What’s a blog without its target audience?
Maybe nothing!
After all, businesses produce blogs to solve their audience’s pain points and to attract them ultimately.
However, it isn’t easy to generate a user base in a click. It requires consistent effort and understanding of what content ideas will do the job.
If you’re also struggling with the same, we have got your back. Before we talk about creating blog content, let’s learn what else blogging can help you with.
Why is Blogging Necessary for Your Business?
According to HubSpot, blogs are one of the three primary forms of media used in content strategies. The reason is straight and simple; blog content produces results.
And if you’re wondering how it helps a business, other than attracting your ideal audience, here’s a few points that will help you.
- Businesses who create blogs experience twice email traffic as compared to businesses who don’t.
- Companies who blog receive 97% more links to their website.
- 49% of B2B marketers say that blog content is the most effective content type that moves prospects down the sales funnel.
- Almost half of the fortune companies use blog content to establish thought leadership, engagement, and product promotion.
- Businesses who blog generate 126% more leads as compared to their competitors.
- Publishing sixteen blogs a month gives you 3.5x more traffic than publishing less than four blogs per month.
How to Create Blog Content to Attract Your Audience?
It’s ordinary to see zero traffic in the first few weeks or months of your blog. However, you don’t need to go out every day to hunt your audience and ask them to read your blog.
In fact, you must create content that invites your target audience automatically. Before you ask how, let us break it down for you.
Identify Your Audience
Seth Godin says that you can’t please everyone. We all know it from experience and logic.
And when you please everyone, you speak to no one.
Knowing your audience helps you in speaking directly to your audience. The message goes loud and clear. And when you create content by considering your target audience, the content becomes more relevant — leads to more leads and more sales.
Everyone uses smartphones, but Apple doesn’t target everyone. The apple market is wealthier and highly educated cell phone users that value premium services offered by the company.
The same needs to be done before creating blog content for your brand. Identify (i) what your audience does? (ii) what values do they live by? (iii) what’s important for them? (iv) what keeps them awake at night?
Find Your Audience’s Pain Points
Blogging is the first thing that pops up in businesses’ minds when they hear content marketing. And content marketing is all about solving your audience’s pain points via content.
No doubt, every blog on the web addresses a solution to a problem, and if you want to find success in attracting your audience, you have to follow the exact blueprint.
To find the problems or challenges or pain points of your audience, you can try this;
Go to AnswerthePublic.com and enter your seed keyword.
For example, you’re an SEO Agency and need to attract SMBs for your business. You can enter the seed term as ‘SEO’ in ‘AnswerthePublic’ to see what challenges the audience is facing or the solutions they are looking for.
By possibly working on these content ideas, you can target your audience through blog content.
Create SEO-Optimized Blogs
Search Engines, especially Google, are a prominent channel to communicate to your audience via blogs.
However, it requires extra ears to listen to what your audience is saying, but you can fight for your audience’s attention by providing value-based content through SEO-optimized blogs.
Here are the steps that can guide you in creating SEO-Optimized posts;
Find the right keywords: You can use Google Keyword Planner, for free, to research and shortlist the keywords your audience is using. Look out for higher search volume keywords with low difficulty; they are gold mines to get ranked.
Distribute keywords in blog posts: Even though Google’s algorithm is smart enough to penalize the unnecessary keyword-stuffed blog posts, we still need to add keywords in the content to get it ranked. The idea is to use keywords naturally in the content.
On-Page SEO: On-Page SEO allows Google crawler to scan your content/blog post well. If your seed keyword is missing in your blog post’s meta title and description, the crawler will ignore the content.
Share Your Blog Content on Different Channels
The year 2020 recorded 3.96 billion active social media users worldwide — Backlinko. In fact, it’s a 92.76% increase in just five years — noted 2.07 billion users in 2015.
And if businesses choose to rely on search engines only, they may miss a huge opportunity to attract their target audience.
You can use short excerpts of your blog content to share on your social media channels like Facebook, Instagram, Pinterest, Quora, and Twitter to attract your audience.
And if we summarize the entire process in a single phrase, it will look something like this;
CREATE ⇒ PUBLISH ⇒ DISTRIBUTE ⇒ REPEAT ↩
Conclusion
You can strategize the best content ideas to attract your target audience, but your audience won’t stay for long and neither come back if your content isn’t valuable enough.
The purpose of creating blog content isn’t just to attract an audience but also to add value to their lives. Because when you add value to your audience’s lives, you retain them and are likely to see sales from them.