Although we have proved that video marketing is an effective marketing strategy to increase sales, it’s not guaranteed that all videos will be successful. The world of video marketing is increasingly competitive, so you need to make sure that every video you create is fantastic. Let’s talk about some facts about using videos for marketing of your brand:
- Around 95% of marketers plan to increase their budget for video for their content marketing activities in 2020.
- In 2018, approximately 85% of Internet users in the United States watched online videos.
- Video is the second most popular form of content among marketers after visual images.
- Nearly 63% of marketers used them in their content strategy in 2018, compared to 57% in 2017.
- 54% of people want to watch more video content from the brands they like, and four times more consumers will watch a product’s video instead of reading about it.
These figures clearly indicate that video content is beneficial for marketers, and its usage is increasing day by day. Video has quickly become an effective and dynamic means of increasing sales conversions within online marketing. Here are ten tips that will help you do just that (and, of course, increase sales!).
1. Increase Brand Awareness Through Videos
One reason video can help you increase your sales is that people want to consume videos. According to a study, 53% of people want to watch more videos in the future. When you create video content, people will be more likely to watch it than other forms of content.
Due to the increasing demand for videos, your video marketing will be seen by your target audience. The more they see your branded content, the more they can follow and purchase from you.
80% of marketers said that video content has helped them increase their sales as when consumers pay more attention to your content, brand awareness and product awareness will begin to increase. It increases sales.
2. Choose the Optimal Length for Video
When making a video, you may feel that length should be a secondary factor. As long as you include each and everything you need to say, it doesn’t matter how long your video is, right?
The attention of the viewer is less. To increase interest and entice people, you only need to include important information (3 to 4 main points).
3. Create Videos That Suit Your Buyer’s Journey
The buyer’s journey includes three different stages:
- Awareness phase: When customers find out that they have a specific need or have a problem.
- Thought phase: When customers start exploring and comparing multiple options to fix their issue.
- Decision phase: When the customer feels best to solve their problem.
By using the right video for each of these steps, you can create incredibly efficient sales funnels that drive customers closer to the occasional purchase – creating other benefits such as brand exposure and boosting loyalty.
4. Show Your Product’s Solution with Animated Videos
An animated explained video is a short piece that solves a problem targeting your service or product, defines a solution, and why customers need your solution rather than another.
Such a kind of video is a wide variety of content that you create to suit the subject at hand. Your explainer video will likely go in-depth on its primary features for an investment application, while a nonprofit may deal with a more emotional side.
Whenever you work on a video, you must have to:
- Develop a tight script that systematically presents your solution as a solution.
- Include effective branding strategies (color selection, logo introduction) to the piece.
- Understand your target consumers and the problem you can solve for them.
- Pair that screenplay with a story built around meaningful portrayals.
- When corrected, the explainer video can be an incredibly useful marketing piece. You use such videos to attract the attention of prospects in the awareness phase and even move them into the thought phase.
5. Create Demo Videos
The demo video is perfect for companies that make complex products or software. It is not always possible to jump on a call or go out with your client and talk through about things with them; sometimes, you just need to send a video.
Software demonstration videos are often accompanied by an attractive voice-over and the screen capture footage of the software in action or the problem being solved. These are perfect for quickly sending out to your new customers or if someone has a problem with your product or software.
6. Make Viral Your Videos on Social Media
Use your social media platform to its fullest potential. You should post on social media every day.
It will keep your brand fresh in the minds of your followers. Most of the companies do not consistently post on social media because they do not know what to share. If you add new videos to your YouTube channel, social media is the perfect platform to share your new content.
7. Create Engaging Content
It will lock your audience’s attention into their tracks to watch your video. You are not the only B2B company using video marketing. You are not the last, so your video must stand out against competitors and among the sea of online content for your customer’s attention.
8. Leverage SEO for Videos
To make sure your videos are easy to find in search engines, use these tips:
- Tag your videos with searchable terms and relevant keywords
- Host video content on your domain.
- Insert short descriptions and unique titles by Google’s search spiders that make your video more scrapable.
- Enable embedding on your video to increase your chances of getting inbound marketing links.
9. Advertise Your Product with How-to Videos.
Videos teach people how to complete a task. The goal is to educate your audience with promoting your brand and establishing yourself as an authority on the subject (in such a way that does not feel like advertising).
How-to videos work to create a strong connection between your brand and your audience. They feature you as a reliable guide to the solution, and customers love it.
Some basic rules about how-to videos are:
- Never walk away from your objective of how-to otherwise, you will suffer from the risk of losing your audience in a heartbeat.
- Provide value from the get-go.
- Do not leave things incomplete.
- Include CTAs and subtle branding content to get the most out of your piece.
10. Make Personalised Videos
Customers have been expecting more and more from brands lately, and a growing trend within that is personalization.
Personalized videos are growing in popularity by both marketers and consumers, and surprising results have been shared! Lenovo, the computer manufacturer, sent personalized videos to customers on its email list as part of a holiday campaign, and they quadrupled their click-through rates.
Similarly, Tradeshift, a global supplier collaboration, saw a 231% increase in page views when creating personalized videos. Hence. You must try videos to grow your sales in 2021. If you are still stuck about where to start? Call us. Our experts will give you a free consultation regarding your doubts and queries. Call Now!