How do you end your blog post with an echo that resonates in your reader’s minds long after they stop reading? Endings are important. In fact, some authors say that a strong ending is more important than a strong start. Although it’s also true that if you do not bind your reader from the beginning, he will never reach the end. But still, happy ending matters.
In this article, you will not get a “one size fits all” tip-on “how to end your article” because it does not exist. However, you will find some most effective ways of writing a better conclusion.
How you end a blog post is as essential as the beginning and all the good things in between! And we’ve seen some weird endings. Here are nine ways to end a blog post that will feel like a cherry on the cake.
1. Summary
A simple and straightforward way to end your post is to summarize the main point or message of your post simply. It can be used in any other way – and is an excellent way to make sure you make readers feel confident about what they have just read.
Some bloggers will explicitly title this section “Conclusion” or similar; You do not need to do this, although you may want to consider this for longer, heavily structured posts.
2. Prioritize One Call to Action
Imagine the conclusion of your article as a landing page. Multiple CTAs will confuse readers. They can choose the low-priority CTA link instead of the link you really want to emphasize.
3. Circle Back to Where you started
What is the easiest way to end a blog post? Remind readers about your original promise.
If you can’t tell the purpose of an article in one sentence, you don’t really know what you want to say. But if you can, it is easy to write — including writing a mighty closing.
All you have to do is circle back to where you started, explaining that everything you talked about supports your original statement. Then add a final thought or challenge.
Although this sounds easy enough, in practice, it isn’t easy to do. You do not have to copy and paste your thesis. And you don’t need to deal with an unrelated idea that doesn’t add value. You need to treat your closing as a destination. A benefit statement is the best way to do this.
4. Ask a Question
When you write a blog post, try to remember that it should not feel dictatorial.
In fact, it is precisely the opposite. Blog posts should feel conversational. It should be informative, educational, and sympathetic to its readers.
One way to feel them conversational is to ask your reader a question. You can ask them their opinion and ask them to comment below. Note that you should use this strategy only when comments are enabled on your blog post. Also, your questions must be specific as readers are more likely to answer a specific question.
5. Link to Related Content
When you’ve made your point well enough that your readers want to know more about your blog post topic, share other links related to your content so they can dig deeper. Most of the time, you want readers to check other articles on your website.
If they clicked on those links that means you have done your job; you have convinced them of your point, and they trust your decision in the related content. Not only this, but it’ll also boost your page view.
6. Offer a Challenge
We want our viewers to read our blog posts and take action. Challenge them to meet a short-term goal to help them become better. The challenges may vary depending on your blog niche.
Some examples of challenges include:
- If you write blogs about blogging: write 500 words per day for a month to make blogging a habit
- If you are a social anxiety blogger: This week, start a conversation with 5 people you don’t know to help you accumulate social confidence.
- If you are a weight loss blogger: Run 30 minutes this weekend to help you burn calories
- If you are a personal finance blogger: To help you save money, cook at least five days out of seven days per week for a month at home.
Then, ask them to explain how it went in the comments section. This will create good communication of support and encouragement between you and your readers.
7. Sum up Your Key Message
Sometimes, you need to hit a hammer on the nail’s head. The last few lines of your post are an excellent opportunity to ensure that your primary message reaches to everyone.
If you can bring a new point, do it. If you repeat what you have already said, the readers will wander off, bored.
8. Conclude with a Cliffhanger
A good cliffhanger makes your audience want more. It continues the experience off the page, teasing readers with possibilities.
One way to use Cliffhanger effectively is to leave your audience with an idea related to your topic that can be made entirely into another blog post.
Members are committed to your blog because they want more from what they read. Encourage your audience to subscribe with little taste of anything else — focus your attention on the future, and they’ll be happy to opt-in for an email to get notified whenever you post a new blog.
9. Invite the Reader to go in a Different Direction
The most impactful ending neatly wraps up the article and gives the reader something new to think about. However, it is difficult for most writers – even for experienced freelancers. Imagine that your end is like a thorn in the road. Where do you want your readers to go? Write 2 or three different endings, then take a break. Take a nap. How does the end feel now? Maybe your end needs more work, or maybe one of your conclusions works.
The bad thing is that there is no one right way to write a powerful ending to your article. It’s also good news! If there were a proper way to eliminate it, all authors would have used that conclusion. And it would have lost its impact. Hence you need to find the right end for your article.