Due to the constantly evolving and competitive nature of social networks, key players mimic new features whenever a new platform emerges. When Tiktok has increasingly seized the world over the years with engaging, short-form video content, the producers jumped on stage to try and take advantage of the ridiculous reach achieved by their posts.
As more Instagram users have switched to Tiktok, Instagram is doing its best to get users back on its platform, including one of their latest updates, Instagram Reels. Despite being around for over six months, an alarming number of Instagram users still do not take advantage of the power of the reels. Simply publishing the same 30-second clip as a roll instead of a video can generate more views and engagement.
In a year full of change, the introduction of Instagram Reels has been the biggest shock on social media. The quick way to create video format closely mirrors TikTok, but it still has a long way to go to become a platform for creators and brands.
Instagram Reel Predictions: What Can We Expect in 2021?
- The reels algorithm becomes more sophisticated
- Instagram presents revenue opportunities for creators
- New Instagram ad formats for reels
- Instagram offers optional Instagram reels features
- On the reels, influential marketing is mainstream
- New and improved video editing tools on reels
- Additional video collaboration options to improve the content virality
- The aesthetics of Instagram Reels remain more polished than TikTok
- Trends and challenges of the new reels created by the creators of Instagram
- The length of the video has been increased to 60 seconds
15 Ways to Increase Instagram Engagement in 2021
- Instantly reply to mentions, add a link to Instagram Stories.
- Beat the Instagram algorithm by writing extended captions for your video.
- Create an Instagram welcome message.
- Start a conversation with various Instagram Story stickers.
- Automatic response to Instagram DMs (direct messages).
- Create content that can be “saved” for Instagram users.
- Manage Instagram DMs with a live chat tool and OmniChatbox inbox.
- Create a Leadership Generation Channel with the new Club House app.
- Instantly reply to posts with Instagram comments auto-reply.
- Use usable Instagram hashtags to increase engagement.
- Learn how to make reels on Instagram like a pro.
- Optimize your Instagram page for SEO.
- Run an Instagram click-to-messenger advertising campaign.
- Partner with micro-effectors to build brand credibility
- Choose the best Instagram marketing tool.
4 Reasons Why You Need Instagram Reels in 2021
1-More engaging content
We are all a little bored of seeing the same picture over and over again on Instagram. Creators need to develop their content further to remain relevant, which is paramount to continued online success. The reels are not only sharp, but even if done well, they are catchy, funny, and delightful to watch.
2- Reach
The current average engagement of Instagram posts is less than 2-3%. Suppose you have 1000 followers and put a standard video on Instagram. Probably only a few followers will see your post. If you posted this video precisely, but as a roll, it is not uncommon for the Explore feature to multiply the number of followers.
3- Introduce your true personality
Content Creators often feel like they have to appear online with a different personality: a professional camera and a tremendous, off-camera. Until now, we could all see someone dancing on their favorite songs, pointing to the song on different parts of the screen content – the kind of content we never actually exposed to in the past.
This credibility is excellent from a marketing standpoint, which can lead to more significant business and success. Presenting your true personality through song and dance is essentially a part of social media culture.
4- Hit the Explore page
Forget hours by finding the right hashtag for your post. Instagram is overwhelmingly supportive of the rebels at the moment, allowing it to reach an easy-to-locate site. Every creator strives to get the exploratory side, and the reels are definitely your best shots.
If you want to leverage your brand and online presence, it is necessary to include Instagram’s marketing in your marketing strategy. If you don’t make a spool in 2021, start by today.
Conclusion
Instagram looks forward to aggressively promoting its new feature for users and has created a separate section on the hashtag page to promote itself. You, as a user, will have the opportunity to appear there and expand your content to a broader audience, but only if you use slot-specific and relevant hashtags.
If you are a growing brand and looking for an opportunity, you have to use Instagram reels in your content strategy.
Instagram has the high average engagement rate of all major social channels, and Instagram reels are like a golden opportunity to promote branded content. For more information about Instagram marketing tips, contact us. Our experts at Zytal will guide you regarding the same for FREE. Call Now!