Do you know What Google exactly looks in your SEO Strategy for your Insurance Company? Do you know what is SEO? Well, SEO really isn’t its own thing. it’s a massive growing industry, and it’s how we make our money, but essentially, it’s just the signals that Google uses in its algorithm to determine where a website should rank in the organic results. So why Google, you ask? Well, it’s just where most of the people are. In fact, according to StatCounter, Google currently has a 92% market share. So now we know it’s all Google. All we need to do is work out what Google wants. Google and Google shareholders want to get paid. So it’s all about the money.
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According to Google’s last annual report, Google had revenues of $136 billion, but its core service search is free, so how does Google make all that money? Well, $116 billion of Google’s $136 billion revenue came from selling advertising. That’s a whopping 85% from ads. So with over 90% of searchers using Google and 85% of its revenues coming from advertising, they must be doing something right?
Google claims they answer one billion questions from people around the globe in 181 countries in 146 languages every day, so why do so many people use Google to search? Well, it’s because it works, and it works well. It provides much better search results than any of its competitors. It wasn’t until early 2010 that Bing even became competitive, but by then, too little, too late. Google was already established as a powerhouse. In fact, people associate search with Google, and even now, Bing still hasn’t managed to gain any significant market share, sorry Bing. So what makes Google’s results so good? Most people think it’s a highly complex, top-secret formula only understood by Google’s geekiest geniuses, but it’s actually not as complicated as you might think.
Google’s ranking system sort through hundreds of billions of sites in their search index to give you useful and relevant results in a fraction of a second. Now, these ranking systems are made up of a whole series of algorithms that look at multiple factors. Now this includes the word of the query, the relevance and usability of the page, the expertise of the source, and your location settings.
So in order to rank in Google, you need to have an impact on those ranking algorithms, essentially manipulating them. But now, before you crucify us for the term “manipulation”, let’s take a realistic look at what we’re up against. Now in the last three years alone, the EU has fined Google a record-breaking 8.2 billion Euros, (comic crowd booing) 2.4 billion Euros for abusing it’s the dominance of the search engine market and building its online shopping service, 4.3 billion Euros over serious, illegal behavior to secure its dominance of the search engine on mobile, and more recently, $1.5 billion for abusing it’s a monopoly in online advertising.
Google claims they use 200 different ranking factors in their algorithm. Now each year, Google changes it’s search algorithm around 500 or 600 times. Now, while most of these changes are minor, Google occasionally role out a major algorithmic update that can have a significant effect on the search results.
Google love to come up with some fairly entertaining names for these updates. We’ve had Medic, Payday Loan, Pirate, Venice, Caffeine, Big Daddy, Rank Brain just to name a few. They also seem to be very keen on the animal names: We’ve had Penguin, Possum, Panda, Pigeon, Hummingbird. Now, this could all seem a bit complex, and well, quite overwhelming. But putting all of the manipulations and hundreds of ranking factors to one side, let’s take a common-sense approach to understand exactly what Google wants. Now, they make their money from having lots of people using their search engine to find results. Now Google capitalizes on this by serving searchers ads, but ultimately, it’s the quality of the organic results in Google that drive this huge volume of people that Google has been able to monetize using ads.
If you are looking for SEO for insurance company then listed below are some of the things you might want to consider.
1- Keyword Research: The first area, keyword research, is basically your strategy, and it’s all about understanding who your customers are, the terminology that they use to search within Google, who the competitors for those terms than are, can your website compete with them for those terms, followed by a strategy on how to rank your website in Google?
2- On-Page Optimization: Now the second fundamental is on-page optimization. Once you’ve worked out exactly what you want to rank for in Google, you’ll need to optimize your website for those search terms. Now this includes everything from keywords to variation of keywords, LSI’s, content and structure, meta title, H1 tags, anchor text, image optimization, structured data, et cetera, et cetera. But in its most basic form, it’s making sure that you’ve got the right word on the right part of your site for Google to want to be able to rank you.
3- Off-page Optimisation: And then the final fundamental is off-page, also referred to as off-site SEO. So now that you’ve worked out exactly what you want to rank your site for, you’ve created loads of incredible content that Google will love, and the third element is essentially making sure that you have enough external signals outside of your own website to justify or validate the claim that you’ve made within your content. Now, this is also often referred to as trust, credibility, and authority, and it’s typically going to come from a combination of links, mentions, and traffic to your website.
If you are looking for a SEOfor insurance firm from Zytal, Feel free to contact us. We will arrange a free SEO/Digital Marketing Consultation for your Business.