Video marketing is compelling and more successful than many other options. More than 80% of companies use video as a marketing tool, according to HubSpot. If this is your first time, and you want to develop a successful video marketing strategy, this article is for you. Is your business investing in effective SEO strategies? Is the content of your website correct, yet no leads, no conversions, no profit?
According to Media Reports, Incorporate uses them in their marketing campaigns; they have 27% more clicks and 34% more conversions than those who do not use these strategies. So if you are wondering, is it worth investing in video marketing or not? Yes, it is worth it, not only because it is the latest trend, but also because it is a very versatile and profitable digital marketing tool in 2020. Let’s look at the top six benefits of video marketing or why your business needs video marketing?
Google Loves Videos
Since Google is the core organization behind YouTube, it directly affects your website’s overall search engine ranking. As written in the trick, “If a video is embedded on your website, your chances of being at the top of the search results increase more than many times.”
With ROI – Increase Conversion. The first and important benefit is that it will increase your sales. Several studies have shown that more than 70% of users watching a video related to a product purchased it simultaneously. Not only this, more than 80 percent of companies say that using video as a marketing tool has helped them get a good return on their investment.
Build Audience Engagement
Using video for your business attracts many new customers. Therefore, if you are thinking of starting a new product or service, it can be very beneficial as more than 80% of consumers prefer to watch videos about a product rather than reading it.
Valuable Information Can be Easily Explained
With so many websites and products launched every day, merely using content to provide information about a product can be quite competitive and tedious. However, according to a study by Forrester, “a one-minute video costs 1.8 million words.” Adding videos to your landing pages allows you to attract a broader audience.
Encourage social work
More than 40% of internet users watch more than an hour of Facebook or YouTube videos a week. More than 60% of internet users say they are more likely to share a branded video with their friends than brands with no video, so having a video will help your brand go viral. It can be found.
Attract more smartphone users
Given the growth of e-commerce, consumers are more likely to engage in videos than reading blogs and articles about the same thing. More than 50 percent of smartphone users have been shown to prioritize companies with mobile sites or applications. It is essential because video marketing can do a lot for the growth of your business.
Importance of Video Marketing
Video marketing is essential for the following reasons:
The most notable feature of video marketing is that it is beautiful. The human brain has evolved to focus on moving images and sounds, so we are likely to stop watching videos or television while we are in the background. Have you ever talked to someone when there is a TV in the room and noticed that they are right behind you and showing on the screen? Sounds can be muted, and advertisements can also be played, but some people may getaway. It is not personal; an excellent example of how moving images capture our attention.
The video is practically hypnotic and is of outstanding quality for every internet marketer. Video is passive, which is another benefit of video marketing. This ensures that your visitors do not have to “actively” read anything or make any effort. As soon as someone on your page finds a video on YouTube, it is automatically played, and the information is retrieved. If you have an engaging, high-quality video, it is tough for viewers to click and end up watching the video.
Consider that YouTube is the second largest search engine in the world. You have a high chance that potential customers will find your business online. Since the video is multi-sensory, your visitors do not need to view the page to work. The one-minute video based on Forrester Research is 1.8 million words. However, video is an excellent opportunity to build authority and build lasting relationships. Video is not used effectively in every company or business, which can differentiate itself from the crowd.
Video production requires more resources, larger budgets, and more experience than written content or banner posts. This is not to say that getting simple videos on YouTube will not improve your business presence. You can easily create good video content using your mobile phone without spending a fortune or years to become a professional video editor. More than 90% of online shoppers say the video helped them with their purchase decision.
Finally, the video helps you to get your message across in a very engaging and engaging way. Once you capture your audience’s attention and dazzle them with your utmost professional values, you will be able to convey your message more powerfully than any other medium. This helps you talk directly to your audience about your products or services. You can build trust and authority with the right videos to give your business a full online presence. Music will help you sell emotional points and will give even more energy to everything you say. At Zytal Info Pvt Ltd, we specialize in creating good videos; not only this, but we also help you understand why you should adopt video marketing for your business in 2020. Contact us for a FREE Consultation on video marketing to get an idea about video marketing.