Curating content is a popular and robust strategy to update your content marketing. When you think of curating content, it’s no surprise that some of the most successful sites on the web come to mind. As a result, content curation is one of the most talked-about strategies in social media.
Whether you’ve heard of the 80/20 rule or any other article about building your social media calendar, you probably know the importance of curating content. But while many people use some form of content curation, not everyone is maximizing the benefits from this strategy.
What about the result? Your audience gets to see some great stuff related to their specific interests. They don’t have to search for it. And they get a dose of your unique prospect with it.
With the advent of Web 2.0, curating content has become a vibrant, fast-growing way to connect with people from anywhere. There’s a space for curating content in any B2C or B2B vertical your name.
It is not just about writing and publishing; you need to consistently write great topics and ideas and then publish quality content. Sometimes, content curation can help you.
Content Curation Process
The content curation process needs some vital strategic and tactical steps, such as in most (not exhaustive) activities:
- Defining Reasons and Target Audience: Why do you want to use content curation, and why would anyone care?
- Integrating content curation and defining metrics into a comprehensive strategy.
- Analyzing the best ways to source and identify content related to important topics to your goals and audience.
- Filtering, categorizing, adding value, and preparing to share with your target audience. It is essential to make a difference.
- Identifying appropriate channels and tools for sharing. These channels totally depend on your purposes and the preferred channels used by your targeted audience.
Content curation requires you to focus on the quality of the content you curate. Your brand’s reputation is at stake, but above all, you don’t want to disappoint your target audience. That’s why it is named curation.
8 Benefits of Content Curation in 2021
Below are some general success factors, benefits, and effects of content curation.
1. It Provides Context and Convenience
Generally, the online content is not well explained in modern 30-sec culture. In some cases, there is a lot of content, but it’s misused. Content curators take a longer time and massive efforts to filter, rewrite or explain information to their audience. In that sense, content curation aims to make information more useful to viewers for specific reasons. It’s all about context and convenience.
2. It gives Third Party Validation
Curating content allows a company to provide value from sources other than original in-house creations to support a marketing campaign. When choosing to curate content, go beyond the usual attribution. Begin with introducing the author and follow up with the value of the content to the target audience. Add a quote or statistic from the piece as an example of the quality content to come.
Use the team’s expertise and experience to increase the value of curatorial content when used as part of an organization’s social media marketing strategy. Help highlight key points and guide viewers as they consider the points being made.
3. It Establishes Credibility as a Thought Leader
Curating content from high-quality sources helps increase credibility and exposure in your industry. Unlike general content sharing, a thought leader focuses on sharing the content of high relevance and value.
4. Expands Your Content Offering
You must have quality content where it requires a lot of resources. Curating content for social media will fill gaps in your content to see a greater depth of information or specific expertise that you and your team are lacking.
5. Shows Authoritativeness
It’s normal to focus only on working on your specialty, but if you want to lead and influence your industry, you need to know what’s going on in every part of it. Curating content means reading and consuming content from around your industry regularly.
When you know breaking news first, you can see trends even before they start to pervasive, and you’re going to be the person who can deliver them to your audience.
6. It Helps to Track Industry Trends
Curating content can give you a glimpse of the trends going on in your niche or industry. For example, let’s say you’re using a social media marketing tool.
You can look out what your competitors are writing about, what industry publications they are covering, also what the mainstream media is saying about your industry.
The more you curate content, the more you become familiar with new topics, conversations, and perspectives surrounding the community in which you work. In addition, it gives you insight into your own content marketing, which helps in competitive analysis.
7. It Extends Your Reach
By including others’ content in your offering (using proper attribution and following the Creative Commons license), you can attract people to follow the original content sources.
8. It Helps Building Industry-Wide Connections
The content curation tradition helps us unite with thought leaders, subject matter experts, and other websites that affect your popularity in your industry circle.
9. It Drives Value and Helps People Learn
Content marketing is all about providing people the knowledge they need to solve their problems. But, unfortunately, creating content only means that you may not provide the best answers to your audience.
Content curation opens up the expertise of everyone in your industry, which means you can share with others content that provides information that you can’t. It complements your own creative efforts and builds trust and authority – one of the significant benefits of content curation.
Conclusion
Curating content for social media, especially Twitter and Facebook, is a really great idea, and of course, Pinterest is all about curation. As you progress, you can bring your own website content and content curation to your email newsletters. Remember, collect and share what is best on the internet, and always make sure it is entirely relevant to your audience.