If you want to get as infinite sales as possible, you need to perfect your digital marketing strategy. In this article, we’ll outline some of the best digital marketing techniques for service-based businesses.
Take a look at this article for more insight into crucial 2021 marketing trends.
1. Use the Most Appropriate Social Media Platforms
Businesses need to tap into social media – it is a potent digital marketing tool to reach new customers. Too many businesses make the mistake of trying to be on every platform at once, which can harm the quality of their content.
Focus on a few different platforms that are relevant to your business. For instance, if you have image-based content like a makeup artist or a hair salon, then Pinterest, TikTok, and Instagram would all be good choices. If you provide services to other professionals and businesses, LinkedIn is a solid choice. If you’re only looking for the most prominent platforms, Facebook is your best bet.
2. Guest Post for Websites Relevant to your Niche
Guest posting is exactly what it sounds like – it is the process of creating content for other authoritative websites in your niche to build backlinks and boost your SEO. In addition, it can help you get your business talking to your target audience!
When looking for guest posting opportunities, consider reaching out to your network. If you know of different influencers or businesses working in your niche or similar, reach out to them and see if you can create content that suits their blog pattern.
You can also check out various relevant websites and see if they have guidelines for guest posting submissions, such as length requirements and topics. Or reach out to their lead author or editors to see if they are accepting any guest posts.
When thinking of topic ideas, think about what you do best. Write guest posts about topics you specialize in – the ones that bring your business over anyone else. This tactic will lead to great results for you and possibly more customers as you demonstrate your expertise.
3. Use Content Marketing to Pull the Right People
Content marketing is one of the essential tools at your disposal to attract your ideal audience. It is the process of creating content, such as articles, videos, live streams, etc., to attract your customers and new prosects to your site.
A great way to think about content marketing topics is by answering frequently asked questions from customers. First, contact your customer service team to see if they regularly receive any queries.
Bring up the list of words and phrases in a keyword research tool like Answer the public. They will provide you with a list of questions related to a particular topic. Basing your content on these questions will give you a boost in SERPs, which can drive more traffic to your site and increase your sales!
On your website, think about how you can create content for your website that will appeal to your target audience. How-to guides, such as those offered by FreshBooks, are a great way to attract people.
On your site, think about the type of content you can create that will showcase your expertise. It will build trust with your audience and help in more sales.
4. Create Case Studies to Show How Past Clients Have Benefited
Case studies are a very effective digital marketing tool. They can show your clients the results you have achieved! When working with your new clients, make sure you ask them to publish a review under their name. Track information with your customers before, during, and after the service process.
Once you have this information, compile it into a blog post or article. You need to make sure your potential clients see these case studies, so be sure to share them on social media and push them on your website by contacting them through relevant pages. This will show your website visitors that you are proficient in what you do and get more clients!
5. Use SEO Tips to Climb on SERPs
SEO is the most crucial digital marketing tool available to you. It is the process of optimizing your website content and copy to rank it higher on search engine result pages (SERPs).
There are three essential components to boost your SEO. In the beginning, you should create content based on keyword research. Go with a keyword research tool like Google Keyword Planner with a list of words and phrases related to your business. Enter a topic to the planner and it will provide you with a list of keywords related to the topic. Basing your content on these keywords or mixing them in your content in a natural way will help you increase your ranking in SERPs.
You should also consider designing a link-building strategy. Link building is the process of getting links from other authoritative websites in your niche. When this happens, Google takes it as a vote of confidence in your work and promotes you in the SERPs.
Lastly, make sure your technical SEO is excellent. Here are some examples of technical SEO requirements:
- Ensure you have a fast loading website (try to keep it under two seconds)
- Compress images on your site
- Make your website mobile-friendly
- Have an intuitive navigation system
6. Monitor Your Marketing Performance and Adjust Accordingly
You can’t just develop a digital marketing strategy and then follow it blindly – to get the best results; you need to monitor the results and adjust your strategy accordingly closely.
Here are some examples of key performance indicators that can give you an idea of how your content and website are performing:
- Click through rates on social media
- Conversion rates
- Number of returning visitors
- Web traffic sources
Make sure you remain flexible in your strategy and listen to the data. If you’re not doing well in a particular area, consider how you can change your strategy to get the results you want. If you want to learn more about digital marketing hacks, you can contact us. Our experts are here to help you. Call now!