The goal of every business is to bring their website to the top ranking in the Google search. The higher your site rank, the more traffic you get to your website, generating more potential leads for your business.
However, with increasing competition and complex Google algorithms, it has become more challenging for both small and large businesses to achieve the top rank in Google.
For this, they are working hard and experimenting in one way or another to boost their search rankings. They only want to unveil those secret hacks that can significantly improve their rankings at Google. You must be doing the same. Right?
If your answer is yes, then you have landed at the right place. In this blog post, we will discuss 9 SEO hacks that you can easily use to get better rankings.
It is essential to understand here that ranking on Google’s first page or in the first place takes time and a lot of effort. However, by consistently applying hard work, consistency, and organic tricks, you can make a huge difference in your website search rankings.
Keyword research is at the core of any SEO strategy to understand better how to improve your search rankings. If you are not using the right keywords, this can lead to less website traffic, customers, and income.
Here are nine quick keyword research hacks to help save you time. Use them to tailor your strategy and get the most out of your SEO efforts.
1. Let Google Help You
Google’s autocompleting feature and list of related searches help make keyword research much less tedious.
Note that when you type the first few words of your query on the search bar, Google tries to help you by suggesting the most common searches done by others relevant to your query.
By including primary keywords from both Google auto-complete and related searches, you can create a list of the best keywords to use.
2. Uplift Your Content for Improved SEO
There is no doubt that the content is the supreme king. So when creating content for your website, remember these four things: relevance, accuracy, uniqueness, and evergreen.
Once your content game becomes strong enough, not only will you get a higher ranking in the search engine, but you will also get real-time customers who will promote your products and services.
To produce consistently high-quality content, understand who your target audience is and what they want. The more your content relates to your readers, the more visitors will come to your website.
Therefore, focus on creating content that gives value to your users and complements it with a descriptive meta description and title tag.
3. Leverage Keyword Message Boards
Message boards help users find answers to their questions in a communal environment. Query forums like Quora, Answers.com, and Yahoo Answers are great tools for finding your ideal audience and finding out what users are looking for.
4. Analyze Google Trends
Google Trends is an online tool that helps to detect user needs and search queries in various world regions and languages. It is a great tool to see what is popular in various fields nowadays and analyze historical data of specific periods such as Christmas, Halloween, etc.
Google Trends shows you a historical chart of keyword popularity. Your business can use trends to produce content, advertising, and special offers for a high selection period to generate more sales and outperform competitors.
Google Trends shows related inquiries and similar topics related to your primary query. It can be used as a motivational source to find new keywords related to your business.
5. Mine Your Competition
A competitive keyword analysis is great because it benefits both your keyword research and your business strategy.
By checking competing websites and their offers, you can:
- Find which keywords they are ranking for
- Evaluate where you can take advantage of gaps
- Improve your ranking by using long-tail keywords
It’s a tried and tested way to improve SEO results.
Your competitors are likely to have a huge gold mine of content on their sites. Start with your closest competitors and exclude their category and sub-category pages.
6. Decide Type of Keywords to Focus on
Every organization should do keyword research based on its goals. Are you focused on building a long-term relationship with your audience, or are you targeting an audience ready to buy?
If you are planning a large project that needs a long-term audience, it would be best to target ToFu (Top of the Funnel) and MoFu (Middle of the Funnel) keywords. But if you’re building an SEO strategy for an e-commerce site, you’d better target keywords at BoFu (Bottom of the funnel).
Create a Mind Map for your targeted keywords, no matter what type of keywords you decide to focus on. It will allow you to follow the trail of your prospects through your site.
Map the keywords and compare the content you have with the content you need. Look at the content on the web that already ranks on Google’s page one for each keyword.
7. Find Well Ranking Popular Listicles
SERPs are known to prioritize listicles, which is why building on popular, published ones can be one of the best ways to help you rank well on Google.
See industry-related listings on Google. Select the keywords you want to target or choose topics you think your target audience might find interesting. Next, you’ll have to work on either updating the list, building on existing data, or adding a new angle to the list.
Similarly, you can work on high-ranking articles that use keywords with high-volume searches and create better versions of them. You can update information such as trends and figures mentioned in the article. Since Google wants you to keep updating your content, coming up with a recent article can help you beat the competition.
8. Monitor Your Progress
You would never know whether your efforts show any results or not if you will not keep track of your performance. So it’s really important to regularly analyze your ongoing performance and ranking to get a better insight into what’s working and what needs to improve.
9. Utilize the “Searches Related to….” Field
It’s a great way to find other related keywords. Just type in your targeted keywords, and at the bottom of the search results page, users will find related searches. Using this method, you’ll be able to find more long-tail keywords that show more specific content for your original query.
So these are the top 9 hacks that you can use to get your website to rank higher in search engines. The most vital factor to keep in mind is to create valuable and informative content for your readers consistently. Research well to find out what your target audience needs and provide them with what they want. Keep creating great content and promoting it smartly. If you need further assistance with keyword research, you can always contact us. Our SEO experts are here to provide you a free consultation regarding your doubts and queries. Call now!