How well can you manage a website audit and optimize your website content without using the best SEO audits and website analysis tools? It is not easy, but you can get the job done with optimum results with the right website SEO audit tools.
Why Use SEO Monitoring Tools?
SEO tools save you from tiresome keyword research and data analysis. With these tools, you can see what’s working and which parts of your strategy could benefit from some change. The best SEO tools also provide reports about how you measure competitors and where the enormous opportunities lie. In addition, they enable you to measure search performance across countries, regions, or languages.
If you are managing more than one website, SEO tools can help you assess the performance of each site. Many entrepreneurs with multiple websites put a lot of data in spreadsheets and analyze it manually. But this soon becomes overwhelming and the risk of reports being inaccurate increases. Fortunately, you can use SEO software to save hours of effort and generate accurate reports with a single click.
Why Should You Audit Your Website?
Analyzing or auditing your entire site allows you to identify essential SEO issues and provide tips and suggestions on fixing the problems. This approach helps in boosting your search engine optimization strategy and Google rankings.
As mentioned above, if you are not getting enough web traffic, checking your blog will help you find the elements hindering your SEO effort. Thus, you should review your website at least once every quarter to see what is working and what is not.
This solution gives you a platform to build a comprehensive SEO content strategy that enables you to tackle any optimization and search ranking issues on your site. Therefore, by monitoring your entire website thoroughly, you will gain valuable data to influence your SEO blogging decision.
These include:
- A clear understanding of what’s working on your site
- Identify the areas where you are having problems with search engine optimization.
- Pinpoint technical SEO problems, small or big
- Define how to increase visibility on searches.
- Learn how to improve website user experience (UX), resulting in more traffic, engagement, conversions, and sales.
Thus, getting your blog or website audited for SEO is vital to the success of your blogging.
5 Best SEO Tools for Auditing and Monitoring Your Website Performance
Here are the five best SEO tools for monitoring and auditing your website performance.
1. Screaming Frog SEO Spider
It is an SEO auditing tool with thousands of users worldwide. It is a fast and advanced SEO site audit tool. It is used to crawl both small and gigantic websites, where it would be extremely laborious to check every page manually and where you could easily miss a redirect, meta refresh, or duplicate page issue. You can view, analyze, and filter crawl data as it is continuously collected and updated in the program’s user interface.
SEO Spider tool allows you to export key onsite SEO elements (URL, page title, meta description, heading, etc.) to a spreadsheet to be used as a basis for SEO recommendations easily.
The ‘lite’ version of this tool is free to download and use. However, the lite version is restricted to crawling up to 500 URLs in a single crawl. It doesn’t give you full access to configuration, crawl saving, or advanced features like JavaScript rendering, custom extraction, Google Analytics integration, and more. You can crawl up to 500 URLs from a single website or as many websites as you want. However, you can crawl as many times as you want!
You can purchase a license for just £149 per year, which removes the 500 URL crawl limit, allows you to save crawls, and opens up Spyder’s configuration options and advanced features.
2. Ahrefs Site Audit
Ahrefs Site Audit is like a mini-lab to check the health of your site. The system can recognize 110+ technical issues, ranging from critical errors to low-pressure cases. You’ll quickly find and fix whatever’s going to hurt your website’s ranking (broken links, redirects, images, or entire CSS and JavaScript files).
When you see a problem that’s entirely unclear to you, there’s no need to Google it. You can check Ahrefs’ dashboard to understand what’s wrong and how to fix it. It’s very convenient! What makes Site Audits convenient is that there’s no clunky software to install—it’s a cloud-based tool.
It all depends on your website’s size, but in the entire website, scanning is quite fast. Since Ahrefs can crawl JavaScript pages other than HTML, no pages will remain unchecked, and you’ll get a complete picture of your website’s health.
3. RavenTools
RavenTools is a comprehensive SEO tool. RavenTools software can run a full site audit, identify any on- or off-page issues with your website and label them based on their priority level. This tool automates complete marketing reports, offering white-label and branded reports for agencies with clients. Their reports cover web analytics, PPC, SEO, email, call tracking, social media, and more.
Raventool’s website auditor can identify site problems and improve your website’s visibility. Find page errors, robots.txt files, redirects, malware, and more. The software has audits for visibility issues, meta issues, content issues, link issues, image issues, and semantic issues, each with its own metrics to consider.
In addition to website auditing tools, it also includes competitor domain research, a SERP tracker, keyword tracking and research, link spy, a backlink checker, and a social media tool. This comprehensive tool is relatively cheap, considering all the features offered.
Features:
- Comprehensive website auditor
- Six audit categories, each with different analyzes
- Customizable Marketing Reports
- Competitive domain research
- SERP Rank Tracker
- Keyword research and tracking
- Backlink checker
- Link spy tool
- Audit scheduling
Pros:
- One of the most comprehensive audits for on- and off-page
- Breaks down audits by category
- Competitive analysis tools
- SERP and Rank Tracking
Cons:
- Lacks some SEO domain metrics
- No historical ranking data
Raven tool is a unique platform for auditing. Other features are helpful as well, but their audit tool is one of the most comprehensive and gives actionable insights.
4. Google’s Webmaster Tools
Perhaps the most reliable way to understand the way Google sees your website is to ask Google. Google’s Webmaster Tools are novice-friendly sources that explain the fundamentals of Google Search.
For example, Google’s Get as Google tool allows you to view a specific URL as Google sees it, which is essential for troubleshooting poor SEO performance. The information returned can assist you in modifying the page in question for better results and can also help you isolate the problematic code when you believe your site has been hacked.
Another prominent feature of Google Webmaster Tools is PageSpeed Insights. The tool measures the performance of both your desktop and mobile site in terms of speed. With mobile search queries exceeding desktop searches, page speed is becoming increasingly crucial for businesses that want to pique their visitors.
According to Google Developers, “PageSpeed Insights evaluates how well a page adheres to general performance best practices and calculates a score of 1-100 that estimates its performance headroom.” That score may be good, as in 80 or above; moderate, as in 60 to 79; or lower, as in 0 to 59.
5. UpCity Free SEO Report Card
UpCity’s free SEO report card lets you analyze your website to determine how it stacks up against the competition. In exchange for a little of your contact information, the SEO Report Card will offer a report that includes the following:
- Rank Analysis: A snapshot of where your site ranks on Google, Yahoo!, and Bing. Your ranking is based on your main keywords.
- Link Building: A detailed description of the number of websites that link back to your site.
- Onsite Analysis: Take a look at how successful you were at including the main keywords on your site.
- Website Accessibility: Information about your site’s load times and accessibility.
- Trust Metrics: An overview of your website’s level of authority or trust.
- Current Indexing: A sign of how many of your website pages have been indexed.
To get more info about SEO tools, you can contact us. Our SEO experts will give you a free consultation regarding the same. Call Now!