Grow Your Insurance Agency Using Local SEO

A successful business marketing strategy must optimize to identify local prospects in today’s digital world. Therefore, a successful regional marketing strategy requires search engine optimization (SEO). 

It is essential for small insurance agencies. In addition, online research is becoming more popular among insurance buyers. Local SEO for an insurance agent provides relevant results based on a searcher’s current location.

Insurance agencies will see their website at the top of search results when a prospect searches for “car insurance” in their area. It is in addition to national agencies, educational articles, and news articles. It takes a multi-pronged strategy to ensure that your agency ranks at the top of local search engine results. 

However, the following steps can help you achieve this goal.

Steps To Grow Your Insurance Agency

Step 1: List your keywords

The first step in your local SEO for an insurance agency involves creating a list with keywords that describe your services. Include the type of insurance you offer, such as “life insurance,” health insurance, or “business insurance.” You can also include a specialty such as “high-risk life insurance” or small business insurance as a separate keyword. Once you have a solid working list, sign up for a Google AdWords free account.

Although you don’t have to create or finance an ad campaign to use Google’s Keyword Planner, you will need the AdWords Account to access Google Planner. Then, you can input the keywords you want to track traffic. 

Step 2: Optimize your Keywords

If you have a list of targeted keywords, you can start optimizing them. It can be done in two places: on your Google My Business page and on your website. 

Your Google My Business page acts as a mini-website and appears under the “Map” section in Google search results. Under this section, you can find a quick overview of your services. The strategy can also help you rank higher on Google My Business pages, which are easier to type than websites.

To get the best results, ensure your page is accurate and complete. Here’s how:

• Verification: First, claim your page and submit it to Google for verification. Proceed further if you see a checkmark next to your business name and the word “Verified.”
• NAP: Name, address, phone number, and URL must be exact and identical throughout the internet. Google will recognize that your business is located by listing a local number rather than an 800 number.
• Categories: Google must emphasize services and not results when listing Google categories. You can also record the types of insurance you offer, such as Auto Insurance Agency or Motorcycle Insurance Agency. It would help if you tried to think of 3 to 5 categories.
• Description: A 100-200 word summary of your services, ending with a call for action. 
• Hours: You should keep your office hours current and consistent on the internet. Please include details if you offer after-hours appointments in a separate paragraph.
• Images: Images are a powerful way to increase client engagement. Upload a few photos of your office and staff. Images must be sharply focused, sized between 10KB to 5MB, with a minimum resolution of 720px by 1020px. 

Website Optimization

Start by optimizing your core pages (homepage, service pages) to your buying intent keywords. 

Later, you’ll move on to your “content pages” (blog posts and FAQs) and optimize them for your research intent keywords. Read below to get a proper insight –

• Homepage: The title tag is the most crucial element of your homepage. It is similar to a chapter title in a book—name of Your Agency. The next most vital element is the meta description. A meta description is usually between 100 and 150 characters. It ends with a call for action. This format is a good example: “Name of Agency” offers quality life insurance, health insurance, or comparable in Your City.
• Your visible headline (or H1) must balance conciseness and description. It should also include the name and primary category. This format is excellent: “Insurance Agency” in City. State.

Step 3: Locate Citations and Links

Once you finish the initial stages, search for citations or links. These will increase your reach and boost your Google rankings.

• Citations: Citations (name, address, phone number) are listings of your NAP (name and contact information) in online directories. There are several options: general national guides like yellowpages.com and Facebook, local directories such as the Chamber of Commerce website, and specialized insurance directories. While many free manuals are available, some require a fee to list your NAP. Google Analytics is the best place to start before you pay. Spend money only on sites that drive traffic to your site and convert visitors.
• Inbound links: Inbound links from high-quality websites significantly influence Google rankings. Establish online and face-to-face relationships with businesses offering complimentary services and asking for links. To find out the origins of your competitors’ links, use a tool like Moz Open Site Explorer

Step 4: Reviews

There are two roles to client reviews. First, they convince potential customers to buy insurance from you. They also assure Google that your business is legitimate. While all thoughts are critical, Google My Business reviews will have the most significant impact on your Google rankings. You can email satisfied customers a link to Google My Business and ask them to leave a review. 

Step 5: Track Your Outcomes

Tracking your outcomes is the only way to see if your hard work is paying off and where you need to improve. So much information is available, but you should focus on these three core metrics.

• Google displays customized search results based on a user’s browsing history. A tool is the best way to find out how a page ranks. Ask your webmaster for the Google Search Console (formerly Google Webmaster Tools), which you can check at least once monthly. You can see the updated ranking data for your SEO for an insurance broker and track Google My Business pages and webpages.
• Traffic: Google Analytics is the most effective way to track traffic to your site. It allows you to see the total traffic, traffic for each page, and the percentage of Google search visitors. Keep an eye on your monthly reports to see long-term trends.
• Conversions: This is what you want your website visitors to do. It could be a request for a quote from an insurance agency. Google Analytics can also track online and phone conversions. You can see which services drive the most conversions and which pages have high and low conversion rates.

Let’s get started!

You now understand the importance of local SEO services for insurance to drive more clients toward your insurance agency. However, it would help if you went through each step in the sequence and then moved on to the next. 

These are the steps to remember:

1. Keyword research
2. Keyword optimization
3. Citations and Links
4. Review
5. Tracking

If you are looking for local SEO for an insurance agent, then contact Zytal Info LLC today!