As videos become more critical to your digital marketing strategy, creating a YouTube channel is an obvious requirement. However, most business organizations do not know how to properly leverage their YouTube channel to drive traffic, increase sales and generate leads.
YouTube is now the 2nd-largest search engine worldwide, surpassing only Google. And, given that Google owns YouTube, if properly optimized, your YouTube channel will have good organic search results on Google, translating into more traffic on YouTube.
As mobile devices make video viewing easier, now 35% of all online activity is spent watching video content. More importantly, 75% of users visit a marketer’s site after watching a video.
YouTube is a social media platform that needs to be an integral part of your social media marketing strategy. Like other platforms, posting relevant content regularly helps increase brand awareness, improve search results, and increase traffic to your website.
Before you can start generating leads and sales from YouTube, you need to outline a content strategy. It means finding who your audience is and what they will get out of your channel. Once you have answers to questions, you can start putting together your content and delivery schedule to create and publish it.
The better your initial videos are adapted, the faster your community will find you when they are searching YouTube for relative answers. As your video library begins to grow on YouTube, you have more opportunities to cluster your videos together by creating a series of related videos that your community can watch, racking up your watch time as they go.
The key is to be always in tune with lead generation on YouTube with what your audience does after searching on YouTube. Once you start creating the content they want to consume, here are eight ways you can get more sales and leads from your channel without ads.
1. Build an Engaged Community
Think of your YouTube channel as a video part of your social media strategy. Your company uses Twitter, LinkedIn, and other networks to connect with customers by answering their questions and provide solutions.
Your YouTube channel should provide the same level of engagement, if not more. By providing the right kind of content and optimizing your channel for the right keywords, you will increase subscribers, increase comments and likes in your channel.
2. YouTube Keyword Research
As a marketer, our job is to provide a solution to a pain point for a market. Potential customers are looking for answers to their problems, and it is our job as marketers not to rely on them to come to us, but instead, meet them at their problem and provide a solution.
To do this, first, write a broad topic about your business. Choose what your target market will type in Google / YouTube when looking for solutions to their pain point? Write the top 5 answers (or as many as you can come up with). These five keywords in your list are called your “bracelet keywords.”
Once you shoot a video and start the upload process, be sure to include keywords in:
- Title
- Description
- Video tags
3. Add a Detailed Description to Your YouTube Video
Try to include your main keyword as well as various supporting keywords in the video description. Just don’t overdo it because your description should tell a story about what is in your video, rather than just a heap keywords.
4. Combine a Quiz with a Giveaway
When your semester grade is not at stake, quizzes are actually entertaining and practical engagement tools. Add a participation bonus such as giveaways, and you will see those quiz entries begin pouring in.
The quiz content should be based on a YouTube video that the viewer has to watch simply. It has the added benefit of helping to increase the watch time of the video, as some viewers may go back to watch the video again to correct their answers.
5. Add YouTube Cards
These are interactive cards for watching YouTube videos (usually at the end) that allow creators to share clickable links to relevant content in the video. You can add up to five cards during the video, promoting related content that can encourage viewers to take people directly to a specific landing page for a survey or ask your viewers to donate to a US-based charity.
Consider the card as a bonus CTA that pushes the audience towards the direction you want.
6. Ensure Consistent Branding
Consistent branding is one of the most efficient ways to get leads and sales for your business. It allows you to stand out from the crowd effortlessly. And helps your audience recognize your brand.
Whenever people search for videos, they will quickly recognize your content stuff among a sea of other content!
It’s a great tool to get more clicks and drive more sales. Also, it helps in recalling, which means people will instantly see that branding logo and associate it with his great videos.
7. Add CTA to Your YouTube Channel Art
The next way to initiate leads on your YouTube channel is to use your YouTube channel art, which is the banner displayed at the top of your channel page.
When you set up your channel, YouTube allows you to add links to your website and social profile. You can use your own channel art to draw attention user attention toward your website by adding links with a call to action (CTA) directly to your channel art.
If you have a broad audience or serve two different audiences, your opt-in or CTA needs to talk to most of them. If you have more than one, choose the most important one that will appeal to the largest segment of your audience.
8. Leverage Social Media
Take advantage of your other social media networks to grow your YouTube channel and increase your sales. For example, post YouTube videos on Facebook because Facebook videos now have more engagement than shared YouTube videos.
If you want to increase your sales and leads through youtube marketing, you can contact us. Our youtube marketing experts will give you a free consultation regarding the same. Call now!