Memes are viral by nature. Its success depends on users creating new iterations of recognizable images and sharing them online. The commitment they receive creates meaningful relationships among large groups of social media users.
If brands can successfully leverage this, it is a sure way to reach countless additional social media users.
If your meme’s marketing strategy sounds scary, you’re not alone. This article discusses whether the content (mostly memes) go viral and how brands can reliably incorporate memes into their social media marketing strategy. Let it begin!
What makes social media content viral?
Before adopting the memes’ marketing strategy, it is necessary to understand what viral content is and why it attracts the Internet’s attention.
Viral content is a content such as an article, image, or video, which spreads rapidly on the Internet through website links and social sharing. Any online content that is attractive to users who want to share them is spread virally.
To implement a successful viral marketing strategy, create content that forces your target audience to share it with their own followers. Fortunately, all virus material has some standard features. We cannot promise that these steps will take social media to the sky. But they can easily teach you how to create digestible content that grabs your followers’ attention and presents it to a new audience.
Viral Content Is Relative
The key factor to launching a viral content marketing strategy is to understand your audience. Remember that your followers will only share your content if they feel it is an authentic reflection of themselves.
So know your target audience. ask the following questions: “Who do I want to contact? What kind of content would I feel passionate about? What are their hopes, dreams, and values? Why are they interested in my campaign? What can I do to share my content with their social networks? “
It helps to understand what the audience is interested in and their thoughts, beliefs, and values. The side-by-side connection between a large-scale design label and a mid-range brand allows the irritable Vermont senator to address a wider audience. As a result, it prompted people to share it again and again on social media.
Viral Content Triggers An Emotional Response
Happy, sad, funny, or inspirational viral content makes people feel something special. If their emotional response is strong enough, they will be forced to share.
When creating a viral marketing strategy, strong human emotions come into play. Viral marketing campaigns can be emotional, entertaining or inspirational, surprising, or contain useful information.
Clearly, viral content marketing leaves room for creative freedom. However, the feelings developed by the content should be rooted in the brand’s values.
The video reveals strong feelings of self-love, presenting information about the reality of self-criticism in a new and exciting way. These qualities are the perfect recipes for the moment of viral social media.
Viral Content Is Visual
Viral content and viral marketing strategy are almost always rooted in the spectacle. Vision attracts the user and makes it easy to understand the core messages of your campaign. A campaign needs to tell a story, and that story can best be told using visual elements that resonate with the audience.”
Create something that is familiar to the audience yet novel. Your meme strategy needs to be compatible with your brand and your target audience – it needs to be attractive, informative, and contains some intriguing elements like humor or hope.
Find the right balance, your followers will be happy to share their content with their own followers. Spotify mastered this strategy several years ago when they launched their all-time annual Spotify wrapped campaign.
Spotify Wrapped is a service that listens most to users, songs, artists, and albums of the year. Spotify presents this information as infographics that users can share on social media accounts.
Spotify wrapped is an example of viral content marketing; The visual is informative, novel (because it is personalized to all users), and designed to be shared on social media. At this point, Spotify students are doing marketing footwork!
Viral Content Is Easy To Understand
You have only seconds on social media to engage users. So what does this mean for your viral marketing strategy?
The material that is easily digested by the public also increases the chances of becoming viral. Videos, quizzes and list-based articles are more popular than other kind of content for sharing and ultimately going viral.
Your message needs to be loud and clear, as all viral content has a concise form and a visual element. Viral videos are mostly concise and straightforward (such as Tiktok and Facebook stories). A period of between 30 seconds and one minute is recommended for videos.
A recent Boston University study on viral memes found that “images with too much text are less likely to become viral, while those without text or short messages quickly go viral. When it comes to viral marketing, keep it short and sweet.
What Are Memes? How Can You Use Them In Your Marketing Strategy?
So, We have identified a successful viral marketing strategy’s characteristics; now, let’s turn to the most popular form of viral content on social media: memes.
An Internet meme appears as a classic example of viral content, usually in the form of a video or image, with one or two lines of text. This description doesn’t sound very exciting, so what makes them popular?
Memes are designed as a spreading infection. And they gonna viral easily because it’s a quick or universal cultural shorthand – a quick way to share some comical photos with your friends and followers.
Suppose your brand can successfully create iterations of members. In that case, your content marketing strategy will feel more credible to your followers and ultimately increase your audience.
Posting memes regularly on social accounts has increases your brand’s positive mood, increased social activities of the brand, and increases engagement.
Time to engage with followers on a deeper level. Use your content marketing to speak your language and be rewarded with more and more committed tracking.
3 Rules For Meme Marketing Strategy
While there are so many benefits to using memes in your social media marketing strategy, beware: a poorly executed meme writing campaign will only drive followers away. Like any content marketing campaign, meme marketing also requires thoughtful research and careful planning.
Follow these three general rules to create a successful mem marketing strategy.
Use Humor
Memes are generally fun and easy. Fun value is a common feature in viral content, and laughter is a human emotion that can be shared. So Ensure your meme content marketing gives a good laugh on social media. A recent study found that funny pictures where people show very clear reactions are great candidates for good memes.
Humor is essential in meme marketing strategy. Make sure you use images, videos, and language that resonate strongly with your audience.
Show Your Audience That You’re Joking
If the meme goes down, it will become clear on social media that it is nothing more than a marketing stunt. Memes are “another language,” and brands that implement memes’ marketing strategies “use a type of content that dominates a small audience.
Although they seem easy to master, memes are a lot more complicated than some content marketers notice. Some brands rely on the simplicity of the format to find a GIF or image that can contain text or a brand message. This puts the brand at greater risk of being “laughed.”
Brands that try to learn the language of the online communities they want to reach are more likely to be accepted.
You should not hire your company’s most prominent online fanbase to develop a viral social media marketing strategy. You should provide some tokens from influencer people. The better you understand their humor, the easier will be to accept it in content marketing.
Make Sure The Meme Is Original
Many viral memes have a shocking factor, but this part is why they are so popular. It only takes time to get the user’s attention, so create something original.