Promoting products in your online store is an essential task for your branding strategy. Promotions help to familiarize your business with new audiences and re-engage your most loyal customers. One way to promote your e-commerce business is to promote your products on Facebook ads, Instagram, and integration with product lists on Facebook, Instagram, and other channels.
According to Statista, more than 2.14 billion people worldwide are expected to buy goods and services online by 2021. Facebook and Instagram know this well. How long will you wait to increase sales in your e-commerce industry with Facebook and Instagram? In essence, you can now integrate your catalog into Facebook’s advertising platform to promote your list or brand on Facebook, Instagram, Audience Network, and Messenger.
Various product catalog options adapt to a wide range of products, including electronics, travel (flights, destinations, and hotels), real estate, and vehicles.
According to Facebook, you can use the Facebook ad catalog to:
- Show dynamic ads to people who have already seen or searched for your items on the internet. This type of ad combines images and inventory information from your catalog with pixels of a pixel to track the activity on your website or application.
- Tag your products on Instagram. If your online store has an Instagram profile, link it to an e-commerce catalog to set up Instagram purchases. It allows you to tag products from your list in posts and stories on Instagram. People can touch labels or buy products they are interested in directly from their news feed to see prices and details.
- Add products to your Facebook page store. If you are an administrator on your business page, you can use your catalog to add products to the store on your page. You can use the information in your list to tag products in Facebook posts with photos or videos.
- Create a collection ad. Collective advertising enables users to search for products and services through a mobile and Facebook experience on mobile devices. These ads use videos and images from your list, and when users touch them, they are brought to a full screen that shows more product details and similar items.
Facebook ads are also a favorite of social media marketers, and 93% use them (the second most used advertising service is Instagram, with 73% as marketers). There is always an improvement in the Facebook algorithm that gets better at targeting every update on people.
If you are a business owner or are dealing with e-commerce marketing, here are five ways to clinch your Facebook advertising game in 2020.
Reach a wider audience with Facebook ads
Do you know that you need to reduce the number of Facebook users in potential customers when you first start marketing?
Finding your target audience is not an easy task that can be done in minutes. It requires extensive research and the use of many online tools and various social media insight options.
By 2020, the Facebook algorithm is doing most of this work. With each update, it gets better and better to find people interested in your product and ads. By looking at people’s browsing habits, the posts they like, the group they’re part of, or the content they’ve posted, the Facebook algorithm can accurately determine if they’re interested in your product.
Concentrate on prospecting to win Facebook ads for your e-commerce!
Historically, prophets were those who would wash away dirt and rocks in rivers to find gold. But what does this have to do with our article on Facebook e-commerce ads?
In marketing, prospecting is a term that refers to customers who are interested in peoples, similar to those who are looking for valuable content.
In the sales process, there are two groups of potential customers: suspects and prospects.
Skeptics are people who are probably interested in buying your products but are not aware that your business exists. You can only suspect that they are interested, hence their name. As far as this group of customers is concerned, your goal is to let them know that your business exists and that they need to become familiar with it.
On the other hand, prospects are people with whom your business has contacted and people who have shown interest in your products.
In 2020, it is recommended that your Facebook e-commerce strategy focuses on business growth. Once you run a marketing campaign for a wider audience, you start turning visitors into customers.
Develop Buyer perspective before everything else
In 2020, experts recommend businesses to optimize and avoid Facebook ads for shopping, ideas, clicks, and more. But what does that mean?
You can customize Facebook ads for many things based on the results you want. These results can be clicks, landing pages, or video views, but also website actions. One of the options is the purchase.
The reason for this is that the Facebook algorithm already knows which people are interested in buying your products. These are opportunities that spend more time looking at your ads or visiting your pages and websites. This way, the algorithm knows that they are interested in and will direct them.