Most of you may have heard the term SEO commonly thrown concerning digital marketing, online business, or internet circles. Regardless, you wonder how many people just remember those three letters but never really understand what they mean.
SEO is any practice that helps you improve your ranking on search engines like Google, Bing, and others. With 3.9 billion Internet users and more than 3.3 billion searches every day, achieving a good rank is not easy. And this is why SEO techniques are so crucial for businesses.
SEO is not about creating content that anyone can do, but it ensures that your content is found and read on the Internet. And it is a continuous process and involves both on-page and off-page optimization. You can do things for both of them to advance your website within the top results of search engine results.
Luckily, there are several ways to ramp up your SEO without spending a fortune. We have the best cost-effective strategies to increase SEO in 2021. Let’s explore.
1. Plan Your Game
Do not start creating your content directly. Identify your target audience and understand the trend first. Find out the consumer segment you want to target and why. Do a little research on your competitors, and find sites that perform well.
Clarify yourself about your intent: Do you want to boost engagement, increase content downloads, get visitors to register for webinars or virtual events, or other such items. Assess the objectives of your goals.
Before starting your SEO campaign, it is good to have a general outline, including essential settings and topics. Review the top results to learn about the common elements that make up Google Search and strong search results.
Do not fall behind in checking the related search section at the bottom of the Google search page. Use the topics in the section to plan subheadings and sections in your content. It will help you to reflect not only on the main topics but also the related topics. With the relevant title, subheading, and body content, your SEO campaign will get a substantial boost.
2. Utilize Google Structured Data Testing Tool
Improving the data structure of a website, primarily if it exists for many years and has been operated by many people, is likely to be a time-consuming process.
This free tool can help you analyze your website’s code and identify errors or points of concern. Having a uniform and intuitive data structure on your back-end helps the site crawler navigate and index your site easily.
3. Write Primarily for Humans
The Google algorithm is getting smarter by the day and aligns better with our thinking, using continuous human input. That being said, there is no clever bugger or magic formula to getting the search engine out, so don’t bother trying. Write for humans first and search engines on second.
In the end, your priority should always be to provide your audience with what they are looking for, and it only comes through engaging and fundamentally natural writing content. Anyone can place keywords, even more blurred, so fit them where it makes sense and allows keywords to drive and enhance your already informative and valuable content.
4. Use Keywords in Your Web page URLs
Ensure that you do not ignore your page URLs as they are essential to your SEO. This is where keyword research comes into play. For example, if a page talks about your solar financing product, the URL of that page should be products/solar-financing. Pay attention to the most common and most searched appropriate keywords. If you are trying to decide between “solar financing” and “solar leasing,” choose the one with the highest search ranking.
There are some quick and easy (and free) ways to check search rankings. Using Google AdWords Keyword Planner. Just enter your keywords to get an idea of how popular they are historically in terms of search volume. You can also use Google Trend, which is a really fantastic site to search. Compare different keywords to see a quick graphical comparison of interest over time.
5. Contrive Backlinks
Backlinks are essential for any SEO strategy. Although there is no shortcut to obtaining quality backlinks, you can adopt a methodological approach to include quality backlinks in your website.
First, look at your site’s backlinks and compare them to your competitors. Sites that link to your competitors’ websites are also likely to link to your website, provided your content is optimized, engaging, and relevant.
You can give some ways to encourage backlinks on your website:
- Recommendations from industry influencers
- Research, publication statistics, or conclusions
- Guest blogging on other websites
6. Voice Search
The convenience of performing a search without typing is attractive, so optimizing your site for voice search must be a part of your SEO strategy. With a voice search facility, one gets to search for data while engaging in other activities.
Here are some helpful tactics to optimize your website for voice search:
- Prioritizing Selected Snippets
- Local SEO
- Making your site mobile responsive
- Including long-tail and natural-sounding keywords
- Concise and digestible content
7. Use Keywords Across Your Digital Channels
Using keywords in your social media handles and bios can help your pages pop up at the top of search results. As some of the most visited websites in the world, social media platforms naturally have high SEOs. Use that to your advantage! Include your keywords in all your social media pages so that the results reach the top. Then work to ensure that your Facebook, Instagram, etc., profiles clearly communicate what you do and can easily direct users to your website to learn more. If you want to learn impactful Tips for a Successful SEO Strategy, you can always contact us. Our SEO experts will give you a free consultation regarding trending SEO strategies to rank your website higher in 2021. Call now!