A content strategy should be designed with keeping engagement in mind. In addition, several other parameters should be taken into account. The message you want to convey to your audience is one of them. Whether it’s a new feature you want to share, necessary data you’ve collected, or perhaps you just want to get feedback, use the content as a tool.
Whatever your goal, your message should be easy enough to convert into a social media post that will achieve the desired results and deliver engagement with the community. To know more about the social media content, here we are sharing eight types of social media content that convert in 2021.
1. Visual Content (Media, Owned, Informational/Entertaining)
It should come as no surprise that image-rich content is one of the most shareable types of content. After all, it is one of the long-lasting forms of communication, dating back to the beginning of content sharing.
Today, images on social media are used to tell a story, expand a vision, and leave a lasting impression in a consumer’s mind.
When you look at the history and massive success of Instagram, Facebook, and Pinterest, it is easy to see that visual content can be used to generate massive staying power.
Use images that support the purpose and mission of your business. A picture is worth a thousand words. Simply put, the images you share should have a substantial impact on your customer, engaging both their hearts and minds.
2. Discussion Forums
Example: Reddit, Quora, Digg.
Why people use such forums: People use discussion forums to find, share and discuss news, information, and opinions.
How They Can Benefit Your Business: Such networks can be excellent resources for market research. Well, you can advertise on them too, though you’ll need to be careful to keep your posts and ads separate.
Discussion forums are the oldest type of social media. If you take care to keep ads and posts separate, they can also be a place to advertise.
3. Custom GIFs
A great GIF is meriting a thousand words. with driving mass engagement.
GIFs help you explain challenging ideas, add some visual variety to your feed, and have some fun with your audience. GIFs are an easy way to educate your followers quickly.
4. Press Features and Mentions
Has your organization been featured in the press? Maybe you got mentioned in the best products roundup, your CEO was interviewed, or your latest PR campaign hit the headlines?
Engagement with popular publications is the perfect way to earn trust from your audience, so go ahead and share the articles that have been mentioned. It sounds simple, but you’d be surprised how often businesses focus on the fancy, less lucrative content and neglect working with the unique assets they already have.
Above all, you need to make sure that you use different social content formats to get success from your channels.
The social world continues to evolve, and brands that truly understand their audience create the content they want to consume and continue analyzing and reviewing what has worked.
5. Educational Content
A study by Buzzsumo and OKDork showed that long-form content garnered more social shares than short-form. They found that educational materials, especially infographics, receive lots of shares, along with how-to and list-type posts. The New York Times also found that readers were more likely to email longer articles than shorter ones.
The types of social media content you can use include free resources, video training, infographics, FAQs, industry research, case studies, tips and tricks, and how-to posts.
So how can you create educational content?
- Use humor in your content.
- Incorporate interactivity into your content. For example, write something that calls for conversation and follow up with the feedback you’ve gathered.
- Incorporate something different into your routine. For example, use videos to write a lot and present webinars.
- Tell remarkable stories that connect related people, places, or things in a way that add personalization and engages your audience.
- Organize an online event, highlight a book or documentary or create content to retain customers.
6. eBooks
If you promote your eBooks on social media channels, you will see how the activity enhances your lead generation efforts. With a mixture of organic and paid social media promotions, you can reach new target groups and incorporate them into your conversion funnel. To make organic promotion more effective, you can use shocking facts in the introductory text as a teaser. You can also pin Tweets or partner with influencers to improve your reach significantly.
7. Motivational Quotes
Who doesn’t want themselves to lift a little bit throughout the day? You always appreciate a good quote when you scroll through social feeds.
Yes, many memes poke fun at motivational quotes. But the truth is that people want to feel good. It’s fun to “feel” that way sometimes. Here’s where brands can really knock it out of the park. But keep in mind that always use citations that are relevant to your field.
8. Links to External Content
Benefits: If you don’t have time to finish a blog post or your writer is on vacation, you can always link to relevant resources, articles, and websites from other sources you trust. Industry leaders are also invaluable resources for content.
Disadvantages: When you link to the content you haven’t created, you’re effectively opening the door to another business’s social media experience. Readers may also find another source more informative than your page. Content curation is an outstanding digital marketing strategy to use on social networks, but it can also take time. It’s essential to check your social analytics to ensure the curated content is engaging and practical.
How to Create
Research different blogs using keywords similar to your site. Be sure to read every post and also click on the website. It will ensure that you will not share an article on social media accounts from a site that may negatively represent your brand views.
Best Platforms: Facebook and LinkedIn are great marketing tools for any written content, even if it’s just linked to the content. Twitter is a secondary option.
Conclusion
Don’t be frightened to experiment and be creative with your thoughts and ideas. Over time, you will learn what types of content resonate most with your unique audience. You will never know what works fine until you try it!
To learn more about how to create a social media content strategy, you can contact us. Our experts are here to help you for free. Call now!