The most significant challenge sales representatives and executives face when it comes to their LinkedIn strategy is posting valuable content regularly. Getting a content idea can be challenging, especially at first; if it’s not a muscle, you twist often. Or maybe you’ve been posting for a while but need fresh ideas, or you’re looking for better engagement.
What Is A Viral Content?
As the term implies, “viral” content refers to specific content—whether it’s a meme, article, video, infographic, or quiz—that has been liked, shared, commented on, or viewed countless times by many people over a specific period.
On the other hand, viral marketing is a content creation technique that can go viral. “Suddenlyness” is a significant component of any viral content. It’s not viral content if it takes a lot of time to be spread by internet users.
Linkedin Content Marketing
Some people refer to LinkedIn as a job search site. For others, it’s the only social media they can find at work. Often, LinkedIn is seen as just a digital business card swapping, but it can be much more than that!
LinkedIn is currently the 15th most visited website in the world. It is ranked number 11 in the United States, just behind Netflix. Currently, 100 million people visit it every month, plus two more people register every second. So if you don’t use this platform well, you are missing out on many vital connections!
Although LinkedIn is a social network used to meet new business professionals, it is not like any other social media platform. Therefore, you need to think more strategically about what you want to share on LinkedIn to stand out among the 30 million pages of well-qualified and active people.
How you present yourself through the content you share has a significant impact on your business and personal brand, so you mustn’t just throw stuff up on your profile. Here are 7 Viral Content Ideas For Linkeding Content Marketers
1. Offer Some Motivational Content
Whether you’re offering pickup to your audience at the beginning, middle, or end of the week, motivate your audience from time to time with the knowledge you’ve gathered throughout your career.
2. Do Stat Attack
People love statistics, which is evident in the popularity of statistics articles and infographics. By including statistics in your LinkedIn posts, you appear knowledgeable and well-versed in your industry.
Consider sharing statistical content such as:
- Branded infographics
- Material
- Study the matter
- White books
- Video
Sharing interesting, meaningful, and valuable statistics will engage people because it is short, relevant information that they can read quickly! Make sure you combine statistics with impressive titles and formulations!
3. Answer The Common Questions You Get From Your Audience
Even if your audience still doesn’t ask you questions, they will be after some constant content. It makes powerful posts. Don’t forget to mark the one who asked the question!
4. Failure Content Posts
Again, people want content that is human and vulnerable. That’s why posting about failures can actually go more viral than just declaring your success. Plus, once these posts go viral, people visit your site more often.
According to Econsultancy, LinkedIn accounts for 64% of all visits from social media channels to companies’ websites.
5. Controversial Videos
Posting controversial videos is another great way to go viral on LinkedIn. They take something your industry already knows about and put a spin on it.
The controversial videos work well because the LinkedIn algorithm wants its users to watch the videos. Therefore, spend more time on your network, leading to higher engagement rates and potentially building a stronger connection with the person starring in the video.
6. Present B2B Features More Human
LinkedIn is a tool to amplify, promote and discuss content. The most shared content out there encourages discussions.
Think about it: How much engagement do you get when you post great content about how great your new product is? Not much. As much as you might want, the people behind LinkedIn profiles don’t care about your brand, product, or “new and exciting feature,” which is rarely so exciting.
They care about how your content affects their lives and whether they can relate to it. Sometimes, product-focused content sharing is unavoidable. However, you can still apply the same human approach, putting the stories in the front and in the middle.
Skip the “That’s why we think our product is great” and use case studies from your clients. Borrow your own LinkedIn profile to tell them the story. Not only is it more credible when the praise doesn’t come from your side, but your audience can relate with the people who share those stories.
7. Share Insights From Previous Jobs/Industries
Does your time working as a part-time waiter or teaching English abroad prepare you for aspects of your current role or provide insights that you carried over into your current industry? Share it!
8. Give People Reasons To Engage: Headlines
An exciting and relevant headline is essential if you want to reach individuals on your LinkedIn page!
On average, five times more people read the headline than they read the body copy. So when you wrote the headline, you spent 80 cents out of your dollar.
It’s easy to create a high-performing title for LinkedIn if you start with a bit of research. BuzzSumo analyzed the 10,000 most shared posts posted on LinkedIn and found some interesting insights:
- Use the word “habits.” Headlines with this word received an average of 1,196 shares.
- The word “errors” activates verbs. Content using this word in the headline generated an average of 556 shares.
- Integrate the word “successful.” The word “successful” spawned an average of 416 verbs.
- Use “leader” or “leaders” in your title. Content using this word encourages an average of 483 shares.
- Pay attention to the length of the text. The highest performing titles have an average of 40 to 49 characters.
- The most common phrases are: How to… The future of… You need to… Why you should… Can learn from…
- Include number. Large numbers almost always create the extra intrigue needed to stop a dead person in the tracks.
In addition to the content, you need to make sure that you keep the headlines engaging, clear, and creative. Well-written and strategic headlines are your secret to standing out from the crowd! If you want to learn more about LinkedIn marketing, you can contact us. Our experts are here to help you. Call now!