The hash symbol has become an essential tool in social media platforms. It started with Twitter but later spread to other social media platforms like Instagram, Facebook, and Pinterest.
Hashtags convey important messages to the audience of your choice and are an essential tool to reach your customers. But, the following tips should be kept in mind while using hashtags.
You can use a wide range of Instagram and Twitter tools to get the most out of our hashtag strategy.
In 2021, hashtags are a great way to reach new audiences on any social media platform. They require little effort and no cash investment, and can grab the people eyes for your content.
What is a Hashtag
As a social media marketer (and potential user), you have undoubtedly seen the famous pound symbol used in conjunction with the words #LikeThis. Hashtags have become the north star of the biggest social media platforms, directing users to topics they want to know more about. You will often see hashtags within or after the caption of an Instagram post.
But how do you choose the perfect hashtags for your posts? How many should you use, and where you need to put them? Whether you have a catchy video ad or image you want to share, the right hashtag strategy, along with a great video maker and story editor, can certainly help. Here are seven quick and practical tips to up your hashtag game:
1. Use Hashtags that Describe Your Regular Content
It is the big one. When you use hashtags that depict your content, you avoid misleading your visitors. If they click on the hashtag #instagramtips and end up on a relevant feed, they’ll be happy to find what they were looking for.
2. Make a Platform-Based Strategy
You should understand the social media you are using. Depending on the platform, you can change or execute the desired result. Researches show that tweets that contain hashtags have twice the engagement as those that don’t have hashtags.
Nevertheless, those that include more than one hashtag have shown a significant drop in engagement. In contrast, on Instagram, posts with multiple hashtags usually have more interactions than posts with few hashtags. But, the use of a hashtag on Facebook has shown no evidence of their effectiveness.
3. Consider Number & Placement
In a recent study, Social Insider examined 650,000 Instagram posts to determine how hashtags affected their performance. They found that overall, posts with 7 or 30 hashtags hidden in captions got the most engagement.
However, they found that the placement, number, and visibility of hashtags vary by profile size for optimal exposure.
4. Think of Hashtags as Keywords
Think hashtags as keywords. Choose those who are specific to your brand and content. Ensure that highly general keywords are used along with specific keywords to increase your chances of being searched!
5. Trending
Find out what are your ideal customers doing? Tracking current viral topics will significantly benefit if you target Gen Z. Alternatively, Millennials may be concentrated in other areas. Trending hashtags are a great way to enter an unknown market. They can engage with a broader audience reliably while maintaining a marketing vision.
However, beware of trends – some are short-lived, and some are just gimmicks. Authenticity is key to maintaining a trustworthy and evergreen brand image.
6. Use Hashtags that Fit Your Brand
It is tempting to jump on every hot-trending hashtag. However, it is better to use hashtags that suit your brand. Ask yourself if a hashtag really suits your image, message, content, and audience. For example, if your brand primarily serves customers over the age of 40, it would probably feel awkward to use heavy hashtags on youth slang.
7. Hide Your Hashtags
To keep readers focused on your well-written captions, it’s a good idea to minimize the appearance of your Instagram hashtags, as tags that stand out in posts often look cluttered, spammy, or out of place.
You can hide hashtags using one of two methods:
In the Caption:
- After ending your caption with a period, hit back (be sure not to include a space after the last period).
- Enter a piece of punctuation (a period, dash, or bullet), then hit enter again and repeat four more times.
- Enter your hashtag after the last line.
It works because Instagram hides captions after three lines, so your hashtags won’t appear until your followers tap the “More” option or read the comments on your posts.
In comments:
- Post your content, as usual, be sure to leave hashtags out of your captions.
- Once your post is published, click on the speech bubble icon at the bottom to comment.
- Enter your hashtag in the “Add a comment…” box, then tap post.
- After your post receives more comments, your hashtags will not be viewable until users tap the “view all comments” button.
Conclusion
Hashtags are powerful tools to grow audiences, increase engagement, and reach potential customers on the platform.
Whether you’re planning to capitalize on the effectiveness of Instagram video ads or use the visual platform as part of your social media sales strategy, hashtags are the tools for promoting your brand and success on the social network. The ultimate way is to increase your chances.
A successful hashtag strategy can pique the curiosity of users and motivate them to engage in conversation.
So get some hashtag inspiration to inform your strategy and take a look at some past advertising successes to get a feel for achieving your goals on the photo and video-sharing network.
With some solid research, a well-thought-out plan, and good execution, you’ll be well on your way to making the most of hashtags for your brand. To know more about hashtag marketing strategy, you can contact us. Our experts are here to help you. Call now!