Any successful demand generation program, backed by the most advanced marketing techniques, can be crippled if its content strategy does not align with a buyer’s profile or is not included in their entire purchase journey. Crafting content is not just about inverted words and only filling web pages to rank high on search engines; It gives your web swimmers the humility to drool and binge upon.
A large part of creating a solid content strategy is experimenting with new types of content. Your audience may love your podcast, but that does not mean that you should create only what you need. Fresh content can expand your reach and attract more and possibly even better leads.
To help you balance your content, here are eight tips you can out to create content that will help you get new leads.
1. Define Your Keywords
When you think of keywords, you probably think of keyword research, which is what any search engine optimization professional needs to take when starting an SEO campaign. But you have to consider the keyword research process as part of something bigger.
The primary goal of keyword research is to find the queries that people use in search engines. Behind each question, there is a specific intent that someone has discovered.
Therefore, when you research keywords, you need to think of it not as an SEO move but as a market research activity. If you want to gain leads, you need to get inside their minds. You have to provide them with the content they want and need. Keyword research is a process that will help you find out what they care about.
By applying in-depth keyword research, you will find that there are people who are really interested in what you are creating, who you are creating and promoting. What’s more, you’ll see what other marketers in your industry have found.
2. Your Writing Shouldn’t Act as Governor
Your writing should serve you as an advocate for your future clients and customers. Address their needs. Give them immediate rest. Let them know that you have found a solution to their problem.
3. Research Your Customer Avatar
The next rule to create great content is that it should appeal to its ideal customer. If it does not, it does not attract leads (or it will attract the wrong leads, which is just as bad). Before you create a piece of content, make sure you have a deep understanding of your ideal customer.
4. Educate Your Potential Leads
You can provide a well-written e-book that provides real value to readers, who can walk away with specific answers to the questions that urged them to read your content.
An e-book is usually the first contact point between you and the reader, so it is essential to distribute the information provided in your landing page or email; otherwise, you will end your reputation and any relationship with your audience.
5. Be a Guest Blogger
Guest blogging fills the funnel in three ways: First, it increases your social media following. Second, it improves your link popularity (which makes your site more likely to rank). And finally, it builds a network of your friends and colleagues, who can later share your web content.
List posts are clicked more and shared more, which increases traffic and fills the funnel. They are clicked because they set an expectation with potential visitors: they are structured, able to be scanned, and contain many items that the reader may find helpful or interesting.
6. Create Data-Driven Content
There is nothing wrong with writing directional drafts and brainstorming ideas based on those ideas. But to add real credibility, do the necessary research to back it up with data. People like to read ideas that support them with evidence to recognize that your content is trustworthy and credible. Continually delivering accurate, factual content puts more trust in the people who consume your content and leads the relationship from prospect to leadership.
7. Crack the Creation Code
Apart from prominently showcasing your content, the choice of channels is another thing that can make or break your content marketing strategy. For example, if Twitter is a social media platform where your target audience has maximum engagement with your brand, the bite-size should be focused on your area. On the other hand, if Pinterest really works best for you, then focus your energy there. Note that the more you understand your target audience’s needs and reading habits, the better you can create content and drive maximum ROI.
8. Utilize Content Syndication
Having valuable content on your company’s blog can have many benefits for your business.
But what if you have an indeterminate blog that no one reads? Then the great content you will put a lot of effort into will be massively weak. One method to solve this challenge is content syndication.
What is Content Syndication?
Content syndication is the strategy of having your content on third-party sites that are more popular than yours and reach a larger audience.
You get exposure for your content and free content on third-party websites, which they can use to satisfy their audience. When you take your content to the website with your ideal audience to capture, it is an excellent opportunity to capture many more leads.
It is the service that the company Zytal provides. Zytal syndicate your content in their B2B lead generation network to improve lead acquisition by targeting potential leads.
And even better, it is performance-based, which means that you only pay for the leads you receive. But what about the big issue of plagiarism content?
Of course, this is a valid concern. But most syndication networks use canonical tags to tell search engines that website content is the preferred version and should get the SEO equity. It eliminates the possibility of getting a penalty. If you want to get more exposure with high-quality content marketing strategies, you can always contact us. Our marketing experts will give you a free consultation regarding the same. Call now!