Your online engagement is your most costly resource. This is even more important than increasing the number of subscribers, as social media reports, comments, and conversions reveal a lot of useful information. Online engagement tells you about what content your audience likes and what doesn’t.
It can also increase your sales. According to AdAge and Google, “over-busy” (people who always interact with brands) are four times more likely to buy products online every day or several times a week than their less engaged counterparts.
Engagement will also increase your audience reach. Every time someone shares your content, they introduce your brand to new potential customers. However, platforms like Instagram and Facebook limit your reach, and customers start filtering posts that are highly promotional by nature.
These changes are forcing you to think about how to post on social media. Not good enough. You should create stunning content that will inspire your audience and inspire them to interact with you. Here are five types of material that will do it.
Share social proof and customer change
Your vulnerability will inspire people, but social proof will buy them. Many business owners make the mistake of over-advertising their posts on social media. This can not only be hidden by the algorithm, but potential customers can also ignore it.
This is why you should try social selling. Instead of asking people to buy, you should demonstrate how they will follow your products or services. For example, if you sell a fitness plan, show videos and photos of their post-workout body transformation.
You must also provide social evidence to support these changes: customer testimonial videos, product review screenshots, or graphs showing quantitative data to support your results. This type of content gets people to ask more questions about your company, trust their brand more, and justify their buying decisions.
Boost your confidence with research and expert advice
Today, false information can be spread widely and quickly. This is why trust is more important than ever. Boost your industry credibility with expert advice and reports in your content. Turn their ideas and data into infographics.
According to Venograph, an infographic producer, more than 40 percent of marketers say that infographics engage audiences better than stock photos, videos, diagrams, or memes. OneSpot said infographics can increase web traffic by 12 percent.
Whether you are struggling with design or hiring a good designer, use authority in other types of materials. You can share video or audio interviews with industry leaders. You can also create quotes with pictures with links to experts or research. You can use text to simplify the complex things for your audience. Whatever you choose, be sure to include your sources.
Boost your confidence with research and expert advice
Today, false information can be spread widely and quickly. This is why trust is more important than ever. Boost your industry credibility with expert advice and reports in your content. Turn their ideas and data into infographics.
According to Venograph, an infographic producer, more than 40 percent of marketers say that infographics engage audiences better than stock photos, videos, diagrams, or memes. OneSpot said infographics can increase web traffic by 12 percent.
Whether you are struggling with design or hiring a good designer, use authority in other types of materials. You can share video or audio interviews with industry leaders. You can create quotes with pictures with links to experts or research. Whatever you choose, be sure to include your sources.
Help your audience reach their goals with tutorials
If you have huge fan following, it’s because people see you as a resource they turn to in a specific niche or industry, so give them what they want. Create content that teaches them new things or enhances existing skills.
For example, videos showing how to complete tasks step by step are very popular. They are so popular that Google coined a term when someone searches the Internet for a tutorial: micromoments.
You can also educate your audience with text or pictures. Create a detailed post, thread, or article that will help your reader achieve a specific goal. If you can’t teach, then you can give insider advice that most people don’t know. Share the information behind dealing with stressful situations or level up in your niche.
Inspire your followers to be better
Previously I talked about the power of vulnerability. It is also possible to exploit the vulnerability of your audience. Your audience probably has insecurities about their niche that they are competing against.
Create content that accepts these doubts, but inspires your followers to overcome them. Headlines like “5 Ways Entrepreneurship Will Burn You – And How to Over Them” created a lot of emotion. They emphasize their pain points and appeal to the desire to become more successful.
This type of content will improve your brand’s reputation and credibility. Now you will be an industry leader, not just another manufacturer.
What is digital content?
Content Information: The sum of fresh, readable, relevant and useful information for the reader on your site. And like everything in the digital world, it also needs to look good, in an easily digestible way.
Thus, content marketing is the way you use all the important information, using it in a way that your ideal customer will consume. You can do this in many different ways, but first you need the content, and this is where this post comes from.
A great place to start is to re-achieve the results you want to achieve with your content, the direct goal you want to achieve.
Here are 20 types of content you can try:
Infographics
It does what is written on the bank; Visual presentation of data or information. This may make the data or content you are talking about more attractive to the reader.
Memes
They are very popular with millennials and General Z netizens. Often they are videos and images with comic text that are viral. A Google search will show you memories like Doggy or Overly Attached Girlfriend.
Video
Usually lasts for a few minutes, allowing you to briefly explain everything that the videographer is trying to explain. It can be humor or learning, and it is great for everyone.
Own Product Review
Everyone loves a personal opinion, so expressing it on your platform allows your readers to understand what you personally think about the product. Opinions are given great importance if you blog, and these days, subscribers are more likely to accept your feedback than a review written in a magazine.
External Product Review
Whether or not it is written about a specific product or company. Amazon and eBay are great examples for how your opinion on a product can change the minds of buyers.
User Generated Content
Any form of content; Recorded on videos, blog posts, or discussions created by your customers
How-to-Guide
They can vary from subject to subject and can be simple or complex. They allow the reader to fully understand how to use or manufacture a product or system that they may not have correctly identified from the beginning.
Lists
A very popular option thanks to the Buzzfeed effect. This particular example has been the most frequently used for comedic purposes, but of course, the list is an effective way to cover any topic.
Live Video
This is used in live video streaming, especially in the form of a sports event or interview. Social media has really captured this in live broadcasts and stories.
Live Chat
MSN Messenger was a great example of how chat popularity emerged in the early 2000s. The conversation was fluent and easily aired, and developed, for example, for the ever popular Facebook. Chatbots are becoming common on customer support websites.
Photo Gallery
It’s a quotation that photography speaks a thousand words, and it is often very easy to explain things with an image.
Links to Pages
An accessible way for readers to access other sites / blogs that you like or like. If they share, they can return the service.
Case Study
This is particularly often used in business to illustrate the principle of their brand or service. As a B2B brand, it is also useful to promote customers on their sales funnel.
Customer Review
It is also very common in business. As with testimonials, it is important for buyers or prospects to know why they should work with a brand. Reviews allow you to trust the company.
Questions and Answers
Q&A sessions can be both formal and informal. Twitter is a great platform to attract the attention of users who may never have a chance to ask questions, such as in a newspaper or magazine.
Frequent Questions and Answers
Written format for your Q&A session. This can be useful for those who have missed the live stream or are still searching for more details.
Guest Post
Allowing other bloggers to do guest work on your site.
Newsletters
Emails typically sent to customers (or at least for the time being!) Contain news and updates to products and business in general.
What to Do & What Not to Do
It is helpful for readers to place themselves in place of knowledge. They need advice on what to do next, especially in relation to work, personal life, clothing style. A great example of this is planning further on Mark’s post.
Interviews
Similar to a question-and-answer session, however, it is done one by one with the interviewer, asking a specific series of questions. This works especially well for music and lifestyle blogs.