Brands that use Instagram most effectively in their marketing campaigns are successful because they offer compelling images about how their products and services fit people, lives, and communities.
Why Instagram is important for your business
- Instagram is particularly popular after the turn of the millennium. After the turn of the millennium, 68% of Instagram users between the ages of 13 and 24 stated that they regularly use it to interact with brands.
- It is estimated that two-thirds of millennial smartphone users will have Instagram by 2019.
- Instagram has more than 400 million active user base that is growing faster than other social media platforms.
- Instagram has 300 million active users a day, and 20% of all Internet users are Instagram.
- 48.8% of brands use Instagram, and by the end of this year, the number is projected to increase to 70.7%.
This number clarifies that Instagram is an effective marketing tool, especially for brands that count millennials as their primary target audience. This article will explore how you can use Instagram to grow your business in 2021.
Instagram has evolved into the ultimate photo-sharing platform, reaching one billion users. According to the research, 500 million monthly users worldwide are active on Instagram. In the US, India, and Brazil, Instagram has over 130 million, 100, and 91 million Instagram users. With time and effort, many influential people have gained millions of followers on this platform. Brands use them to promote their products. If you have got the right plan, you can promote your brand through Instagram marketing. All you need to know is how to use Instagram to market your brand? When and what to give? We will answer all your questions through this blog.
Instagram has become a great platform in marketing strategy. Eighty percent of the one billion Instagram users follow the business account. Creating posts, sharing stories, and tagging customers that people love to see. More and more companies have started using branding to be more prominent.
It is a great way to showcase your product or service or simply show what your brand is. The use of this social platform has become a way for companies to connect with their customers or prospects personally. If you have an Instagram account in 2021, you can increase brand awareness if it suits your company and your goal.
Why is Instagram a powerful marketing platform?
If you wish to represent your brand in front of people, you should consider investing some time, money, and energy in Instagram marketing.
Here are some figures that will probably blow your mind.
- Instagram has 1 billion monthly users.
- More than 120 million people log on to Instagram regularly in the US.
- India has 71 million Instagram users.
- Sixty-four million Brazilians use Instagram.
- 90% of Instagram users are under 35 years of age.
- It is a social media platform with worldwide appeal. Use Instagram wisely, and you will be looking for your brand, not just the US, But would also be able to build an audience worldwide.
Why are there so many people on Instagram?
These are just some of the reasons why Instagram is one of the most popular social media platforms.
- It is easy to use
- It is mobile friendly
- It has a fresh, youthful energy
- It is visually appealing
- It’s is not a limited social platform, which means that you can put your brand or message in front of more people and different types of people — something you can’t really get from a platform like LinkedIn.
It can all be used in your favor when it comes to social media marketing. With an intelligent Instagram branding strategy, it will take you to create awareness about your brand in a short period.
Here are eight easy-to-implement Instagram marketing tips that will help you develop your brand for free.
1. Communicate with your followers
Instagram provides an unprecedented level of communication for businesses and individuals around the world. Through social media platforms, people can message and communicate worldwide. With instant messaging, you can talk to your audience as a brand or as a person.
With instant messaging, effective communication directly leads to more sales and a higher network and closing deals. Many businesses are highly active with their instant messaging platform and interact with you like an old friend. This kinship creates a close bond between you and your customers, allowing them to not only sell their brand on their own but turn their buyers into long-term customers.
2. Always maintain consistent with your brand personality
Consistency is prominent on social media. You need a direction and posted images that relate to your goals and the personality of your brand.
It does not mean that you should act like a robot – be as human as possible. You are trying to attract people, after all. When posting pictures for your business, remember to include imagery that will advance your brand goals.
It may sound mindless, but it can be easy to maintain your social media accounts. You can entice yourself to post images that you find interesting, funny, or beautiful. It is something you can do with your social media account. However, this is not the best course of action for your business account.
3. Take advantage of free tools
Instagram only began rolling out business profiles, heavily reflecting Facebook’s business profiles, with a ‘call-to-action, allowing users to send business emails, calls.
With the contact option, businesses can access profile analytics giving users access to performance and engagement data. If you use your Instagram account for your business, you can consider changing your profile to a business profile to take advantage of opportunities. The more you learn how users interact with your content, the more you can modify your engagement.
4. Be an Active Participant on the platform
- Follow other people, brands, and influencers
- Enclose in the comment section of your post and others
- Publish excellent content of potential customers and mention them by using @.
5. Take Advantage of Instagram LIVE
- If you’re promoting a service or product, going live is an excellent way for your followers to do a demo or a tutorial so they can see everything in advance and in real-time.
- Are you currently giving a limited time on something you are promoting? Let your followers know (and create excitement!) by a live announcement.
- Do live Q&A so that you can quickly respond directly to people who have questions, which can influence someone to make quick decisions about your brand, product, or service.
6. Create Higher Engaging Content
When you post your brand photos on Instagram, you need to pay attention to the engaging content. If you have engaging content, people will like, share and comment on your posts. For that, you need to identify your audience and their desires for your brand. To get to know your audience, you can use free Instagram tools like Insight and others. You can search for audience demographics like their age group, gender, location and target them accordingly.
You should analyze the user profiles on Instagram to understand what they post and their response. Using this analysis, you can create a more attractive product that can provide you with better returns. According to a study, the timing of the post is crucial; the most liked posts on Instagram are published between 7 am and 9 am. More people are free during these hours.
7. Research & Strategy Planning
Before embarking on anything, it is always essential to refine your marketing ideas. For that, you need a lot of brainstorming sessions, as you need to create an Instagram marketing strategy by aligning it with your business strategy and goals.
8. Promote Yourself As a Problem-Solver
Demonstrate your products or services to fit people’s lifestyles by including photographs showing your products to the world. Lifestyle photos define your brand culture and express the feelings you want to associate with it.
Conclusion
Remember that Instagram is foremost and first a social network, so avoid complex sales. Let your images speak to the audience (your potential consumers), and let your curated Instagram feed help cement your brand’s loyalty and direct their buying decisions. If used effectively, Instagram helps you increase your profile and sales.
With more than 50% of social network users on Instagram by the end of last year, Instagram marketing is well worth the investment.
Do you have a success story on Instagram marketing or using tips to improve your Instagram profile? Tell us in the comments below! Want to learn more about how Instagram can help to scale up your business? Write to Zytal. Our Instagram marketing experts will give you a free consultation regarding the same.