How much mileage do you get from posts you publish with a well-settled blogging checklist?
Writing a blog post that your audience will read and act on is not a complicated endeavor but involves several steps. It helps if you can keep all your steps straight before posting with a thorough blog checklist.
If you do everything in the list below, you can make the most of your blog post. If it helps, you can print this post and place it next to your computer so that you can check each step.
#1 Display Keyword Research (If You Have Not Already Done)
Google Keyword Planner provides information about a particular keyword term. This gives you an idea of the range of search volume and how difficult it can be to rank for that position. If you want your blog post to be found in search engines, you have to spend some time using the Keyword Planner to find people using the right term to find you.
You can also ask Google to look for related words at the bottom of the page. If you can include these things in your post, you will definitely do more to improve your visibility.
#2 Fix The Title Bar
Read the headlines and reread them. Check to see if anything can be fixed on it. Keep in mind that your audience will use this to decide that they want to click and read your post. If it is dull or mismatched, then what they are looking for is likely to pull a hard pass. That is why the title is the most important quality in your blog post. Make sure you have done it right.
The headline should be bold and promising. This gives them a picture of how clicking on a post can improve their lives.
#3 Ensure That There Are No Spelling or Grammatical Errors
While it is acceptable to write in an informal voice, it is important to note that spelling and grammar still matter. If the entry is filled with simple typos, it may reduce its authenticity. This is how software programs like Microsoft Word Spell Checker and Grammar can protect your writing.
Be sure to take the time to check the grammar and spelling of each post before publication. If that’s not your steering position properly, that’s fine, too. Hiring of a blog copy editor can help.
#4 Add Subheading And Lists
Be sure to consider the scanners as you type. Some people can get quick answers to each question on one click. If your blog copy contains only large blocks, it will help to break it down by subheading so that people know what to expect. If they are in the copy body, they can be listed to make it easier to find.
Even if you already had subcontractors, how can you modify them to make them better? Like the title, these subs are of great importance to the reader. This item is on the blogging checklist to ensure that scanners quickly find out what they have come up with and ultimately make their posts more valuable.
#5 Select a Relevant Photo
The Internet is a visible place. Make sure that the photo you choose is both compelling and in some way related to what you are writing about. If the post is on a long page, it also helps to insert multiple images.
Free stock photography sites like Unsplash make this easy. Of course, you can also get paid options like Adobe.
#6 Editing for Search Engine Optimization
People must find your post once posted. You want Google to prioritize what you write so that your audience grows. Make sure you use enough (but not too many) keywords in your copies. WordPress’s general SEO plug-in usually helps keep your efforts within an acceptable range.
Yoast and All in One SEO Pack are the two most common. You can use your own checklist to check the frequency, readability of your keyword, and the keyword word in the alt tag of the image. Be sure to follow these steps to make it easier for Google to rank your blog posts.
#7 Select a Category
The WordPress category feature makes it easy to organize your blog posts and helps search engines understand your writing. It is a good idea always to choose the right category.
#8 Adding author Information
When readers stumble upon a new blog, they want to know who wrote it. A simple link from the author at the end of the blog that links back to about us page can inspire people in the right direction to do more research about you. This can keep the reader on the site longer and generate more links that are good for optimization.
#9 Don’t Forget to Advertise Elsewhere!
It is not enough to publish and leave it there for readers to find. You can set your post to appear automatically through an email. You can also promote them on LinkedIn, Facebook, or anywhere else that may be relevant. All these strategies broaden your audience and help you connect with your readers.
#10 Finally, Let’s Go To Where the People Are
Clicking on the publish button does not stop blogging. You need to make sure that people, especially potential customers, actually read your fantastic work.
- Don’t forget to share and to ask people to share. Make it easy for your readers and display the sharing buttons well on your blog.
- Respond to comments and Twitter or Facebook conversations.
- Ping search engine. Some blogging platforms do this automatically. But if you are not sure, you can use a free service like Ping-O-Matic to update the various search engines that you have updated your blog.
Maintaining a small business blog can be a lot of work, but it can undoubtedly be done even if you are busy. Hopefully, these business blogging tips will help you avoid congestion by using the right system for you. And always remember to have fun!