It should be if your brand isn’t marketing on the Snapchat platform. According to recent estimates, Snapchat now boasts over 150 million daily active users and shows no signs of slowing down.
Snapchat knocked the App Store in 2011 and was initially envisioned as a youth-focused fad platform, used only by the young set to send photos back and forth. But the user base of Snapchat has been growing like wildfire in the last five years. With over a hundred million daily users, people have discovered the benefits of using this social media platform.
What is Snapchat?
Snapchat started as a messaging app that focused on photos and videos rather than text. Traditionally, these pictures or videos only play once and are deleted after a few seconds.
However, as the app has evolved, Snapchat has introduced new features that allow you to create an endless content list, from 24-hour stories to a permanent memories section.
Plus, Snapchat is constantly developing new features for customizing images and videos with text, drawings, stickers, filters, and lenses.
In 2018, Snapchat had 191 million daily active users who share 1 million photos and videos every day. Young professionals were the largest demography of Snapchat users, with 71% of users being 18-34 years old.
To help marketers take advantage of Snapchat’s ever-increasing popularity, we’ve identified seven simple tips for brands to use Snapchat for marketing.
1. Collab With Social Media Influencers
By listing top social media influencers for their Snapchat marketing campaigns, you can leverage digital stars’ reach to boost your brand exposure and increase visibility among social audiences.
Social influencers (also known as “Snapchatter”) are ideal for Snapchat campaigns because audiences, creative and entertaining, trust them; They understand how to use Snapchat’s unique features to integrate a product into their content seamlessly. Influencers are also available for multiple fields, making them viable for any brand using Snapchat for marketing initiatives.
2. Add Some Value for Everyone
Brands should strive to add value to each person they share their Snapchat Stories with, and that value should be present in the story. Snapchat can be an incredibly effective way to build brand affinity.
3. Update your Story Frequently
When people learn about a social media channel, the first question is how often they should be posting. Posting too often can drive your audience away, but not posting enough means you will never get noticed by your targeted audience. So, it’s okay to post frequently throughout the day, engaging your story and showcasing your brand. As long as what your people see is valuable, you can keep posting and sharing updates.
4. Know your Audience
It is a marketing perennial. Snapchat’s group has been young people in their teens and twenties. However, that is changing, with an older group using Snapchat increasing numbers.
Be true to the audience you want to bring in. Screen the kind of tribe you assemble as you step deeper into the sea of Snapchat, then modify your technique accordingly.
5. Showcase What you Offer
Snapchat video lets you showcase your products or services with a more creative flair than you can use anywhere else. Bringing your short videos to life with personality and creativity will encourage people to share them with friends.
Extras include text, doodle, fast forward, slow motion, and many other effects that are easy to use. For example, a restaurant might snap a meal preparation video with a short phrase explaining what makes the dish excellent.
6. Go for Behind The Scenes
Do you have a tradition of celebrating birthdays every month? Have you received a new product order? Or better yet, can you give your followers a glimpse of what makes the product?
Consumers today value transparency and authenticity from the companies they choose to pay money to. A behind-the-scene look will make your customers feel part of the process, encouraging them to engage with your brand and your content in the future.
7. Make a Promise and Cling to It
The next thing to do is determine what value you will be offering. Why should people follow you? Whenever you want someone to “follow” you, you have to make a promise of value and stick to that one. Whether it’s Facebook, Twitter, Instagram, or email marketing, people will only opt-in and pay attention to your brand content if there’s something in it for them.
Step 1: You have to promise a positive experience, something that will make your followers’ lives easier, better, more profitable, more productive, and more enjoyable.
Generally, users on Snapchat expect deals, updates, intimacy (behind scene exclusive), and fun.
Step 2: You must craft your calls to get Snapchat followers. Use the following formula: Ask + promise. “Join us on Snapchat and get exclusive [discounts, behind the scenes, tips, jokes, and more].”
Step 3: Place your call to action everywhere, along with an image of your Snapcode and spelled out the username.
8. Create a Contest
Facebook contests have become dull. Mostly because participation means “like” or “share” or giving you my email address. If we like it, we may ask you to go through submitting a photo or video. There is a built-in option for photo and video sharing on Snapchat. You can encourage your fans to do more.
Or ask them for a screenshot, which not only increases engagement, but it gives you a tracking mechanism too because Snapchat will tell you how many screenshots you got, by whom).
9. Promote your Campaigns across Social Channels/Platforms
Once a Snapchat campaign is launched, it is essential to increase its reach by promoting it on various social media accounts and platforms. The most basic way to achieve this is to include the Snapchat handle in all social channels. Other innovative strategies include sharing Snapchat QR codes or adding Snapchat links in place of Instagram photos.
Conclusion
Snapchat marketing is just one-way brick-and-mortar businesses can use social media to drive online customers to their physical storefronts. Choose the platform that’s ideal for your audience, and start turning digital fans into in-store shoppers and customers. You can contact us for more tips on using other social media channels to connect with customers. Our experts are here to help you. To get a free consultation call from Snapchat experts, you can reach us at this page.