Did you know that 65% of Americans own a smartphone? Did you know that 70% of mobile searches trigger an action in an hour? Mobile devices are not just the future; It revolutionized the business. The mobile device is an important communication device for most consumers in the United States and worldwide. Therefore, mobile marketing is essential for both online marketing and e-takers.
So what is mobile marketing? Target marketing campaigns to mobile device users. If you don’t, then you should be prepared to lose your competitors. Advertisers have already caught on. In 2013, 22.1% of digital search advertising dollars were spent on mobile devices. The stock is expected to reach 59.6% in 2017. And that’s just for the US! It makes mobile marketing an essential strategy for building your business. The best part of mobile marketing is that it works well. Also, companies are already sharing their data, which proves that mobile marketing works.
There is also a massive army of mobile app designers and developers who are doing fantastic work to make life easier for everyone in every society. Even companies are very grateful for the existence of these mobile applications that can be used for mobile marketing and especially a campaign to generate mobile marketing.
If a business person uses his mobile phone to generate leads, he can quickly gather and gain marketing and sales prospects; wherever he goes or wherever the decision-maker goes, he Can assemble more leads. Today, there is a wide range of options for commercial applications. Regardless of whether you are using an iPhone, Android, or Blackberry, an app can be with your type of mobile phone that can be used to generate qualified leads that can drive your business forward.
Create an Optimized Email Website for Mobile Devices
Email plays a significant role in attracting and nurturing potential customers. And with mobile email users expected to hit 2.2 billion by the end of this year, it’s essential to ensure that any message you send is easy to read from your customer’s phone. It allows you to make a good impression on your customer, receive your message, and make it easier to answer any call within the email.
Develop Paid Mobile Search Campaign
In today’s world, our burning questions are answered with just a Google search. So you can probably expect your customers to search for business or services from their phones as they walk. Developing a mobile paid search campaign will ensure that your business appears in those search results and generates interest from your target audience.
If your business relies on local traffic, you can be sure to appear in local mobile searches. If not, you can remember it. If you have this useful tool in Moses to help verify this.
Use the Power of Video
You have seen increasingly popular videos recently, and this trend will continue to grow. Experts estimate that videos will account for 78% of all mobile traffic by 2019, and 50% of views will be on mobile devices. Creating video content is essential if you want to promote your products, services, and company.
The amazing thing about the video is that there are many ways to use it at each stage of the funnel. You can create video ads for social media to inform potential customers about your products. You can record customer interviews to email potential customers in the decision-making process. You can also embed video clips. Can your entire website enhance the mobile browsing experience? Good. Upgrading video in mobile devices will attract prospects, keep them engaged and moving through the sales funnel, and ultimately drive more conversions.
Run a Separate Native Ad on Facebook
A native advertisement is a promotional message embedded in a Facebook feed. Since half of your potential customers will see your original Facebook ad through your mobile device, this is a simple and easy way to get started on mobile. Learn about the rules of engagement on Facebook with this set of tools.
Develop a Local Paid Search Campaign For Mobiles
When your customers move (and are using a mobile device), they are more likely to search for local businesses. A December 2019 study (by ComScore, Neustar Localeze, and 15 Miles Agency) showed that 79% of mobile phone owners and 81% of tablet owners used those devices for local searches. If you have a business that relies on local traffic, make sure you show up in local mobile searches. If not, you may get lost. Moses has the device to test whether he appears in local discoveries.
Create a survey for Mobile Users
If you are giving a speech or presentation and want to engage your audience through their smartphone, prepare a poll using a tool such as TwtPoll, to which viewers can respond through their devices. It is a great way to leverage mobile devices in B2B Lead Generation and engage potential customers with your brand.
Use SMS on Business Opportunities and Exchanges to Capture Leads
Almost all of your business prospects can read the text through their smartphones. Why not use it to your advantage? You need an SMS service provider to help you (as is the technology for running SMS campaigns), but it is a rare technology used by B2B marketers. Try to send an SMS about your bud session or special offers that are only offered.
Conclusion
According to Morgan Stanley, 90% of consumers own their mobile devices 24 hours a day, seven days a week. And iMedia Connection found that there are five times more cell phones in the world than computers. You are reading this blog post on a mobile device. So Mobile Marketing is the future of marketing. If you want to learn more about mobile marketing or grow your business via mobile marketing, Contact us for a FREE Consultation about how mobile marketing works. Our Mobile marketing experts will reach out directly on your mobile! Happy Marketing!