One of the lessons from 2020 is seeing the future as anything from a 20/20 perspective. But that does not stop people from moving ahead. If we do not have the best predictions about the upcoming quarter or year, how can we predict the uncertainty of budget forecasts?
Read these predictions as a lens to compare your thoughts about (and plans for) content marketing in 2021. And share your predictions (and your thoughts about the ones shared here) in the comments.
Next Level Visuals
Visual content is the future of marketing. Not only are they popular everywhere, but they also give you a ton of targeted traffic.
According to a study, Marketers who included more visuals in their content did better with little or none. The reason behind having interactive visuals is for two reasons:
One, it will catch people’s attention. And second, that they will come back for more. You will be racking up more social shares.
Also, about 60% of consumers remember a brand or a product if they see its visual content, making them very likely to convert into customers.
Super Focused Search Results
Google’s EAT and BERT update searches are being focused on queries. With the implementation of Google RankBrain, Google can handle almost any query and shows super relevant results.
What does this mean for marketers? It means that you will need to put more effort into your content creation strategy. Google is now extracting the valuable parts from the piece of content and then displaying it in the snippet section.
So try to cover almost every single detail about your topic. If your content is relevant to a user query, it will help you appear in the featured snippet.
Videos Are Dominating
Videos are the trending type of content on every platform right now! Google is pushing videos in SERPs continuously. Not only Google but almost every other social media channel is also promoting videos.
The time has come for you to incorporate video into your marketing strategy by 2021. You can use videos to showcase your services and to educate users about your product or service.
If you are still unsure what videos you will make, ask your audience and try to do some competitive research. It gives you a clear-cut idea of what the market demand is.
Personalization Is the Key
Personalization is happening, and you cannot survive without building a relationship with your customers. Sending personalized messages, emails, etc., is the essential way to create an evergreen bond with your customers.
Another great idol about personalization is – It brings in 2x more leads, and when open rates increase by 50% with email marketing.
Understand Audience Demands
Understanding your audience demand will be significant in 2021 for all content markets. A recent study shows that over 57% of millennials prefer to watch videos. You must know what your audience wants and adopt an omnichannel approach.
Why? Because it will help you publish the content they want to see, and once you start doing this, you will see an increase in your traffic and conversions.
If you are not sure about audience interests, here are some tips that you can follow:
- Survey your audience and ask them directly
- Scrap ‘Google Trends’ for trending topics
- Use ‘Buzzsumo’ for social media analysis
SEO is Important
The importance of SEO is increasing every year. Why? Because this is the best thing, you can do to drive quality traffic to your website. It is also super competitive. So to defeat your rivals, you will need to pay attention to some key factors like:
- Create a backlink (links are still important)
- Optimize for CTR
- Include lots of relevant LSI keywords
- Focus on Image SEO
Local SEO is also going to play an essential role in 2021. Therefore, it is worthwhile to claim your Google My Business start listing and customize it with relevant information to attract more consumers from SERP’s local searches.
Brand Voice
Branding is the one thing that will decide whether you emerge as a winner or a loser in a competition. Having a unique brand presence is critical to being successful in 2021 and beyond.
But, what does it mean to be a brand? Being a brand means that people trust you. It means that you have made a promise to them, and they have expectations from you. And if it is different, you have created something valuable.
People love brands, brands that take care of them. Therefore, try to be like the brand that puts the success of its customer first.
Podcasts
The podcast’s audience is growing steadily. 37% of US citizens listen to a podcast every month. Podcasts are hot right now and still not saturated. It means that you have a chance to broaden your audience base in 2021.
E-Commerce Market
The e-commerce industry has seen some large-scale inflows amid the covid crisis. Some businesses boomed up, but for some, it was a nightmare.
Because they could not convert their business online over time, around 57% of people worldwide shop online, and that too from foreign sellers. That means your chance to expand globally.
Furthermore, with the rise of voice search, it was estimated that sales of voice commerce in the United States would increase by $ 38 billion: Therefore, if you have not yet established your e-commerce presence, then start doing it.
Voice Search Is Here
Voice is not being discovered; it is already here! How do you know that? Well, let’s have a look at the figures:
a) More than 41% of adults and 55% of teens use voice search daily.
b) and more than 20% of mobile search queries at Google are done through voice.
In 2021, more than 50% of searches will be done through built-in assistants or with devices such as Google Home and Amazon Alexa. So, you have to start optimizing for the voice search revolution.
Conclusion
These days, it isn’t easy to attract people through traditional marketing practices such as marketers, bills, posters, placards, and more. Demand metric states that content marketing is 62% less than traditional marketing and generates about three times.
It is not that content marketing will remain the same all the time. There will be changes. To become successful marketers, always provide your customers with content that is trending and relevant in your industry!
If you encounter difficulties motivating people based on changing trends, you can contact us. Our talented writers at zytal can devise a strategy and create excellent content. Stay tuned to get more updates on content marketing trends! If you want to get a free consultation on the same topic, call us today! Our experts will guide you about how you can grow your business with content marketing in 2021.