With today’s fast-paced lifestyle, no one likes to wait long or feel lost while searching online. As a marketer, it is essential to structure your website in an easy-to-navigate manner to maintain the interest of your audience. And the site structure is what we’ll talk about today.
What is Site structure?
Site structure refers to how you organize the content of your website. A website often has content-related topics presented on posts and pages. Site structure relates to how the content is grouped, presented, and linked to the visitor. If your website structure is really well, it will benefit your users. Users will more easily find out what they want to read, and Google can index your site URL better.
Importance of Site Structure
1. Structure of Your Site Is a Guide for Google
The way your site is structured will give Google clues as to where to find the most needed content. The structure of your site determines whether the search engine can understand what your site is and what you are selling.
Google crawls websites by following internal and external links, using a bot called Googlebot. By following those links, Google understands the relationship between different pages. The structure of your website is a guide to Google and is therefore very important.
2. Do not compete with your content
The second reason why site structure is necessary for Google is that you will be competing with yourself for higher rankings in search engines without a decent structure. You probably may have blog posts or articles on your website that are on the same topic. If you don’t tell Google which of them are most important, all your posts will compete for attention. You are competing with your pages for higher rankings in Google. The solution is simple: tell Google which page you consider most important. You tell Google which story you want at the top of your stack. To do this, you need an excellent internal linking structure of your website.
3. Site structure is essential for UX
Hence a proper site structure will help your site to rank higher in Google. Site structure is also crucial for User Experience (UX). The structure of your website must be reflected in the navigation of your website. If this structure is clear, then your audience will easily find their way to your site. A good UX will increase your chances to convert people: buy your products; Subscribe to the newsletter, etc. And Google really likes sites that perform well!
4. Sitelinks
Sitelinks have a huge SEO advantage. They increase the navigability of your site, provide the most relevant information to users, enhance your brand’s reputation, improve user confidence, help you dominate SERPs, increase click-through rates, And shorten the conversion funnel.
Sitelinks are intended to provide easy navigation directly from SERPs from a site to appropriate resources. It increases your site’s efficiency by removing steps in the consumer process of finding what they are looking for. This plays a vital role in the user experience by allowing consumers to find the optimal results in the shortest amount of time.
Note, site links are achieved through optimized site structure and are automated by Google.
5. Crawlability
Web crawlers like Googlebot aim to understand and index content to provide accurate results in SERPs for users. The more logical and relevant the site structure is, the easier it is to query; it will help site crawlers understand and reach consumers correctly.
6. Prevents you from competing with your website
Sometimes, there are different blog posts written on the same topic. If your site is designed correctly, it can help you avoid competing web pages and keyword cannibalism.
Conclusion
It is important to remember that site structure is part of a long-run process. The more your site grows, the structure will require more maintenance. Improving and maintaining the structure of the site should be a core aspect of every SEO strategy. This is a valuable part of SEO; This is something that you can control and improve quickly. So let’s get started! If you need any assistance on optimizing your site structure in easy steps, give us a call. Our team will give you a free consultation about the same.