There are many exciting ways to grow your business in 2021. More people are using email and social media than ever before, and as a result, there are many new opportunities for leaders and marketing teams across all industries.
One aspect of marketing that you can ignore is your mobile strategy. More than 3.5 billion people worldwide have mobile devices, meaning that if you don’t do your best to reach smartphone users, you’re losing a lot of money.
If you need more context, consider it; The average person spends 3.3 hours on a smartphone every day. You can maximize sales and conversions by looking for opportunities to get your business into headlines while using your phone. The fact is that mobile users have slightly different behaviors and interests than their desktop counterparts.
Today, our goal is to unveil some effective mobile marketing strategies that you can use to make your brand successful after the new year.
Emphasis Personalisation.
In 2020, we learned that consumers prefer a personal touch. Business owners quickly realized that meeting the needs of their audience was a great way to increase sales. Today, you can see personalization aspects on all major marketing platforms, including social media, email, and website.
An increase in personalization will help you achieve more mobile conversions in 2021. People are interested in interacting with companies that offer products that help address specific pain points or meet personal goals.
The best way to make this strategy work is to understand the customers who visit your site. Characters are generalized personality type profiles that define your target audience. For example, a sports goods store will have different football fan profiles and people interested in basketball.
Since your products or services provide many solutions, you need to consider these factors when offering personalized content or promotions to smartphone visitors. Using a responsive design for mobile ensures that their experience is personalized based on their interests and device.
Use voice search capabilities.
Another trend that is expected to affect mobile sales is voice search. Consumers use smart speakers such as Amazon Alexa to search the web, but mobile phones play an equally important role.
Android and Apple smartphones are equipped with a voice assistant, allowing smartphone users to ask questions, browse websites, and do shopping. We know that more and more people are using their devices to place orders. Surprisingly, 22% of people using smart speakers, including mobile phones, have used their devices to purchase products.
You can improve the visibility of your voice search by adding new keywords to your content. People rarely speak the way they write. When you create a blog post, use a conversational tone, and include some of these new words in your content.
Now, when someone searches for your chosen keywords, the chances are that your site may appear in their results. Thanks to this, they can visit your site and become customers or customers. Mobile users are more likely to follow their voice device suggestions, so it is necessary to do this part of your mobile marketing strategy correctly.
Simplify processes and empower users.
Then, let’s talk about your website’s design and the choices you can make to empower your users. People who interact with your brand want a seamless experience across all platforms. Smoothing the edges and taking each marketing platform to your advantage will help you dramatically improve your mobile conversion rates.
For example, you might consider adding a customer support feature to your largest social media accounts. 63% of people expect customer support via social media. If a smartphone user thinks about becoming a customer, the lack of additional support could hinder the deal.
Your goal is to make life as easy as possible for visitors who learn about your business and are interested in products or services offered locally. In this way, reducing your page load time and reducing clutter on your website ensures that mobile and desktop users can find exactly what they need.
Creation of Content that is optimized for mobile devices
A BCG / Google survey showed that 50% of B2B searches were done on smartphones. The survey was conducted in 2017 and was expected to increase to 70% by 2020. If you look at your analytics trends, you will likely see a massive increase in mobile vs. desktop traffic even when you focus on B2B.
Creating a mobile-optimized Google campaign is easy. You can customize this campaign just like any Google advertising campaign, but with mobile users in mind. Since most text ads can be displayed on mobile devices, the focus is on ad text itself, as mobile screens are tiny. If you plan to link to the landing page, make sure it is mobile friendly (fast loading, easy to navigate, and matches your search query). Also, remember that mobile ads do not require a landing page. You can include the company’s phone number in an ad you can click on (for example, an ad with an interactive phone number) or be able to send an SMS text message to a sales representative.
Voice search
There are around 120 million smart speakers in the US, increasing about 80% from 2018 to 2019. It does not include smartphones with voice assistants such as Alexa, Siri, and Google Assistant. A recent survey found that more than 40% of respondents use voice search at work when alone, and more than 20% use voice search in the office in front of colleagues. Voice search queries are usually conversational and formulated as queries (for example, the best CRM tool available for fintech?).
The use of smart speakers and voice assistants on smartphones is mostly a factor in establishing a suitable SEO plan that uses Google’s zero-click search features such as “Favorites” and “People also ask” – both aimed at the user. Responding to the request is the actual search results page, not for the search engine to navigate the website (which is impossible for searching with a voice assistant).
Creating content that answers specific questions can help rank your website in a featured snippet box. Understanding what people use phrases and voice search to learn about your product or service is essential when using.
Mobile web design.
When major B2B companies opt for mobile, they take a customer-centric approach and highly mobile-friendly design. Great mobile experiences in the Google / BCG survey include leveraging smartphone capabilities such as minimal text, vertical ad formats and location data, and clickable links. You can visit the Google Developers website for more information on how to make the website mobile-friendly.
Mobile is part of a larger marketing ecosystem.
B2B marketers need to understand the role of mobile in the extensive marketing ecosystem. As a B2B marketer, your job is to make the shopping process easy and discoverable, especially for mobile devices.
Focus on mobile engagement, retargeting, and in-app offerings.
Mobile phones provide consumers with immediate, real-time access and serve as an effective customer acquisition channel, but remember to personalize the notification. The holiday season is an excellent time to think about creating a new user base for your app, as well as bringing back old users. The Running App Retargeting campaign re-connects users who have left the app or are considering retiring via SMS, in-app, or push to web visitors with mobile marketing. Consider customizing the offer zone in your app to show offers and deals. This is where you can engage your customers with relevant promotions, especially those that have already run out of push notifications, emails, or SMS. For example, MoEngage cards allow you to connect with your customers by directly sending personalized suggestions and recommendations to your consumers’ app inbox or your app’s news feed.
Ease of use on mobile devices – usability
Just because something looks good on a computer does not mean that it will work on a mobile device. When it comes to rendering on mobile devices, use real devices or devices to understand potential problems. Check how the mobile page is displayed, even if your site is optimized for mobile devices. A page can look different on many devices, even if it is considered mobile-friendly, but inconvenient.
It is essential to see how close the buttons/links are to each other. Unfortunately, my fingers are thick, so it is difficult for me to follow the correct link, even when I am focused. Ideally, you shouldn’t have to do anything on your mobile website or app. The most flexible user experience will help users perform the tasks you want them to do. Be sure to include A / B testing in your mobile design to make informed decisions about the website/app’s aesthetics. Google has provided an excellent resource on some simple best practices for developing a mobile website.
Mobile marketing strategy comes to the rescue.
There is no doubt how important mobile communication is. Marketers need to focus on using mobile analytics and strategy to deliver the best experience for consumers. Mobile technologies will only evolve, and we should always be aware of data to reach our target audience. If the market continues to improve to provide a better experience for mobile users, I may no longer need a desktop.