Social media marketing uses social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. It includes publishing great content on your social media profile, listening to and enticing your followers, analyzing your results, and running social media advertisements.
A social media calendar can help you visualize all your planned positions for the next week or months. And on top of that, it will help you prepare your post in advance to always have something ready to share.
How to Plan Your Social Media Calendar
1- Identify what type of Content You Have to Create
The first step of your social media auditing should include deciding what types of posts you have to share in each of your channels. Your team can publish four main post types (pictures, videos, text, links) on social media.
2- Plan Your Social Media Marketing Theme for the Year
Coming up with a year’s worth of content can seem a bit intimidating. Hence, you can add a lot of recurring events to your calendar to help fill it.
3- Set Your Color-Coding Scheme to Keep Orderly
Color-coding is a trick to track your content. In your calendar template, you will see a color key at the end of every month. Just color-code posts that match the various campaigns, events, or promotions you’ve done throughout the year:
4- Set up a Social Media Posting Rhythm
Presumably, you can also create social media posts to promote content other than blog posts. You can create content specifically for social media with no outbound links; Just straightforward awareness-driven content.
Who can use the social media calendar?
1- The Marketing Team
Marketing plans often have a lot of moving parts, including social components. Keeping teams organized and ensuring that everyone involved in the project understands the social incentive program is the key to success.
2- Small Businesses
Being organized with a calendar makes it very easy to save time and maintain stability. It is essential for small businesses, as there are limited resources.
3- Advisors
Organizing all your customers with their own calendars can help overcome the chaos of managing multiple accounts.
4- Media Companies
If you are creating editorial content, it will require social media promotion. Put it all together on your calendar.
5- Blogger
If your blog is your business, you don’t have time to waste with useless tools. Make sure every post on your calendar is promoted.
Benefits of Social Media Marketing
1. Build Your brand
Achieving brand recognition is one of the essential marketing goals for any business. This is because consumers want to buy brands that they recognize. Social media allows you an easy and effective brand building.
2. Generate a Conversation around your Brand
A robust social media marketing strategy will generate conversions around your brand, products, and partners. Stay connected with your audience when they comment on your social media messages. Make sure they feel that there is a humble person behind the brand.
3- Learn to Connect with your Audience through Social Listening
Social listening is the act of monitoring the rate of conversations around specific topics. This helps you understand what is important to your audience, and you try to identify the trends of your target audience.
4- Tell the Story of your Brand
Social media is an excellent way to share your brand’s mission and stories. Compelling stories can significantly impact your brand image. They can be comprehensive or straightforward but should be most effective.
5- Improving Data from Audience Research
Audience research is similar to social listening. It searches the keywords you are using, but it is more centered on your specific product. You can use social media to gather and improve the data from audience research.
Conclusion
Nowadays, businesses use social media in a myriad of different ways. For example, a business concerned about what people are saying about its brand will monitor social media conversations and respond to relevant mentions (social media listening and engagement). A business that wants to understand its performance on social media will analyze its reach, engagement, and sales on social media with an analysis tool (social media analytics). A business that wants to reach a specific set of mass audiences will run highly-targeted social media advertising campaigns. Overall, these are also often referred to as social media management.
Instead of focusing on personal strategy and channels that change frequently, we need to focus on a blueprint that can apply to any business or brand, no matter the industry or product. If you want to learn more about unrevealed tactics of social media marketing, you can call us. Our experts will provide you a FREE Consultation about all major tactics and strategies to grow your business in real time.