Digital marketing is one of the most attractive ways to promote your business. But doing so without a strong strategy is not enough.
More importantly, It could increase your social media, expand your email list, increase sales, or any other conversion goal. Without a digital marketing strategy, your marketing actions will be a waste of time. Ultimately, you launch these campaigns in hopes of increasing conversions, which can ultimately generate attractive income for your business.
Sometimes you can see results, but it can be frustrating to see how low your conversion rates are. So, here are some practical ways to improve the results of your digital marketing campaigns.
1. Use powerful pop-ups
Mostly people think pop-ups can be annoying, incredibly bright, and very intrusive. However, pop-ups still work and produce great results. The trick is to style them so that they are confident enough for visitors to respond.
The main idea behind creating great pop-ups is context. If you want pop-ups to work, make sure they are fit for their purpose. Otherwise, they can only distract visitors from your site.
Different pop-ups may have different purposes. The goal can be to generate leads, get reviews, increase sales, and more. Regardless of your conversion goal, you need to choose the right pop-up for your website. In such a way, you can increase your conversion rate.
The pop-up will work only if it is meaningful to your audience. Otherwise, people will ignore them.
2. Create urgency
The next effective digital marketing strategy is to make your website relevant. By doing this, you can provoke FOMO (fear of missing out) in your audience. Most people respond to FOMO, a psychological phenomenon that begins with the idea that others are taking part in something you are not part of. It wants to take many people before the opportunity ends.
Some strong words that trigger urgency are “limited offer,” “last time,” “act now,” etc. When your visitors see these words, they react to them because it signals them to work.
Therefore, if you are running a sale, it can be useful to show how many items are left in stock (for example, the “last five remainings”). In this way, your audience will feel an urgent need to take action as they want to take advantage of the sale before the stock runs out.
But again, it is essential to note that this method usually only works when your product or service is valuable, helpful, or essential.
3. Use of killer CTA’s
Your call to action (CTA) is the essential part of your marketing strategy. CTA is a word or phrase designed primarily as a button that encourages users to take a specific action.
Using the right call to action, you can easily convince users to respond to your conversion goal. Adding them can confuse and annoy your users because they will not know what to do next.
The CTA is essentially a way to tell your users what to do next to get what you have to offer. But it is essential to know that not all calls can be converted into actions. So make sure you know how to make them for the best results.
The best CTAs will always use action words. This will help your users know what action to take—also, the design of the button matters. You have to make fair use of the white space to stand-out the button. Use a color that contrasts with the color of the entire site to make the buttons stand out. Also, make sure that your button is mobile-optimized. Please do not overdo it with size. Focus on it and make it big enough to click.
Create a strong social media presence
SMM plays a vital role in the success of your digital marketing strategy. When you have a strong social media presence, you are more likely to pay attention to it. This will increase the brand awareness of your audience.
More familiarity means better brand awareness, which again will increase brand credibility. When people start trusting you, they will not feel like buying from you. Therefore, a robust social presence is significant for an effective marketing campaign.
Every marketer uses digital marketing to build awareness, expand their email list, increase sales, and boost their overall conversion goal. But not everyone sees quick results from their campaign. The suggestions above will help increase your digital marketing conversion rates faster and more effectively. Once your marketing campaign is successful, it is challenging to generate profitable income from your business.
Use heat maps
Heatmaps tell you all the information about user behavior while navigating a page. Which elements do they pay the most attention to? Where does your page get tired of them? Are they systematically ignoring your CTA button?
Optimize your forms
To be successful, any conversion strategy must be supported by a reliable lead generation campaign. In many cases, it involves filling out a form.
You may think that creating a form is simple and straightforward, but you are very wrong! The number of fields, the color of the button, and the color are some of the elements that you will need to adapt and study to get the best results. Remember to turn on automatic filtering to ensure that the data you provide is valid and genuine. Quality is more important than quantity!
Remove Distractions
There is nothing severer than a website that redirects you to different-different pages.
Your landing page should be concise, clear, and easy to navigate. If something doesn’t matter, don’t enable it. There is nothing else your visitors need to know.
If possible, apply the following:
- Heading and subheading
- Benefits and features
- Feedback or Review
- Visualization is combined with context to show what you are offering
There are many other things to consider – such as a live chat window, social proof, and video (more on that later) – but the gist remains the same: eliminate all distractions. You want visitors to focus on your offer and nothing else.
Make the first step easy.
There is a psychological theory that people choose to begin with.
Therefore, when it comes to your proposal, the first step should be straightforward. Instead of asking to fill the entire form, ask to start an email address. From there, you can provide the rest of the form in hopes of getting more information. But even if you don’t, you still have the person’s email.
The easier you take the first step, the more likely your visitors will take action and reach the end.