Facebook ads give businesses a competitive advantage when used correctly. To create a healthy Facebook advertising strategy, it is necessary to know different Facebook ads and Facebook ad design types. Used properly, Facebook can deliver ads that are highly valued by a business.
What kind of ads can you create with Facebook ads? Not sure? Do not worry, that’s why we’re here; you should provide all the information step by step. But before we get started on the different types of campaigns you can create with Facebook ads, it’s compulsory to set a clear goal for your ad:
- Increase the visibility of your brand on this social network.
- Reputation or authority: to get other people to take a specific action on your site.
- Generate sales, helps in Conversation development.
Different Types of Ads On Facebook
Facebook has also developed ad types that allow users to send emails or communicate with their brand without leaving the Facebook platform. By not leaving the venue, the loading time is up to 10 times faster! It provides an excellent user experience and reduces the time (and often money) required to get new leads.
To use Facebook ads properly, you need to match the purpose of the correct ad formats. Facebook offers a variety of different ad formats to choose from. By knowing each’s other specifications, you will be one step closer to using Facebook ads to turn your ads into sales.
1- Video Advertising: Now, these ads are simple. These ads are in the form of videos. Video ads should deliver a single message that is easily digestible by the viewers. Create it in Ad Manager or promote from the Facebook page.
Length Recommended: 15 seconds or less
The objective of Video Ads
- Brand awareness
- Local awareness
- Reach
- Traffic
- Install App
- Involvement
- Video views
- Lead generation
- Conversions
2- Photo Advertising: Photo ads contain an image that includes a call to action and a link.
Advertising Purposes for Photo Ads:
- Brand awareness
- Local awareness
- Traffic
- Reach
- Software installation
- Engagement
- Lead generation
- Conversion
- Product list Catalog
3- Slideshow advertisements: Slideshows use images or videos to create a story.
Create your slideshow with at least three images or ten images or videos. Slideshows can help you walk through a complex series or simplify a complicated process. The benefit of using slideshows is that it can target older devices and people with slow internet connections. Additionally, you can create and upload your slideshow or use the slideshow creation tool in Facebook Ad Manager.
Features: trademark formats, music, text coverage, etc.
Advertising Goals for Slideshow Ad:
- Brand awareness
- Local awareness
- Reach
- Traffic
- Software installation
- Engagement
- Video views
- Lead generation
- Conversions
4- Carousel Ads: Not to be confused with these slideshow ads. Unlike slide show ads, carousel ads provide more versatility by allowing you to display two or more pictures/videos with more headlines. You can see various changes in the appearance of advertisements in images. Each creative is shown as a scrollable card, and each shot can be attached to a separate web page.
Best Feature: You can feature multiple products in one advertisement.
- Brand Awareness
- Local awareness
- Reach
- Application installation
- Engagement
- Lead generation
- The conversion
- Product list sales
5- Canvas Advertising: These ads provide Full-screen advertising experiences that are immersive and interactive. Earlier, to experience this, Facebook will redirect you to another page when you click on the link. However, this experience can be fully hosted with canvas ads on Facebook.
Advertising Objectives:
- Brand Awareness
- Transport
6- Dynamic Product Advertising: Dynamic product ads are great for remarketing. They allow you to promote products to people who have already expressed interest in your website, app, or on other platforms anywhere on the Internet. All you have to do is set up the campaign, and Facebook will do the rest for you.
Advertising targets for Dynamic Product Ads:
- Product list sales
- Advertise on Lead Form: Lead form ads populate you with a way that people can fill. The fields may correspond to the types of data you want to receive.
Advertising Goals for Lead Form Ads:
- Lead form
8 Ways to Set Up Facebook Ad for Your Business
Now that you know the difference between Facebook ads’ format and goals, we’ve put together a guide so you can start creating your own Facebook ad based on different types of advertising.
- Boost your posts
- Promote your Page
- Send people through your website
- Increase conversions through your website
- Get Install your business application
- Work on increasing engagement with your application
- Reach people close to your business
- Increase in Online Presence