The ROI in digital marketing in hotels is much more useful than traditional roads and cannot be ignored.
Millennials have begun designing accommodation to attract new customers beyond the generation and new travelers and hotels. In highly people-centric and experience-focused industries, hotels are going to have to put themselves out there to find the next guest.
Is Your Hotel Up to date With Digital Marketing Trends?
The digital marketing scenario has revolutionized every industry. And the hospitality industry is no exception. The marketing budget is designed to increase the business’s online presence instead of paying slots for advertisements on television or in the newspaper.
Travel and accommodation are getting cheaper and more affordable for the average person. And the average person travels for a lot of new reasons.
A growing population and a growing group of above-average spenders mean that expectations are rising among modern travelers. The widespread availability of information is sparking a competition in the hotel market, not to mention today’s generations’ interrelationship.
People have more freedom to travel. So they travel to a lot of new destinations. Market competition is driving hotel digital marketing towards cutting-edge approaches to capture this new traveler.
Not only that, but many new platforms offer to promote hotels. When you implement digital marketing in hotels, you cannot miss these opportunities.
How Do You Work With Your Competitors?
The newcomers are interested in authenticity and detailed experiences. As the owner of a hotel or brand, you have probably noticed significant trends among new generations. Businesses need to change the game of growing traffic as digital marketing has become the main revenue engine.
Travelers are not just looking for fellow travelers to find their next destination. Instead, they rely on reliable expert opinion and popularity through digital platforms as indicators of quality.
How can you blame them?
People will become your own marketers for your business. So in a way, the strategy became indirect, especially for the hotel industry, which is probably one of the most lucrative and people-loving industries. Relationship with the customer is paramount.
You need to know your audience to know what you want and know how you can make the best impression. In a growing market, you need to do more to sell yourself and stand in front of the package.
Google Advertising
In digital hotel marketing, Google advertising can be a very effective way to promote a brand.
Google has integrated hotel services into its standard Google advertising offerings. When people search for hotels, in addition to the traditional ads that come to the top of the SERP, Google advertises the hotels in the specific “search unit” that appears above the traditional results.
Google also goes beyond displaying hotels in unique ways when searching for them on Google Maps. This service is entirely sufficient for hotels that use it. As most travelers start their destination by planning a destination, participating in this service puts you on top of the stack.
The search unit is particularly notable when searching on mobile, as it completes the first page, displays standard business data, reviews, and thumbnails. This shoe also includes general prices.
At the core of Google advertising is a cost-per-click (CPC) system, in which bidding on individual keywords targets the search and demographics of specific people. From here, specify how much you are willing to pay per click/conversion. This can be set as a percentage of the hotel room’s rate, so you will never pay more for an advertisement.
Running Google advertising campaigns requires a wealth of strategies and metrics. Google advertising should be a priority in implementing digital hotel marketing and should be fully aware of how it works.
If you want to integrate Google ads into your digital marketing strategy or want to know more about the benefits that can be brought to your hotel, please contact us. Zytal provides PPC management services that help businesses generate high-quality traffic and increase conversions.
Apart from modern advertising systems, other strategies should be considered when implementing digital marketing in hotels. You can also ask our experts about how SEO and a winning website will increase organic traffic.
Search Engine and Your Site
Among recent generations, there is a tendency to opt for independent research from the travel agency.
About half of modern travelers use a search engine as their first step to booking a trip, and in the process, up to 63% turn to search engines. It keeps all the viewers in mind.
In 2018 alone, more than 140 million American adults will research online travel.
How Will You Gain Market Share?
Search engines have been at the forefront of research for younger audiences and often the springboard from which booking is decided. Promoting a search engine optimized website had been a significant driver of organic traffic and searched in most industries.
Search engine optimization (SEO) can be achieved by incorporating acceptable web development practices to help your site rank higher on the search engine result page (SERP). Essentially the unpaid strategy is to get the longest lasting and most relevant results.
Here are some of the best SEO methods:
- Add visuals and media to your site to engage your audience and improve bounce rates.
- Ensure that descriptive names and alt text are included when uploading relevant images so that search engines can read them
- Provide links and functional navigation to other pages on your site
- Connect all social media pages to your site to add to your external link collection
- Make sure your site is responsive and mobile-friendly (we’ll discuss why this is important for several reasons)
- Uploading keywords to your site is an old black-hat trick; Practice good readability with sharp text using important keywords
SEO is moving towards mobile top rankings. And it’s not a problem. About 52% of all web traffic comes from mobile devices.
Not only this, but 43% of travelers use smartphones while searching for accommodation. You can also bet that they will try to find information at a certain point in their journey using their phone. So make sure to optimize the experience.
SEO is a never-ending process, and you can write books on this subject. Luckily, Zytal Marketing has you covered! We have our blog section with many articles on SEO to improve your digital marketing strategy.
SEO should be a priority in the digital marketing of hotels. And if you know why your brand needs, look no further. Zytal SEO services are designed to help you rank higher, drive more traffic to your site, and convert users with mediocre results.
When it comes to hotels’ digital marketing, SEO is one of the biggest organic drivers in hotel brands—at this point, it comes down to selling the experience to a well-versed informed traveler looking to make a booking decision.
Your Website Is A Too!
The story does not end with knowing that a future guest clicks on your website. When it comes to your website, you have to provide the best possible experience.
The hotel business is all about selling an experience and also selling a location. Make your website rich with content so that your future guests can see what it has to offer.
An important aspect of websites reserved for hotels is the proper CTA (incentive to work) to make booking easier. This should be one of the first elements on the site, as it is likely that users will already be ready to book with you. So do not just remove them from inconveniences.
Make sure that you make the hotel photos and videos the focus of the site. Guests like to comb through the pictures, appliances, and dining options in their rooms. So don’t let them distract you from experience. Maybe it will push you further to choose them as competitors.
These photos and videos can also be promoted on social media. Any amount of cross-platform press is suitable for your business.
If you think your site needs an upgrade – or simply want a consultation to see if it is appropriate – Zytal Info Pvt Ltd can help you. Take a look at our digital marketing services in India and the US to see your brand’s needs for the products you provide. Feel free to contact us, and we can also discuss your current web design.
While very important, brand awareness and sales are decided not only by SERP and the Stellar website. The impact of social media and content marketing on future guests also plays a role in their booking decision.