If you have a site, then SEO is invariably on your mind. Engagement on your website results in more leads, and more leads mean new customers. None of this would be permissible without SEO, and Google is king there. Trying to work with complex algorithms can be tricky, and Google releases changes when you think you’ve figured it out. Due to the pandemic, Google wanted to give organizations enough time to prepare for the new update coming in 2021.
Now the time has come – Google has finally released another comprehensive core update called the June 2021 Core Update. The update debuted on June 2, 2021, and it came about six months after the last core update, which was the December 2020 core update. The rollout began at around 6:30 PM on Wednesday, June 2, 2021.
As of now, we’re posting this; there are no teeth in this update. It is still early, and often these updates are rolled out throughout a couple of weeks, and we usually see the effect within 24 to 48 hours. Like any other core update, this core update is global and is affecting all languages.
Google’s Danny Sullivan, Head of SearchLiaison, has additional information on Google update pricing in a recent blog post. He explains that Google Search is optimized a thousand times with updates every year. Through the process of evaluating search results, Google has been able to reduce the number of irrelevant results for searchers by almost 40 percent over the past five years. In addition, Sullivan says that Google redirects users to about 100 million different pages per day — despite multiple use of search queries with no clicks.
Accordingly, there is nothing the Website Operators can actively do to counter the fluctuations in ranking in the context of such updates. The changes to the algorithm will help Google display the most relevant content to searchers in the long run. In order to rise higher in the SERPs, it is essential to continually produce relevant content relevant to the target groups active on Google, possibly based on keyword analysis. We have clearly summarized everything web admins need to know about Google Core Update in this article.
Google Algorithm Update for June and July Core Releases
Google’s Search Liaison said the updates weren’t quite ready for a June release yet, but the company already wants to push the update, so what it did was split the core update in half. What came out this June were the ones that are ready to be released and are already complete, and the ones that are coming out in July are still under development.
What Can we Expect from the June 2021 Core Update?
This major update to Google’s native algorithm is being rolled out globally and for all languages. And, as reported by Google, it will take one to two weeks to be fully implemented. Google has indicated that it will confirm when the launch will be complete before the Pages experience update is scheduled for mid-June.
As usual with these major updates, Google hasn’t indicated anything about the content of this June 2021 core update, despite the announcement. As they usually do, they only mentioned recent general information for webmasters on the August 2019 Google Docs major update.
What they explained is that most websites are not expected to notice the effects of this update. And, some websites that are affected by the June 2021 Core Update may be reverted with the July update.
SEO’s relaxing evenings were interrupted as Google dropped the bomb, rolling out a comprehensive core algorithms update is called the June 2021 core update – and another one to follow in July. Historically, Google released these updates every few months, with the last being in December. Having two updates in two months is new territory for SEO.
The two updates were originally meant to be one. However, some elements were not ready in time, so Google has decided to push what is ready, and the rest will come next month. Google insists on not panicking too much as it is likely that most sites will notice the effects of the update.
Google provides insight into how to recover from any negative impacts from the core update, and it’s important to remember that it’s not your actions’ fault if rankings are negatively affected. It’s also important not to celebrate too early if your site jumps higher in the rankings.
Page Experience Update
Don’t forget; the Page Experience update is still expected to roll out on June 21. The update was delayed from May and will focus on punishing or rewarding websites based on their original web vitals. You can read all about the update here.
What to Expect From This Update?
Like any Google algorithm update, your ranking can go up, go down, or stay stable. But if you are affected by the June 2021 core update, it is possible that the impact could reverse itself with the July 2021 core update. Google has told us that most sites usually ignore the update, but SEOs who manage a lot of sites will see a lot of changes in Google search results. Also, due to the two-part nature of this release, it is possible that some content and sites may have changes in June 2021 that may be reversed in July 2021.
In the early days of the update, Google has yet to reveal who will be “winners or losers” in terms of statistics. But over the coming two-week period of its integration, it will be clear to users and managers, only to experience it again next month.
Google has assured its users that this is something they are responsible for and that its algorithmic updates and core releases vary from one content or website to another. Trends can move up and down during this core update, and it may even pass off as something unnoticed as it completes its arrival.
You can read this article to learn more about Google core vitals update.
What are Core Web Vitals Metrics?
The three main web critical metrics are LCP, FID, and CLS. These three core web vitality metrics evolve over time but generally focus on the loading, interactivity, and visual stability of web pages. They come as part of Google’s initiative to provide guidance on the needed signals to provide a great user experience on the web.
Largest Contentful Paint (LCP): This measures page load time by looking at when the most significant element of the page was rendered. Sites that provide a good user experience should have an LCP of 2.5 seconds or less.
First Input Delay (FID): This metric helps measure the first impression of a web user’s site interactivity and response. It measures when a user interacts with a page (for example, since they clicked a button or link) and when the browser begins to process events in response to that interaction. A good FID score is 100 milliseconds or less.
Cumulative Layout Shift (CLS): This metric looks at unexpected layout shifts that occur throughout the lifetime of a webpage. Layout shifts are changes in the position of visible elements from one rendered frame to another.
These core web requirements apply to all web pages and should be measured by all site owners. Each represents a unique aspect of the user experience that is measurable and reflects their real-world experience. To make sure you’re reaching the recommended target for each of the metrics mentioned above, focus on the 75th percentile of page load.
Conclusion
The June 2021 Google algorithm update is about the usability and security of the website. How users see your website is what matters now.
So don’t wait until the update is already affecting your site. You finally have a chance to be ready, so make sure you take advantage of it! If you are not sure how to fix all these issues yourself, you can always hire an SEO agency like Zytal to do it. Call us now to get a free consultation regarding the same.
Also, the following two months are crucial for SEO, with extensive key critical updates and the long-awaited Page Experience update expected in a matter of weeks. Although Google says that websites should not ignore the effects of a comprehensive core update, it’s essential to stay positive if you see a change in rankings. Happy Marketing!