Twitter marketing is a good strategy for marketers/brands to create an active presence on social platforms.
Twitter is a perfect medium to promote your business to update people about your offerings. With only 140 characters, you can show everyone your new product or update them about your new blog post. In other words, the more followers you gain, the more your business or blog gets exposure through Twitter.
According to social media data, almost half of all marketers cite Twitter to help them connect with customers. It is fast-paced, simple, and arguably the most straightforward social media to provide growth to the company even though it’s a brand new firm!
There are no shortcuts, no bots, spammy tactics, or anything, but pure work. These steps are actionable to gain followers on Twitter.
1. Your Cover Picture & Avatar
You need to make a good avatar for your Twitter account. People believe that uploading a picture to your Twitter account is not a big deal, but the picture you have uploaded plays a significant role.
So stop uploading a picture that doesn’t show your own face. Your audience on Twitter want to know what you look like, and that’s why having a good picture of you can help people a lot to know what you look like and who you are. If you’re working for a brand, use your brand avatar as a Twitter profile picture. It will make your tweets noticeable with a massive cloud of tweets. Make sure your avatar seems separate from the long list of other profile avatars.
2. Share Relevant Information
Be sure to share the content that your audience is really interested in, whether it is tweeting about sales, product tutorials, or current events. If you’re not sure what that content is, then leverage your Twitter analytics to learn more about the best appeal to your audience. In the meantime, tap into the trending topic using keywords and hashtags.
3. Include SEO Keywords in Your Bio
You can attract followers on Twitter by optimizing your bio for keywords. Twitter allows users to do keyword searches for conversations to join and follow people. If you want your e-commerce store to be searched on Twitter when someone searches for a particular keyword phrase, include it in your Twitter bio. It will help people find your Twitter account in search results to follow you in one click. You’ll probably need to stick to only a few key keywords that actually describe what your online store is about.
4. Add a Unique Image
When possible, your profile image should be your own image; People want to know who they are talking to.
If you’re managing a Twitter account for a brand where different people have access to a Twitter account, it is good to tag individual tweets so people know who they are talking to.
You can go a step ahead and construct a header image with the name and face of the users using the account. If it doesn’t work, you can link to a page on your website that lists everyone – then you can link to different Twitter accounts so that other people know the people behind the brand.
5. Tweet More Often
If you post 2-3 times a week on other platforms, you should post 2-3 times per day on Twitter if you want to increase engagement.
Some brands often tweet 15 times per day, so context and competitive analysis are essential here. Do not panic if you do not have news about your product. The key is not just to promote yourself. The possibilities of filling your content are endless. You can tweet relevant industry articles, breaking news, insights from your business, personal updates, and the list goes on.
Tweet 2-3 times per day. Fill your Twitter feed with fresh content and let your potential followers know that you are active and engaging.
6. Engage with Other People’s Retweets and Mentions
An essential step to cultivating strong relationships and increasing your follower count on Twitter is engaging with other people’s content.
A direct way to entice viewers is by retweeting their content. When other users mention you in a tag or comment you in their post, be sure to respond. It strengthens their engagement and makes other users more willing to follow and engage with you in the future.
Although it may be impossible to answer every mention, taking some time to engage with other twitter users will yield tangible results in the long run.
7. Tweet When Your Audience is Active
Speaking of time, tweeting while your target audience is sleeping does not help you gain new followers.
According to a research on the best times to post on social media, brands typically see the most engagement during the week, during the early and late afternoons.
While these numbers may vary depending on your time zone and audience, the timing of your tweet can help your account gain some needed exposure.
Figuring out how to get more followers does not mean sitting in front of the screen for nine hours a day. Ideally, brands should schedule tweets to hit when users are more active and tweet in real-time at day-long intervals.
8. Search for People Talking About Your Industry
If you want to get frequent followers, then you need to create trending content. You have to focus on the trending topics your audience is talking about and what they are saying about your brand.
A social listening tool helps you with just that. Using a trusted social listening platform, you can dig into your audience interactions and brand mentions.
With the help of such types of tools, you can hear conversations around select keywords/hashtags, including your brand name.
In addition, you can search for top influential creators who are talking about your brand and how you can build a relationship with them to market your brand.
Monitor audience interactions and brand mentions using this social listening tool and create a more effective strategy to engage with your followers. In the process, you can increase your overall followers on the platform. If you want to know more tips about increasing your Twitter followers, you can always contact us. Our Twitter marketing experts will give you a free consultation regarding the same. Call now!