Running a successful YouTube channel smartly is not hard work. Not only you need to pump out new and original videos regularly, but you also need to promote them effectively through social media, SEO strategy, and other marketing methods.
YouTube is huge, and no wonder many people want to increase their content’s effectiveness on the platform. However, there are other conflicts with so many benefits, such as standing out from the crowd. Here are some optimization tips for YouTube videos that help you start a better search, get recommendations, and get more grip.
- YouTube is used in 88 countries around the world.
- It is the second-largest social media platform, with over 1.5 billion users a month, behind Facebook (2 billion) and Instagram twice (700 million).
- 500 hours of video per minute are uploaded to YouTube everyday.
- Mobile sees half of your site’s traffic.
In other words, YouTube is huge. Not only has it steadily grown since its initial introduction in 2005, but it has also become the largest and most important video service on the Internet. While there are other people who follow in his footsteps, none of them have reached the same level of popularity.
Keeping this in mind, it is no surprise that many people want to increase their content’s effectiveness on the platform. However, with many benefits, other conflicts ensue, such as congestion. If they charge 720,000 hours per day, then you have to try your best to stand out and pay attention.
Another important aspect is to ensure that your videos are professionally bright. Although some content creators may get away with amateur styles and settings, newcomers may often reject the channel.
Fortunately, getting a professional touch is not as difficult as you might think. Here are five ways you can improve your YouTube videos immediately.
1. Buy a professional microphone
YouTube videos often degrade due to sound quality. Someone insists on using a microphone built into their laptop or buying a cheaper microphone from a discount store. As a result, the sound is distorted, very low, and only painful to the ear.
The good news is that you don’t have to spend much to provide clear and unambiguous sound for your video. A variety of high-quality microphones are available for under $ 100.
2. Use video effects
There are many ways to take a video to the next level with effects through the editing process. Whether it overlaps the film’s grain or the slippery transition, widespread video effects can be downloaded immediately and used in many video projects.
Also, depending on the video editing software you use, they are often equipped with useful features and effects.
3. Make Your Description Longer
Video and channel descriptions are additional valuable resources to drive traffic to all your content. YouTube allows up to 5,000 characters for description, which is between 500 and 700 words.
The rule of thumb is clear: the more original content a video has, the easier it is for search engines to understand what a video is and which search queries you can rank it for.
Not all details need to be long, but a good goal is approx. Target 2,000 characters for the video description and 3,000 characters for the channel description to optimize keywords and give viewers some context. Finer, but be careful not to load too many wasted fluffs.
4. Make the first 150 character of a description count.
The first 150 letters of the words you write are the most important. This is because YouTube cuts it with ‘a’ tags after the point, so the viewer must explicitly select the rest. Not all of them will do this.
Make sure that these first letters tell the viewer that they really need to know what they read. From now on, you can focus more on your keywords and the rest of your description, as it is still the same for searches.
Ensure the call to action (CTA) is in the first words, for example, sign up, learn more, and so on.
5. Stay steady
No, this does not mean keeping your emotions under control – although it is always wise. However, this means that it is possible to keep your camera in the most stable position possible. Although the method of self-payment is popular, it can cause setbacks if you do not use a particular device, which can be quite tricky for the audience.
The tripod is ideal for shooting in a fixed location. Otherwise, a universal joint such as a stabilizer may be required for those on the move.
6. Be Natural
Okay, it’s easier said than done. Nevertheless, if you are shy, nervous, and uncomfortable with the camera, it can immediately absorb your video’s energy and professionalism.
As a result, you need to work on the appearance of the camera. If you are not natural, then all hope is lost, as it can be improved with practice.
7. Have a lovely, high-resolution thumbnail
Thumbnails are very standard for demonetized video channels at this time. You may have noticed that they follow a particular pattern: silly face, bright colors, something strange in the background from above. Sure, it makes it angry. But they follow the formula because it works.
You don’t need to do the same thing. You just have to ensure that you have a sleek, visually stimulating thumbnail in the recommended 1280 x 720 size. Many generators help you build, but my favorite thumbnail maker right now is Adobe Spark.
Note that you want a standard format on all your thumbnails. For example, if you put your face on one, you should complete it. If you use certain types of animations or logos, use them.
You want to quickly identify someone who follows your channel from suggested video sidebars or search results. If you have older videos, go back and upload the thumbnails to everyone to get some better click results.
Also, make sure your thumbnails are readable: viewers should be able to easily see what they are at a glance when they can be viewed in the right-hand column of the suggested video or on a small mobile device.
8. Show your videos on your site.
Finally, a straightforward but often missed trick is to increase your YouTube channel’s performance by displaying your videos on your website. The more people watch your videos the more importance YouTube provides notifications to your users by informing them about your videos.
Top most effective ways to generate more views for your channel is to promote your videos outside of YouTube using your blog and social media channels. There are various WordPress themes that aim to do just that: promote your YouTube channel to major non-sites.
Also, promoting your videos on social media is as good as gaining additional contacts, links, and relationships for your audience.
9. Adjust your perspective
Will your video be animated, live, action, or real-time? What kind of props you need when making your video to engage your YouTube followers throughout your video? Answering such questions is important because it will help make your video more professional. Invest in branding to add your video and thumbnail to the background so that your video looks top quality.
10. Create a collection
It does not matter how many hacks or advertisements you use if your videos are not good. How can you create compelling content that will get more views on YouTube? Well, one of the best ways to make ‘how-to’ videos. Just identify what your ideal customers want to know and then make videos that meet their needs.
11. Encourage viewers to subscribe
Have you ever heard, “The best new customers are old customers”? In other words, retaining customers can be an effective way to grow your business. Well, the same goes for YouTube’s views.
This is why the easiest way to get more views on YouTube is to encourage your current audience to subscribe, as gaining subscribers will increase the number of views for each new video you release. How can you reach the audience to sign up? The best way is to just ask at the beginning and end of each video!
But Never just ask viewers to subscribe to your YouTube channel. After clicking the “Subscribe” button, also prompt to turn on the notification bell.
That way, if the viewer subscribes, they will be notified every time a new video is uploaded. Increasing subscribers is required for more free YouTube views, so ask your viewers to subscribe now!
12. Create playlists to keep people watching continuously
YouTube’s own figures show that “top-performing brands down 25% produce and advertise multiple playlists on YouTube.”
Why do playlists work so well? Autoplay. Whenever they play, they try to get your attention to those videos. In fact, there is a cognitive bias called “avoidance of harm.”
Avoidance of Loss claims that the pain of loss is twice as much as the happiness we get from achieving something equal. For example, avoiding losses suggests that people will work twice as hard to keep $ 100 as they will earn $ 100. Automatic play changes the situation by avoiding damage.
“Do you want to actively click to play and watch another video?” Now the question is “Do you want to stop video watching so that you can actively click?” Delicate but powerful, and if the content is good, the audience will often pay more attention. Playlists can also help improve your search rankings, as playlist titles provide another way to target your keywords.
The simplest way to create a YouTube playlist is to navigate to the video you want to add and click the “+” icon below the video.
You can then easily create a new playlist or add it to an existing playlist for user convenient. To get more views on YouTube, you should create a playlist of your best content and start advertising today!