Instagram has become the cornerstone of many brands’ social presence, driving breathtaking traffic to landing pages, increasing conversions, and building engaging audiences.
If your Instagram presence is not as strong as you expected, it may be time to learn how to improve your strategies to get real, organic Instagram followers. The more your audience grows, the more opportunities you have to interact with users and create unique experiences for them.
The organic distinction is important: Sometimes, brands choose the easy way to gain more Instagram followers. Pay-per-choice and follower sites are everywhere, but these shortcuts are never worth it because Instagram’s algorithm is regularly updated for low-quality paid accounts and interactions.
1. Optimize your Instagram account
Before you understand how to create Instagram followers, one of the most important steps is to optimize your account entirely. Think of your Instagram brand bio as the “home page” of your account.
How do people know that an account is of your brand, with no bio, image caption, correct username, or profile picture? On Instagram, your bio and image help to form your brand’s foundation. The link in your bio is the only place to bring traffic from Instagram to your website, so optimizing your account is necessary.
If you’re unsure where to link, try a marketing or product page linking to specific keywords, hashtags, or campaigns in your Instagram account. Linking your home page is fine, but why not give users an interactive experience while navigating through your bio on your site? This has increased the popularity of landing pages with links on IG, including the last few pieces of content mentioned in the brand’s feed and “link in bio” messages that help guide viewers to those links.
Also, try to keep your username as searchable as possible, which usually means you have to stick to your actual brand name. If your company name is long, shorten it in a way that your audience can recognize. Don’t add numbers or special characters to your username and, if possible, keep it consistent with other social media IDs that already exist.
2. Maintain a permanent content calendar
When trying to get followers on Instagram, the worst thing is that content is posted at random, in random order. If you are lucky enough to have users follow you initially, you don’t want them to forget that they used to follow you from the beginning.
To deal with this, stick to a regular publishing schedule. In general, brands should not post more than a few times a day to avoid spam, but try to keep up with your posts’ frequency. About 200 million Instagram users log in daily to expand your network and try posting multiple times throughout the day.
Keeping a schedule can help you create a consistent experience for your followers and keep them updated with your brand. But if you are wondering how you want to be remembered at these different times of the day, we will give you the facilities to give germination timeliness and time – read more.
3. Plan your post on Instagram.
Although Instagram’s algorithm has changed to show users more content that they like, posting at the right time can make your posts more visible, increasing the overall engagement they receive.
By scheduling content ahead of time, your entire team can see the campaign and schedule more efficiently. Creating content ahead of time is always smart, and with our Instagram scheduling tool, you can reach your audience and, at the same time, maintain a constant flow of content.
4. Ask partners and brand advocates to post your content.
When you are looking to gain more Instagram followers, it is essential to understand your audience’s value. The more your followers grow (organically), the more buyers and interested customers you will have.
The best way for customers to follow you is to stand in front of them and be present. Being present on your Instagram, along with others, is a must. Try sponsoring user-generated content to display your brand in customer feeds. You can also run an Instagram contest to get the attention of a wider audience for your brand. These types of campaigns create social proof showing that your fans have been invested enough to remodel your content or create their custom content.
Another way is to talk to a much larger audience. Try to work with large Instagram accounts in your industry, such as influencers famous in your industry, to share your content with your audience.
Just make sure you provide some value. The last thing you have to do is look very corrupt. Find marketing partnerships and co-marketing plans with other companies to build your Instagram audience.
5. Avoid fake Instagram followers.
There is a massive difference between a fake Instagram account and a valid one. It may seem tempting to buy Instagram followers, but supersede the benefits of developing organic followers.
Fake Instagram followers are usually:
- Deceive new followers: If users enter a passive Instagram channel with tens of thousands of followers, it reduces account credibility. Do not force people to follow you. Build trustworthy and long-term relationships for better interactions.
