A robust and thoughtful content marketing strategy can be the perfect way to promote your business and make your website shine in 2021. But what is content marketing, and how can you create a truly effective content marketing strategy? Take a look at our step-by-step guide to content marketing strategy to see how your 2021 content plan can charge digital marketing for the new year.
Let’s zoom in and see the bigger picture. Here is a small glimpse of the most anticipated strategies in content marketing for 2021
Step 1. Set your mission and goals
A good start for your content strategy plan is to set a content marketing mission statement. This is a short description that makes it easy to focus on what is important and important in your content creation – so that your content marketing strategy remains.
Outline of a content marketing mission statement:
- Your targeted audience
- The content you use to reach them
- The benefit they will get
It defines the audience (CIO and business technology executives). It highlights the benefits (insights on career development). And it exemplifies what its content is (covers certification, digital transformation, skill development, and hiring practices).
Step 2. Install your KPI
One of the best ways to achieve goals is to make them measurable and specific. This means setting key performance indicators (KPIs) for your content marketing strategy.
KPI will help you know whether you have achieved your goals by providing milestones. It will include what you plan to achieve in terms of revenue, sales, traffic, SEO, traffic, and various aspects of digital marketing such as email marketing and social media metrics.
You also have to pay attention to marketing expenses, track your spending on various campaigns, and keep track of the costs of getting leads and making sales.
Step 3. Know your targeted audience
As mentioned earlier, to develop a successful content marketing strategy, you need to be clear about who your audience is to create the right content to reach them. Three tasks are required.
Collect demographic data
You have to collect demographic information of your email subscribers, social media followers, and your website visitors,
Email subscriber analytics, social media analytics, and Web analytics will give you the personalized data you need for your audience:
- Age
- Gender
- education
- Income
You will also get information about their significant interests. To get this information in Google Analytics, go to the Audiences »Interests» Overview. You will see your web visitors fit into the market segment.
Step 4. Assess your current situation
Many businesses already have content marketing plans. It can include content on your blog and social media content, podcasts, videos, etc. That is why the next step is to find out if that content is helping you in meeting your goals.
Note- If you are just starting and have zero content, you can go to Step 5 – Figure out the Best Content Channel)
To do this, you will need to do a content audit. That means:
- Logging of all pieces of content, such as blog posts, guest posts, and so on
- Assess their usefulness or success
- Gap detection
- You also have to check how your content is competing with your competitors and see how any of your new content will fit according to the market needs.
See how your content is working.
Next, it is time to assess the usefulness of the material. You will be looking for metrics like:
- Whether the content has multiple inbound links
- What is the search engine ranking for keywords associated with that piece of content
- If the content is shared widely
Step 5. Figure out the best content channel
As you work through the entire process, you will begin to feel where your audience is roaming and where you already have a successful online presence. Instead of trying to do everything at once, it is best to focus on what is working and what you can get from there.
Step 6. Decide on content types
Next, think about the type of material you need to create. Some content types will include every content marketing strategy.
Every successful content marketing strategies rely on having a central core of content published on your own site (or home base), which can then be republished and shared on other sites (outposts).
Therefore blog posts should be an essential part of your content marketing mix, and they still produce strong results. Ideally, your blog posts will be actionable, valuable, and shareable and may include articles of different types of categories.
Step 7. Identify and allocate resources
Now that you know what kind of content you are planning to create, who it is for, and where you want to share it, it is crucial to make sure that you have what you need to deliver on your content marketing strategy. It includes answering the following questions:
- Who is in charge of the production and maintenance of the content?
- What human, physical, or digital tools and resources do you need to create content?
- What will your publishing workflow look like including content scheduling?
Step 8. Create a Content Calendar
As a part of your content strategy, you need to know that you need to publish your content on all the platforms you want to use.
Lack of planning is a major content marketing mistake, so it is necessary to use a content calendar to determine your content. There are several ways to do this. Like, you can use Google Calendar and put due dates for each piece of content there. This works very well, especially if you are not publishing too much content.
Step 9. Create SEO Optimized Content
As you have seen, a lot of work goes into your content marketing strategy before you actually create a piece of content. But now is the time to do just that.
With the research you’ve already done, you’ll get an idea of what kind of blog post you need to make.
Step 10. Distribute and market
The next central part of your content strategy is distribution and marketing. Until you get these results unless they are handled correctly. For example, you would likely:
- Set a schedule to share your content on social media and immediately via a drip campaign through tools like Missingletter.
- Use email marketing to distribute your content to your ideal customers.
- Inform any influencer suitable with the type of your content to spread the word widely.
Conclusion
Need some help with your content marketing strategy? If you are ready to set your content marketing strategy for 2021 or have questions about how we can help your digital marketing efforts. Get in touch with the experts at Zytal Info Pvt Ltd or call +1 386 400 6112.