Ranking on search engines today is not so easy because it will not happen. Some time ago, having good content and using proper keywords was enough to motivate your website to rank high on search results.
It is not recommended that you simply use these strategies to get better rankings. But, you can consider them to require your website to the highest of the program leads to no time.
What is Grey Hat SEO?
Gray Hat SEO is the middle way between White Hat and Black Hat. In this type of SEO, an SEO person pushes more than White Hat SEO to get a higher rank but not to the point where search engines can penalize a website. Gray Hat SEO is a new concept that can have over-optimization.
In simple words, in Gray Hat, you do not have to buy links like Black Hat SEO. Still, you will be building links on other highly authorized websites related to your brand by enhancing your content.
Here are seven grey hat SEO tips to take your website to the number one ranking.
1. Domain Grabbing Technique
You can do this by simply buying expired domains that are high in quality, most relevant to your niche but not banned from search engines. Once found and purchased, you need to add some new pages or blog posts to your blog or website with unique and quality content along with some creatively placed backlinks.
Newly added content should always be unique and informative compared to domain-hosted content when it was live or active.
2. Backlinks Purchasing
Earning backlinks from relevant sites is an important SEO strategy. However, earning backlinks from reputable sources takes time. However, gray hatters want to earn backlinks by buying them, which is both illegal and unethical. Recognized as one of the gray hat SEO practices, indulging in it can result in Google penalizing your website.
2. Add Length to Your Old Content
When it involves generating traffic, longer content works better. What is the typical length of your content? Are you only posting 1,000 words of content?
If you’re in a competitive industry, you should consider creating blog posts of 2,000 words or more. What is the typical length of your old content? Is it within the range of 1,000 to 1,500 words?
Adding more length to your old posts can help you generate traffic. You should aim for this length once you expand your older content.
3. Leverage Web 2.0
Basically, Web 2.0 (2nd generation) are web pages that mostly contain dynamic information where the user can make necessary changes to the content to make it better for some reason.
These are websites, web pages, or online platforms to add your content to your website or blog with backlinks. It’s one of the best tips to elevate website ranking with Gray Hat SEO, as it helps a lot in building backlinks on the website or blog.
4. Directory submission
You can use web directories to add your own content and website links to get the links back. Directory submission is touted as one of the best ways to get high-quality backlinks and organic traffic, even without paying a lot of bucks.
When making directory submissions, you can link your website to the most relevant categories in various online directories to generate links. But, you should avoid using useless and irrelevant directories to prevent penalties from search engines.
5. Cloaking
Browsers click on a site believing that it will contain the information they are looking for. However, in some cases, they feel that the website’s content is neither in sync with the description contained in its title or metadata description.
Google sees this as “cloaking” because gray hatters make browser results appear different from those seen in search engine results. They do this to redirect all possible traffic sources to the website, which results in increasing Google ranking.
Another gray hat SEO practice involves tampering with the IP address of the website.
Digital marketing agencies often confront the challenge of improving the Google ranking of their client’s websites. In most cases, clients aren’t aware of the strategies involved in digital marketing. Hence, they demand quick results.
Furthermore, since most businesses operate on a tight budget, they are not prepared to allocate funds regularly for digital marketing expenses. To meet the expectations of their clients, some digital marketing experts adopt gray hat SEO which gives quick results but can backfire in the long run. The best digital marketers are advised to assess the risks versus rewards involved when implementing such techniques.
6. Leverage PBN
You must have heard that employing PBN can be a black-hat SEO strategy. It is often true as long as you build your PBN using irrelevant backlinks and duplicate content. If you are creating great original content for relevant topics, that’s where gray hat SEO services comes in.
7. Create Several Social Media Accounts
You may think that only your content can improve your ranking. Search engines look for social signals as well. Do you’ve social media accounts for your website?
If you don’t, it is better to start sooner than later. You need to create multiple social media accounts to increase your social presence. When you have only one account on a social media network, it is considered white hat SEO.
But, when you create many dummy accounts on social media, it comes in gray hat SEO. These accounts can help you raise your followers, traffic, and shares. It is not recommended to use this technique if you want to become a niche specialist.
Conclusion
Lastly, we are trying our best to give you real knowledge of SEO techniques. Now you have all the information about SEO color techniques about Gray Hat SEO. You have a clear idea of what technology you should use to improve your search results.
Don’t forget – at the end of the day, you are trying to put your brand at the top of search results. If you’ve any doubts or suggestions, you can contact us. We would love to hear from you!