- Lack of ROI: Followers may find it easy to buy, but customers you buy or new will not buy anything. People follow brands on Instagram for a specific reason: they like what you post or your company in general. These are the real sponsors that bring monetary value to your business.
- Make a Little Noise: If you have 10,000 fake customers, how many people will comment, like, and share your content? Chances are, these bots or fake accounts will be cleaned up by Instagram, deleted, and your posts will look like engagement graveyards.
Real people can comment, like, share, and interact with their posts on Instagram. Also, these users like it when someone on the other side reacts.
6. Show your Instagram everywhere
If you are not promoting your Instagram, how will people find an account? Make sure your Instagram account is listed on your website and other social media platforms.
One of the best ways is to build awareness and awareness. If you want to get more Instagram followers, then tell people where to find you. You can add social media buttons to your website and blog to promote social media on all your networks and show people where you can be found on Instagram.
Another great idea is to cross-check your social media accounts. The Museum of Modern Art regularly shares its Instagram profile via Twitter. You can easily use other social networks to direct users to your Instagram.
However, Ensure that you are not asking only for customers. Instead, you must try to promote unique content on your Instagram so that users have a reason to follow you. Fortunately, with Instagram adding new video content and tons of features like stories, IGTV, and reels, you have an excellent opportunity to reach followers with creative content.
7. Post content followers want
While this is easy to be done, it is useful to know what content your customers want to see. On Instagram, you’ll quickly find that some content performs better than others. This is why testing is so important.
Whether it is filters, captions, content types, or post time, the smallest detail can be significant. If you are posting popular content, follow the news on Instagram to find out.
To get ahead in its analysis, your brand should invest in Instagram analytics tools. This will make it easier to track, compare, and analyze Instagram content across different accounts.
Be confident about your content strategy by analyzing the various filters, captions, and more to work best with your audience. If you don’t know where to start, try analyzing your competitors.
You should not copy your competitors directly, but it is wise to take notes on what they do or publish, promoting engagement. A little competitive research can go much further. You can use our Instagram competitor report to see what works for other brands in your industry.
8. Start a conversation.
One of the best ways to tell users about your Instagram is through communication. Consumers want to interact with visual content such as photos (68%) and videos (50%), followed by 30% who want to interact with text messages. Instagram is perfect for this audience profile, combining eye-catching visuals with captions that can be just as interesting as your Instagram caption’s copywriting skills.
People continue to use social media as contact details for brands, whether for informal questions and chats, serious customer service questions, or praise for their favorite brands and products. And for your business, you need to maintain and communicate on Instagram.
Try to answer as many questions or comments as possible, as it can mean the difference in getting a new customer, becoming a customer, or improving your relationship with your audience. Our index research also found that 89% of consumers would buy from a brand after following social media, ensuring the attention and loyalty needed to convert their profile visitor into a follower is essential.
9. Optimize your Instagram account
To use this visually stimulating channel to build a loyal audience for yourself, you need to make sure that your account makes the right impression. Switch to a business account, and add your phone number, address to build trust. Add a good photo/logo and convince your audience with your authentic yet attractive bio.
10. Use Hashtags
Hashtags are your key to attract regular followers, but they can also lose them. Make sure you use relevant hashtags, measure analytical response, and change your hashtag frequently. Also, try to use the most popular hashtag.
11. Make a Strategy
It is essential to determine what you want to achieve in the long term. List your goals and outline a roadmap. The strategy for each action – from publications to newspapers to stories – will determine the number of results and ensure desired brand development.
12. Optimize your Insta channel
OK, that’s the main thing. Your post’s content and quality are what attracts your audience. A consistent schedule and engagement will maintain them. Use your feed to showcase your products, share your ideas, raise awareness, and most importantly, connect with your followers.
13. Ensure engagement
Get to know your community well. Your followers must advance your development. It is also essential that you are interested in them. Participate in competitions and sweepstakes. Reply to every constructive comment he made. Listen to their views and respect their opinions from time to time.