Having built and grown multiple blogs from the beginning, keyword research has played a vital role in our daily workflow. We are constantly researching keywords, applying them to our sites, optimizing our pages with keywords to boost our SEO, and increasing our traffic as a result.
Keyword research and its impact on SEO has been one of the most important ways we have grown our client’s websites and businesses over the years.
And in this post, we will share with you all the keyword secrets. Keyword research is serious business, and it can be one of the factors that drive your site from 0 visitors a month to thousands and even hundreds of thousands of visitors a month.
It worked for us, and it may work for you too. So, let’s begin.
What is eCommerce SEO Keyword Research?
Keyword research isn’t just about trying to find the most popular keywords and rank for them. Instead, it is all about finding the right keywords to target, eventually leading to higher conversion rates and increased sales. In eCommerce SEO, your customers may be searching for model numbers, SKUs, brand names, product names, and major key phrases. So how do you know where to start?
Why Keyword Research Matters?
Every time people do a search, the search engine has to decide which handful of results to display out of potentially hundreds of thousands of pages. It is up to the search engine algorithms to determine the best and most relevant matches for each individual search. Therefore, it is essential to carefully choose your keywords to match and display your site in the search results with the most relevant keyword searches.
It is not only essential to rank on the first page of the search engine results page for relevant search terms, but it is equally important to rank in the top ranking of the first page.
In short, the closer you’re to the top of Google for relevant search terms, the more traffic you’ll get.
Concept of Keywords
Before you do keyword research for your online store, there are some basic terms you will come across that are essential to know and understand.
These conditions include:
Longtail Keywords: Longtail keywords are keywords that contain only three or more words. According to Moz, longtail keywords are essential because they make up more than 70% of online searches and tend to convert better because they catch people further in the shopping cycle.
Search Volume: Search volume is usually measured in average monthly searches. It is the total number of searches per month for each specific search phrase. Ideally, you’re looking for keywords that have the highest search volume. Ranking higher for search terms with higher search volumes means more traffic and conversion potential for you and your store.
Unfortunately, there is no magic number that represents the correct search volume for everyone. What constitutes the “correct” search volume will vary for each site.
Competition: Search volume isn’t the only thing you need to consider. Competition is just as important. There is no profit in trying to rank a keyword that you have no hope of ranking for. In simple words, competition refers to the difficulty of ranking for each specific keyword. Ideally, your keywords of choice will have high search volume and low competition; however, these nuggets are challenging to find and will require some hard work, patience, and perhaps a little luck to find them.
Remember that competition in Google’s Keyword Planner tool refers to paid keyword advertising competitiveness rather than organic search competition. However, it is also sometimes representative of the organic search competition.
How to do eCommerce Keyword Research
1. Go the Conventional Way
First, start your research with a good keyword research tool. Start by checking search volume, number of clicks, and traffic potential for the topic you plan to research keywords for.
This initial assessment will help you understand what type of keywords you might need to use for your content.
2. Track Your Competitors
Get an idea from your competitors’ page. A competitive keyword analysis is an essential factor when selecting keywords for your eCommerce website. It will give you an idea about what you should be focusing on and what you should not.
3. Swear By the Search Intent
Analyze buyer intent to find your target keyword. As we mentioned earlier, people’s queries need to be addressed through your content.
Type in some keywords for the topic you’re researching and see 10 or 15 relevant search results that come up. Understanding the buyer’s search intent can help in building an exhaustive list of keywords.
4. Compare And Take a Call
Track top pages for your intended keywords and deeply analyze their factors on a page, including links. Do they use a mix of informational content and buyer intent and intent keywords, or are they listed because of high-quality contacts?
Can you make your website content better than your competitors? Google will crawl things it thinks are worthy of rank, so don’t try to focus on one specific aspect. Instead, try to enhance the overall quality of your eCommerce website.
If you want to grow your online eCommerce business, you can contact us. Our experts are here to help you. Call now!