Almost every prospect in today’s world begins their search online. Businesses with a firm grip on the offline market have to come online so they won’t miss on most of their leads. However, setting up your business online isn’t the only thing you will need to get insurance leads.
You will need SEO for your site to come up in the search results on the correct query. In addition, you have to target the first page of search results to get the most of SEO.
Here we have added six tips for insurance agents to improve their SEO game.
6 SEO Tips for Insurance Agents
Proper Keyword Research
Keywords are the terms or query your target audience uses to find answers online. Proper keyword research allows you to identify what challenges your audience face and what keywords they use related to your offerings.
Once identified, you can optimize your site for those keywords or topics and begin to appear in the search results for the respective keywords. However, you must first understand your target audience and your Unique Selling Proposition (USP). It allows you to build a target client profile, and from there, you can segment your market based on your offerings.
Here’s how you can collect more keywords for your research process;
- Create a list of all the relevant topics related to your insurance offerings
- Identify the search intent of the audience and create long-tail keywords under the relevant topics
- Research rich sources, i.e., related searches section, and people also ask section in the Google search results.
- Try different keyword research tools and sort the ones with higher search volume but low competition.
- Follow the process periodically to keep your keyword list updated.
Since insurance companies are more state and area-dependent businesses, they must target local search terms.
Leverage On-Page SEO
Indeed, keyword research is an essential aspect of your SEO strategy. However, once you have your keywords, it’s time to seed them into your website. The practice is known as On-Page SEO.
Here’s where you can use your keywords on the site;
- Add target keywords in the title tag of each page
- Add target keywords into H1 Headings
- Add keywords into the URLs of the page, where possible
- Add target keywords into the alt text of images
- Use keywords as anchor text on the page
However, remember that no matter how good on-page you have done, your site might not rank in the search results because of poorly written content. Therefore, make sure that your content is valuable for your target audience and easy to read and understand.
Leverage Off-Page SEO
Off-Page activity includes the practice of earning backlinks for your insurance website. It also improves the domain authority of your website. The idea is that when reputed or high-traffic sites point links to your website, the search engine treats your website as a reputable source of information, resulting in better rankings.
Besides, it also helps your target audience find your business via different sources, leading to more traffic and conversions.
When it comes to earning those backlinks, you must chase quality over quantity. Here are a few ideas that can help you make quality backlinks.
- Sponsor events or organizations to gain a backlink on their website.
- Write guest posts for an industrial blog or publication like Trusted Choice. You can also create e-newsletters in an association.
- Write an article for a local newspaper concerning your target audience’s challenge.
- Use HARO (Help a Reporter Out) to help the other writers that are looking for quotes from the experts.
- Engage in the blog comments of high-traffic sites in your industry.
You can also leverage local business directories for the same.
Leverage GMB (Google My Business)
As we said earlier, insurance businesses are state or area-dependent, and ignoring Google My Business, accounting for 90% of local searches, is a big mistake.
In fact, it is one of the best ways to score higher rankings in your area. Since it is embedded into Google, you are likely to benefit from your search rankings.
GMB shows every information about your business that a prospect needs to know to contact you
- business address
- operating hours, week offs
- description of the business
- customer reviews
- location in Google maps
- photos, and
- other contact information like website and phone number
Since it helps you appear in the searches of a specific area, it eliminates the competition on its own. Therefore, you must maintain and keep your GMB profile updated.
GMB also allows you to publish your blog links, social media posts, and other necessary information regarding recent events and announcements to maintain the freshness of your profile. Besides, you can add your keywords to the business description in your GMB profile.
Rely on Content Creation
Almost everything you consume on the Internet is a form of content, whether it is a website or a product review. And so, to optimize your insurance site best for SEO, you will need content.
In fact, you have to continuously provide content to the search engine so that you can appear for more and different keywords in the search results.
As you identify the keywords for your insurance site, understand the user’s search intent. Then, use that search intent to produce fresh, valuable, and quality content for your blog.
Besides, consistent content creation also helps you with more traffic, leads, and sales, increase the potential of backlinks, help your business appear as an expert in the industry, and more.
Create blog topics based on the keywords you have shortlisted before. Here are a few ideas;
- Create a detailed guide to common questions, concerns, and the audience’s pain points.
- Create helpful tips related to your target audience.
- Create content that speaks directly to a specific audience segment like homeowners.
- Create client interviews or case studies to emphasize the value of your offerings.
Optimize for Mobile
Over 60% of Google searches occur on mobile nowadays. Websites that aren’t mobile-friendly don’t open correctly on smartphones or get distorted on small screens, lowering your site’s usability and navigation and increasing bounce rates.
By ensuring a mobile-friendly website, you can convert a proportion out of that 60% of Google searches.
If you run an insurance business and would like to see your website rank on the first page of Google without figuring out everything by yourself, reach out to our experts.
Schedule a free consultation call with us by visiting our website.