, simple, and intriguing. Use numbers, figures, and facts. Finalize your post. Double-check that there is no grammar or punctuation in your article. Mend formatting errors and add tags to your posts.
Then, publish your post to send to followers, connections, and others in your industry.
As in most places, continuity is essential on Pulse. Don’t forget to plan a LinkedIn Pulse content calendar to organize and plan content one to six months in advance. Use a tool to brainstorm and keep track of ideas and due dates.
Promote your results by completing your profile, interacting with other users, joining groups, posting status updates, and targeting keywords with your pulse posts.
Never post the same content on Pulse repeatedly as you post on your blog. If you do this, Google may penalize your website. To avoid penalties, you can either write two different versions of your post or just share a snippet of your entire article on Pulse with a link to your website where users can continue reading.
Talking about the benefits, here are eight reasons why you should use LinkedIn pulse to grow your business in 2021.
1. It Gives you Access to the Right Audience
One of the primary fascinations of LinkedIn as a social platform is that it has been built and organized with the sole purpose of growing business relationships (something we can’t really say about the other major social media sites). In the context of delivering content, this means that your audience is not just “anybody” but professionals and maybe decision-makers at every level of the business.
2. It’s Free
LinkedIn Pulse is accessible to all LinkedIn members, meaning anyone can post an article directly from their profile page. No hosting, design, or development experience is required.
3. Your Ideas might Reach the Corner Office
Another reason to take advantage of LinkedIn Pulse is that its reach is very different from other social feeds. While Facebook and Twitter tend to reach more people, LinkedIn is the social network of choice for C-suite executives. So, while the vast majority of B2B decision-makers may never see your Facebook posts or Google+ entries, there’s a good chance they’ll come across articles you post on LinkedIn.
4. Build Credibility
Establish yourself as a professional in your industry beyond just listing your job history on LinkedIn. While LinkedIn allows users to create a one-of-a-kind online resume, how you interact on LinkedIn can showcase your talents as a specialist in your field. By consistently posting on Pulse on topics in your industry, you can build your credibility and establish expertise.
LinkedIn encourages users to share articles from influencers and become a thought leader and influencer yourself. You can establish yourself as an author on LinkedIn and create an author page with posts you write.
5. It’s an Incredibly Targeted Way to Share your Knowledge
Instead of throwing articles all at once in a continuous stream, LinkedIn Pulse sorts articles and ideas by topic and by topic. While this may seem like it’s reducing your readership, it also ensures that the viewers you get have self-identified themselves as being involved in your topic. Also, because of the sheer number of users, your Pulse content is likely to get more views (and shares, if it’s good) even in a relatively unpopular category than it would on a typical company blog.
6. Easy to Use
The editor interface is easy to use as compared to WordPress and other similar blog platforms. Any hyperlink transports well and requires only minor formatting before publication. Remember to include a compelling image and three topical tags in the masthead for maximum visibility and engagement.
7. Enjoy SEO and Social Benefits in the Long Run
Like any content you post on the Internet, publishing content on LinkedIn Pulse can help you build your credibility as a knowledgeable resource and also help you increase your visibility on search engines through backlinks.
This way, you will be able to lead your audience to your other blog posts on other social media accounts that are mentioned on your LinkedIn profile.
In addition, content posted on Pulse can be just as valuable as LinkedIn profiles. The website gets a high-quality rating, which means there is a good chance that the content will be indexed quickly in search engine results.
Conclusion
Sometimes, the reach you already own on your site just isn’t cutting it. That’s why you should expand your content to get as much engagement as possible. By being active on many different platforms, you can get more views, followers, readers, and customers.
But most influencers and businesses don’t know that they can post full articles on LinkedIn with LinkedIn Pulse. It is LinkedIn’s news aggregation platform.
Using LinkedIn Pulse, you can easily connect with your target audience, engage consumers by writing helpful content, and set yourself as an industry thought leader.
Pulse works by informing users about recommended content based on their industries, connections, and interests. Users can follow brands, topics, influencers, and more.
Take advantage of LinkedIn Pulse today to increase your brand awareness and engagement online. To get more info about Linkedin pulse, you can contact us. Our experts are here to help you. Call now!