What is SEO (Search Engine Optimization)?
Search Engine Optimization (SEO) includes best practices to increase your site’s traffic by leveraging organic search engine results. When a visitor searches through a search engine such as Google or Bing, the algorithm determines what results should be displayed.
Your pages’ ranking involves three basic strategies:
On-Page Optimization: The content you create and how it is optimized contribute significantly to the keywords your page will appear for and how high you rank it ranks for them.
Off-Page SEO: Other websites that link to your content verify the legitimacy of your website for search engines. The practice done with the sole intention of creating links pointing to your page is called Off-Page SEO.
Technical Considerations: Google is vocal about user experience, and so the ranking in SERPs indicates. Mobile-friendliness, HTTPS, and page speed are already built into the Google algorithms. Core web vitals are the more complex technical factors that Google announced in May 2020.
4 Key SEO Ranking Factors
There are multiple factors in Google’s algorithm that are responsible for your content ranking. And here are four major ones:
Content: Content is the key to SEO rankings. You start with researching what your core areas of practice are and how people are finding them. The key is to write about areas and provide solutions to problems your audience struggles with. Write, write, and Write.
Link: Links are the same as votes. When you get a link to your site from another site, that’s a vote. The site with the most votes usually wins the ranking.
Website Structure and Tags: Title Tags, H1, H2, Paragraphs, Website Speed, Broken Links, Schema, Rich Snippets, and XML Sitemaps are essential to rank high in search results. You can check out Google Page Speed Insights to see whether your website is slow.
UX and RankBrain: Google reviews its rankings using actual user feedback and algorithm based on the data tracked via Google Chrome and Google Analytics.
For instance, do customers visit your site and leave immediately? It means that your page is not helpful and will rank down.
Our Process
SEO is an ever-increasing task and challenge for many small businesses and companies on the web. Our team of Fort Lauderdale SEO experts will design your website to be ideal for your visitors, business, and search engines alike. We will ensure that your bottom line grows and has the desired effect within 3-6 months.
Our team of experts has developed many SEO processes and provided consultations that deliver great results! In addition, our case studies allow us to follow Google algorithm updates and keep us ahead. From setting up initiatives to achieving ROI, we’re constantly exploring new ways to help drive high-quality website traffic that creates value for our customers.
Search for Zytal Info Pvt Ltd in Fort Lauderdale today and see how we stack up against the competition!