Generating more relevant traffic is the primary goal of all website owners who want to increase revenue. Want to learn how to drive more traffic to your website to ensure your business grows?
The success of your website depends on the amount of relevant traffic it can generate regularly. Here are eight advanced SEO strategies to increase traffic to your website regularly.
1. Increase content production
Did you know that websites that publish SEO-optimized blog posts two to four times a week provide the most leads and conversions? By increasing your content production, your website can expand the range of keywords it targets and provides more answers to the questions people are looking for.
The frequency of content you create should match the goal you create in your overall content strategy. Don’t miss frequency as the only factor that will improve your website traffic. Learn how to write marketing articles to build trust and gather backlinks.
Make an effort to publish informative articles and value your audience. According to the conductor, even after a week of reading educational content, 48% are more likely to buy from the company they trained.
Pumping out low-quality blog posts that are not quality will ultimately harm your website. Publish content intended to provide solutions to problems and relevant questions.
2. Get Social
It is not enough to produce good content and hopes people will find it – you need to be active. One of the effective ways to drive traffic to your site is to use social media channels to promote your content. Twitter is ideal for short (and enticing) links, while Google Promotions can help your site appear in personal search results and looks especially useful in B2B niches. If you are a B2C product company, you can find good traction with reputable social sites like Pinterest and Instagram. Here is more advice on how to use social media marketing more and more.
3. Optimization for featured snippets
Featured snippets appear for every query searched on Google. Manage more traffic by using pages on your site that are already on Google’s first page.
According to an Ahrefs study, if your website appears in a snippet (also called status zero), it adds 8.6% of the available traffic to your website.
Identify each keyword on which your website ranks on the first page. You can use a keyword tracking tool to get your first-page presence list. Keep in mind that with your new format, if your website is ranked number one, there is little debate about which position is more valuable in terms of traffic.
Tips To Getting Position Zero On Google
Repeat the adaptation of the current snippet. If the paragraph contains an answer, provide the paragraph’s answer immediately after the featured snippet header. The excellent range is between 40 and 60 words.
If there is a featured list, use HTML for the ordered list.
Use the title tag for the question or title that represents the snippet.
Use title tags for subtitle titles that Google could use as a list.
4. Guest posts on healthy, relevant websites
Backlinks help to rank your content. Good content attracts backlinks. However, if you don’t want to wait for them to appear, you need to take action.
Use guest posting as a strategy to create links to your site’s internal pages to create more entry points for visitors to find your content (referral traffic). Creating links from high-traffic websites allows you to create targeted traffic streams and increase authority and credibility by linking your content.
The links you get from guest posts are relevant, which is considered the best type of link. Please include links to relevant content on your site in your article to provide readers with a link that will make them more convenient.
Guest posting tips
The ideal guest posting sites are healthy, respected, and have a high membership for referral traffic.
Relevance is the key to maximize the exposure of the links you point to on your site—link to content that enhances the user experience.
Combine with authors or websites to expand your efforts. If you include a link to a partner’s site in your content and do the same for you, your efforts are redefined with every article you publish.
5- Expand your local presence
Drive more local traffic by working on local SEO techniques. Ask customers for feedback, ensure your NAP data is consistent and your GMB profile is current and accurate. One of the most effective tactics to help attract local visitors to your site is to get local backlinks.
Beyond common link locations such as structured citations (directories, review sites, profile links, etc.), aim for unstructured links on local business blogs.
The 12 Web Design Trends of Toronto Experts is an example of infographics used in a local awareness campaign. This local SEO strategy combined an expert summary with infographics, resulting in a 63.64% increase in traffic to local landing pages.
Add to the fact that infographics generate 172% more backlinks than your typical blog posts, and there is a very compelling argument for including them in your local link building strategy.
6- Become a Quora Expert.
Quora is a site with over 300 million unique visitors every month. Every day, you are asked many questions that relate to your area of expertise. If you consistently answer a few questions in a day, you can earn a reputation that will eventually lead to referral traffic.
Not all links to Quora have been followed, but you can still use the ability to send people to your site with detailed, high-quality replies. The idea is to go beyond the standard answer to get approval for your answer.
You should Answer with the most positive votes that can be placed at the top of the list. It means that when other people search for a question, your answer will be the first time.
Tips to increase referral traffic with Quora
When choosing questions to answer, look for people who already have a large number. The number of subscribers to each question will mean that they will receive a notification each time a new answer is received for a question. Choose questions with at least 15 followers on Quora to guarantee a decent audience for your long-term strategy.
Optimize your profile by including a bio and link to your site. When users read the answers you give, they want to know more about you. Do not disappoint by leaving them empty bios to prevent them from visiting your site.
Too many self-promotion calls to action can compromise your account. Users will be blocked and even blocked on Quora for dropping affiliate links or too many links that remove people from the site.
7- Use the Barnacle SEO Method.
By combining Quora traffic with Google search traffic, you can take your traffic to the next level. There are hundreds of thousands of questions for which Quora ranks Google’s first page.
Not only can your answer get thousands of views on Quora, but it can also help users find your answer on Google.
You can use tools such as SEMRush to get a list of keywords for which Quora ranks and filter the results to find your keywords in the top ten organic results.
8- Targeting long-tail keyword
Are your high intention keywords and popular keyword base covered? Then it is time to target your long-tail keywords. Long-tail keywords account for most web searches, which means that if you are not targeting them for paid search or search engine optimization, you are ignoring them.