According to media reports, Only one percent of brand-related content is posted on social media. Whether branded or not, engaging content gets more attention, reaches more volume, and leads to more revenue. In short, interested readers are more likely to become paying customers.
It takes time to make content more engaging and interested in knowing what motivates your prospects and customers. It is really about understanding them and needing their care. If it takes time to get to know the people you are trying to connect with, then interesting content will come naturally. Your goal (especially B2B) should engage you over time, not just increase the number of campaigns here and there. It is about consistency, patience (listening), and understanding.
Here are five proven ways to create more engaging content that provides real value to your audience:
1. Understand the demand of your niche
How can you know that your audience wants to read about topic you have written in? You cannot rely on gut instinct for this. You have to do real research. Make sure you are asking for a topic before you start writing. If you have no interest in your subject, you have no chance to connect with anyone.
2. Write in the second person
To connect with your audience, you mist have to be personal. A second person voice speaks directly to the audience and uses words such as “you” and “you.” When you communicate through another person’s voice, it creates a conversation and connects with them.
The second person is a lot more attractive than the self-centered first person (“I did this and I did it”) and the uninvited third person (“The company succeeds when they use content marketing”). It is sometimes necessary to slip into the first or third person, but it should be avoided as much as possible.
3. Use Powerful vocabulary
So many words are entirely overused. All too often, the genuinely notable things are labeled as “great,” “best,” and “terrible.” You need to use words with powerful emotional triggers; These are words that will attract your readers. Articles using high emotional value are more shared on social media – an indicator they are confusing readers. You don’t have to figure out what those words are; Researches has already been done for you.
You can start with CoSchedule’s list of 180 power words. We love this list so much that. Use power words in titles, meta descriptions, and subheadings. Also, sprinkle some high impact words in your article writing.
As a bonus, the CoSchedule article led me to my favorite tool for creating high-impact titles: the Headline Analyzer from the American Marketing Institute. This is a great tool to help you determine if your title will connect emotionally with your readers.
Once you are using the word power, graduates in 1,072 words that readers cannot resist share through. This thorough list of words will help you take your writing up another notch.
4. Empathize with your reader
Understand your readers’ suffering and problems. Give them exact solutions that will help them honestly. Try to read your writing from their point of view.
The one and only way to create content that appeals to your audience (customers, customers, partners, etc.) is to get to know them from inside and outside – to really understand what they crave, what they like, what to do socially Uplift them, and what educates them. And then purposefully and creatively distributes them in a way that sets you apart in your industry.
You need to know your audience. What does your typical reader do for a living person? How old are they? Where do they live? What are their goals? Determine their gender, salary, and background. Get in their head so that you can empathize with them honestly.
5. Write in small sections
Readers do not read every word; They scan. Therefore, for your writing to be attached to them, it must be scannable. The easiest way to make it scalable is to write in small sections.
Forget what your English teacher has taught you about paragraph structure – save the entire book you are writing. When you write content online, limit your paragraph to three or four sentences. And it is also not afraid to write short words and sentences. Short, standalone words and phrases can make a significant impact in online content.
The amount and speed with which marketing content is being created in today’s digital landscape are staggering. So much so that there is no guarantee that truly extraordinary material can be found amidst all the noise. Give your content the best chance of successful promotion and distribution by writing on topics that your audience cares about and discussing them with the right tone and format.
6. Tell stories
Creating a blog is a short term task for SEO. Do your blogs tell a great story? Writing a blog should be part of a larger plan, like a sitcom episode or a scene in a movie. By sticking to a common theme, write them in groups, which resonates with your company’s vision.
Stories remain in people’s minds for a long time. When you write, think about what it is and why you are writing it.
7. Have a journalistic perspective
Why are news channels still relevant today? Because they keep you informed. Keep your audience informed. Create content that brings together dots, themes, patterns, and trends in your niche. Participate in daily discussion of the latest trends and present your point of view.
To deliver engaging content, marketers must follow successful writers and theater-makers in the footsteps and conduct extensive research to create a compelling story. He starts realizing what the audience is saying by getting off the stage and sitting in the seats. Marketers do this by identifying their ideal customers and developing their personalities that reflect potential buyers’ pressing concerns, questions, and preferences regarding content. With this insight, marketers can pinpoint the difference between buyers’ interests and the company’s experience and develop or discover content that engages their audience in a boundless experience.
8. Provide Data and Statistics
Use data to analyze your audience. Write blogs based on their interests, pain points, and demographics. Focus on making your content marketing strategy more effective. Find out which materials work and which do not. A / B testing, optimize your campaigns, and keep improving.
Ask questions. Ask for consent. Ask the opposite approach. The point gets the reader to take action. Make them think, get them to form an opinion, and then ask them to share it. I would also add that it should be done attractively and safely. Many people are afraid to click the “submit” button in a comment, tweet, or Facebook post. They are holding back because they are fighting to be considered “wrong.” Keep this in mind and try to create a community where dialogue is IS content.
9. Train Your Customers
What questions do your customers often ask? Find out about it, compile a list of frequently asked questions, and see them in detail on blogs, infographics, and social media posts.
Each step of the buying journey will have its own set of questions, so make sure you answer them and make it easier for you to become a customer.
When working to increase engagement, it is essential to focus on customer service. Remember that they are human, after all. We find it useful to think about Maslow’s hierarchy of needs: self-realization, respect, love and belonging, security, and physical needs. Think about questions they might be interested in and concerns to find a way to help your audience. Simply put, be a resource.
10. Be persistent
Content marketing is not something you have to do once and leave. If you are consistent, then this is a long-term marketing strategy that can produce surprising results. Check the development stories of any successful website or YouTube channel, one of the main reasons for their success is their continuity.
Even if there is no consistency, the best brands will not develop on the platform, which is a fact.
To make your content more interesting, you really need to understand your audience and the world in which they live.
Can you “put yourself in the shoes of your readers” to understand them better? Can you identify the reader and buyer’s personality so that you can adapt the advice and knowledge given in your content? Do you know what words they use to refer to your product or service? How is your product or service relevant to where they are in the buying cycle?
To make your content more engaging, you need to listen carefully, thoughtfully, and proactively so that you can anticipate requirements and questions and identify patterns. The more often you do this, the better you can create a unique, engaging approach.