Combining visual content into your marketing strategy is a great way to reduce content noise.
While marketers on modest budgets can make room for video, interactive data visualization, and complete online courses, startups and cash-strapped bloggers can turn to infographics for a fighting chance.
Infographics have become one of the most simplest ways to share large amounts of data in an easily understood format. When done correctly, they are visually pleasing, engaging, and valuable. One of the best ways to remodel popular content is to create a new infographic using information. Once the infographic is ready to be published, you can use some of the following techniques to promote your infographics and ensure that more people can benefit from it.
There are many ways by which you can promote infographics to uplift your brand. Below are eight ways you can try to harness the power of infographics. Look at the ideas of the given infographic marketing strategy and think which one will help your brand the most to increase your potential.
1. Educate your Audience about your Business with Infographic
For many businesses, educating their audience is essential to make people understand the value of their products or services.
The problem is people do not necessarily want to read a detailed description of why your product or service is valuable.
That is where marketing infographics can come in handy. In a brief, engaging visual view, you can tell what problems your business solves, how your product or service works, and what next steps your customers can take.
2. Leverage the Right-Brain Strategy
Do you find yourself thinking, “Wait, how many people like to use their right brain and consume an infographic instead of text?”
Let’s answer your question: 82 percent of people will stop and take pleasure in the visuals as color improves their attention span. It is a significant number.
With that said, almost all organizations today are looking for a piece of the infographic pie chart. Typically they will compile data to promote a cool marketing infographic in hopes of increasing profits. However, knowing how to use those infographics adequately in your marketing campaigns can be a good margin that sets you apart from your competition.
3. Choose a Topic
The next step to create an infographic is to choose the subject. Consider topics that your targeted audience is interested in. Conduct user research and analyze what information they would find valuable.
Put the ideal user at the center of your infographic marketing strategy. If you have a content marketing strategy, then “choosing a topic” step will become much easier. Just look at your subject groups and choose one to start. Use the infographic for the pillar page or one of the content pieces for the cluster.
4. Keep your Infographic Simple and Accurate
Simple, straightforward infographics are a type of content you can use consistently with most of your social media clients. They are best used to share information about a service, facts about a business or product. Essentially, they allow viewers to access important information without fluff. Infographics can still be fun and animated. You have to just get creative.
5. Use Infographics to Spice up your Landing Pages
Infographics capture the audience’s attention, highlight the key takeaways immediately, and maintain engagement until you’re ready to bring your CTA out.
Now, what else do these benefits mean? That’s right – landing page.
Instead of using bulleted lists to highlight your value propositions, you can use a custom-made infographic to make them more visible and attractive.
If necessary, you can also use infographics to explain the instructions better, making your audience feel more confident in the conversion.
And to play with more visual elements, adding infographics to your landing pages will also give you more legroom to incorporate color psychology.
6. Search your Contacts to Implement Infographics in Marketing
The next essential step is to compile the email addresses of the websites. It is the most time-consuming part of this whole process as you need to manually visit each of those websites and look out for the contact person.
To make this process shorter and more straightforward, use a tool like FindThatLead. With this tool, you can search email addresses more quickly, and you can also verify the validity of email addresses. When searching for email addresses, target people in positions such as writer, marketing, or content manager. They are more likely to reply than high-ranking people such as owners or directors.
7. Solve a Burning Problem
When it comes to producing high-value shareable and link-worthy content, create an infographic that solves a burning issue.
For this approach, you first need to think about the problem you are trying to solve or the questions you are trying to answer with your infographic story. It usually requires you to place yourself in the place of your readers.
First, ask yourself: What problems is my audience facing? Next, identify or explore topics and stories from those answers.
8. Utilize Existing Content Distribution Channels
Like any other form of online content, you can maximize the visibility of your infographic through distribution channels – by starting with your own blog.
According to studies, infographics are 30 times more likely to be read than regular blog posts. In other words, forgetting to show your infographic in your blog is the worst oversight you can possibly do.
Luckily, you don’t require to do anything fancy to complete this step. Just load your content management system or blogging platform and embed the infographic into a new post. To enhance the content consumption experience of your audience, be sure to accompany it with text content that elaborates on anything worth explaining.
When it comes to social media marketing, consider launching advertisements to reach people who have the same interest as your existing followers.
Major platforms like Facebook can get you started with the option to create a “lookalike audience.” All you have to do is to choose a page with an existing following as the source.
Whether you like it or not, if you want to be competitive, then you need stellar content. Although infographics may make your brand relevant for the foreseeable future, you still need strategies that help you get the most out of your investment. So, you need to contact us to know the secrets about infographic marketing. Call us now!