The new page experience update will encourage marketers and search engine optimizers to improve their game and create a more meaningful experience to improve the quality of site content displayed to users. This affects rankings and forces sites to remove all new metrics set by Google that need to be passed as a great user experience site.
What Is Page Experience?
Page experience is a set of signals that measure how users perceive the experience of interacting with a website in addition to pure information value. It includes Core Web Vitals, a metric that measures authentic user experience in terms of page load performance, interactivity, and visual consistency. It also includes existing search tokens: mobile-friendly, secure browsing, HTTPS, and intrusive underlying policies.
Simply put, Google is updating the algorithms used to assess how useful and relevant your site is. With the 2021 page experience update, Google works to make search results more relevant to users and make content quality and authentic.
What does Google consider a great page experience?
The update reviews what qualify as a relevant, high-quality page experience. Here are the specific factors Google uses to evaluate your overall page experience:
- Mobile Compatibility: Evaluate how well your site works on mobile phones. You can check your mobile-friendly index in the official test provided by Google here.
- Safe Browsing: Ensuring that the site does not contain any malicious content (such as malware) or deception (such as social engineering). In the security issues report, you can check to see if your site has a safe browsing issue.
- HTTPS Security: HTTPS sites comprise 70.4% of voice search results pages. This will be important for developers because Google wants to penalize unsafe websites. HTTPS is a non-negotiable standard as soon as it arrives at Google.
- Intrusion Intermediate Policies: Comprehensive policies to ensure that the content is easily accessible to the site’s search engine.
- Core Web Vitals: Core Web Vitals measure web usability dimensions such as loading, interactivity, and content stability during loading.
Do content and SEO still count as this update?
Yes, they do. Google continues to consider good content as essential to ranking a site. Because the main goal is to provide users with a more valuable browsing experience, stellar content with smart SEO is unmatched, among other factors mentioned in the section above.
While all page experience components are essential, pages with the best information are considered a priority, even if some aspects of the page experience are not appropriate. A good page experience does not override great, relevant content. However, in cases where many pages have similar content, page experience becomes much more important for search visibility.
Effect of Page Experience on CRO and A / B Testing
The authority and relevance of the site will be the name of the game. In this context, A / B testing is more important than ever, as its ultimate goal is to provide the best possible experience for users. The Page Experience Update serves as a magnifier for CRO and A / B testing: it allows you to respond positively to your audience in terms of design, functionality, interactivity, speed, and The visitor adapts to the preferences.
The new Google Page update has created a perfect opportunity for search engine optimizers and conversion rate optimizers to work together. Optimizing page speed, load time, interactivity, visual stability, and mobile-friendliness are no longer nice-to-haves but must-haves.
Core Web Vitals
As the name suggests, they resemble the vital signs of a person. Core Web Vitals is a subset of Web Vitals that are most important. These measurements apply to all pages of the Internet.
Core Web Vitals provides a quick overview of the user experience and helps you evaluate your site’s performance. Core Web Vitals is based on three indicators:
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
Seer POVs on Page Experience Update
Because the page experience update will only be available in May 2021, we cannot say precisely how it will affect ranking and search behavior. We can provide best practices, advice, and forecasts based on our experience, historical examples, and industry knowledge.
How Can You Prepare For Page Experience Update
Now you can start preparing for the user experience as it will become a ranking factor. The Google Search Console Core Web Vitals report is a great place to learn about your site’s performance in these areas.
AMP would not be required to search in the latest news carousel. Google continues to support AMP but offers “one of the easiest and most effective ways for publishers. You can get great page experience results.” When you publish an AMP version of the content, Google Search “provides a link to a cached version of AMP to help users optimize delivery, just as it does today.
How much this will actually affect the rankings is not yet clear. Many SEOs expect this to be relatively small since Google’s search algorithm already includes many page experience cues. However, the visual metric announced by Google today gives SEO a significant search term to get their companies to pay more attention to core web vitals and other significant experience signals.
Before changes occur, you need to pay attention to several elements, including the following:
1. Talk to an expert
If you cannot handle your site’s technical aspects correctly, you will need experts’ help. Most of the things Google proclaims are not understood by every website owner. As far as changes are concerned, your site is not necessarily affected if all is well. If you are not sure how things affect your online presence and ranking, you can talk to the experts.
Experts in SEO agencies use organic methods to optimize search engines’ pages, generate traffic, and get customers for your business. An agency expert can help you optimize your page speed, fix crawl errors, set up the Google Search Console, and make your pages mobile-friendly.
2. Increase page loading speed
Google says that a page should open in 3 seconds. However, recent research suggests that a one-second delay is sufficient to reduce the conversion rate by one percent. You can increase your site’s speed by developing special considerations such as compressing and caching large file sizes.
You can check server response time and JavaScript loading. HTTP requests should be minimized because if there are too many on a page, it will take longer to load. Compression makes pages more straightforward and faster to load.
3. Working on CTA
The incentive to work motivates customers to make decisions. Depending on how you place your CTA, they can be attractive or closed. For them to succeed, make sure they are specific, concise, and straightforward.
It is also good to ensure that the CTA is appropriately positioned, correctly sized, and made of bright color.
4. Mobile Responsiveness
Since more users prefer to use their phones to browse, you also need to make changes to make your website easier to find on your mobile. Any feature will appear on your desktop, as customers’ searches will match your phone. When designing your website, make sure that you think about the mobile user to give them the best experience.
5. Check the content
While the changes focus on the pages’ experience, this does not mean that the content no longer matters. As long as you focus on your site’s technical issues, don’t forget to forget about working on the content. High-quality content will remain the item used to rank the pages higher.
Your published posts must be unique to meet the needs of your users. Evergreen content is also important because it will retain visitors to your site now and in the years to come. Once in place, you need to adapt it to meet the upgrade requirements of the algorithm. “
Do not stick too much to these new rankings. The purpose of these updates is to improve the online experience for users. If you provide unique content and pages that users can quickly and efficiently use and read, Google optimizes the page experience.
The new update is still in its early stages – Google will give at least six months’ notice for the changes’ official implementation. No drastic steps are required as the update will only be completed next year. By looking at the current environment of COVID-19, search engine giants will make every effort to notify site owners of expected changes to the ranking algorithm.