With approximately one billion monthly users worldwide, Instagram is one of the most effective social media platforms to develop your brand and increase conversions. Knowing how to promote small businesses on Instagram is essential to the online success of your brand.
Are you looking for some useful Instagram marketing tips? This article will teach you some of the best ways to promote your business on this social network. In fact, by learning the right way, you can gain more followers and make more sales and increase your revenue from Instagram. You may have heard the fact that Instagram is similar to Twitter in terms of popularity, but it’s much different. Following are the top seven ways to promote your business on this site.
1. Promote a Product or Service
If you are currently offering a service or product, you can create some Instagram stories that describe your products or services. You can use these Instagram posts according to your online marketing strategy. For example, if you’re running an online store, you can post promotional ads about your services to get potential customers interested in visiting your store.
2. Choose a Relevant Username
If you want to know how to use Instagram for business, choosing the correct username should be your first step.
Choosing the correct username for your Instagram page is an important but challenging task. This is the first and most important decision you need to make when creating your Instagram account. The goal here is to choose a username that suits your brand and is easy for your audience to remember.
If you want to make sure you have the best possible Instagram username for your account, follow these tips:
- Make sure your username is simple, and people can easily find it on Instagram.
- It should be relevant to your type of business. For example, if you have a chocolate business, using the @flowersarebeautiful username will not help.
- Avoid using underscores or random numbers in your username. The cleaner it looks, the better it is for your brand.
Before choosing a username, you need to know what kind of posts you will share on Instagram. For example, if you are going to post content to build your personal brand, using your name may be the best bet. However, if it is for your business, there can be nothing better than using your business name.
If your desired username has already been taken, the last resort is to add an underscore or number. Try different types of usernames until you find the most appropriate username for your small business.
3. Find Happy Customers and Share Their Stories
Brands should celebrate happy customers by using their stories to better connect with their customers and communicate about their business. Brands should capture these stories, then pay to turn them into promotions.
Experimenting with brand messaging in this way can help determine the best approach to your strategy. In contrast, again, using the experience of real people can help boost your brand presence on social platforms.
4. Create an Instagram Business Profile
Without a doubt, anyone serious about Instagram marketing should have a business account. You can switch to a business account even with a personal account. Forget the fact that some people claim that the Instagram algorithm favors individual profiles. With a business profile, you will have access to many essential features and tools to help your brand.
The benefits that come with a business account make it worth it. Some of these are:
- Ability to create links on your stories
- Access to Instagram insights
- Characteristics of your brand on your profile
- You can advertise and promote the post on Instagram
For you to succeed in Instagram marketing, the first two benefits are essential. However, these are not possible with a personal profile.
5. Don’t Share Anything
Do not turn your Instagram into a product catalog!
It’s a widespread mistake in many business accounts: thinking that if you regularly share your offers, products, and discounts, people will quickly access your catalog. Adverse! Instagram is not an exhibition store. Instead, it is a social network. People want to interact with your content, find out about something new, or hang out. They do not want to buy naturally.
To get your audience to buy from you, share something that you know is relevant to them. For example: If you have a cosmetic company, make an infographic about the benefits of using hyaluronic acid on mature skin. And of course, it should be related to your product, do not impose a need that you will not solve.
6. Enhance your Profile
In a word, Instagram profiles are abbreviated. Your profile should pack a severe punch to catch the eye of the scrolling user.
Here’s an analysis of Instagram profiles for businesses:
- Name: Max. 30 characters
- Username: Max. 30 characters
- Website: a clickable URL that you can change as often as you like
- Bio: Maximum 150 characters
- Category: It tells users what your business does
- Contact: Your address, phone number, and email
- Call-to-action button: a customizable button that allows users to interact with your brand
7. Use Your Instagram Stories
Instagram stories are useful and one of the effective ways to make more choices in generating leads. Instagram stories are different from posts, these are in slide-show formats and only last 24 hours.
However, you can save your stories to a collection or device for later use. Instagram stories remain at the top, making them easy to spot. Also, you can use it to give behind the scenes. You can use different features like a boomerang which is similar to GIF.
8. Sponsor Your Ads
Instagram advertising is the surest way to increase your reach. Prior to sponsored advertisements, only your followers could see these updates as ordinary posts. As a result, these sponsored ads can reach non-followers too, while you can set a budget for your ads.
Your content for sponsored advertisements should be engaging for your target audience. This is where your insights data comes in handy; You can use your top positions to create sponsored ads.
For broader reach, you can sponsor different content for different audiences at the same time. Sponsored advertisements can be in various forms, such as
- Video
- Photos
- The stories
- Carousel
- Stories Canvas
9. Work with Influencers
If you don’t own your own business, but you want to promote it through social media, you should consider working with other Instagram influencers available on the platform. Several popular Instagram influencers have their own business pages where they regularly interact with their followers. By following these people on social media channels, mainly Instagram, you can easily contact them and present your products and services to influencer’s audiences.
10. Consider Your Colour Palette
Once your Instagram business account is ready, it’s time to post the most exciting part – your content. The color palette or layout of your Instagram feed is another important tip that you should follow when using Instagram for small businesses.
Some of the most successful brands use a similar color palette throughout their feed for a specific style. This not only makes your pictures look great but also captures the attention of your audience when they view your profile in grid view.
When choosing a color palette, make sure that you select colors that match your brand’s identity. Once you get the right combination, be consistent with it to attract more eyeballs. Above all, be creative and make your Instagram feed different from others.
By following these ten techniques, you can quickly nail Instagram marketing in 2021. For more info, you can reach to us. Call now to get a free consultation regarding your doubts, and queries from our industry experts!